In the blink of an eye, two months have passed since this year, and all industries have begun to make a good start to have a good income this year. For the LED export market in the lighting industry, the road to development this year has not been so smooth. Under the pressure of all parties, LED export will be a rare opportunity to breathe this year.
Exploring the current pressure on the LED export market, the renminbi continues to appreciate, and the export sales are tightening. From the situation last year, the renminbi has been steadily rising all the way. Although this provides more economic benefits and convenience for the import market and foreign trade, it is a major obstacle to the export market. The surge in the renminbi last year has affected the actual transaction volume of the LED lighting export market, and the profit has tightened.
The international market entry threshold is gradually increasing. With the foreign markets, especially the European and American markets, the standards for lighting products are more precise and rigorous, and domestic lighting products will become more difficult when entering these markets. In addition, emerging markets such as Mexico and Saudi Arabia have seen increasing standards in recent years. To enter these markets to make a profit must meet these stringent standards, which will be a huge challenge for domestic lighting companies.
Vicious low-price competition In recent years, with the improvement of people's awareness of environmental protection, many countries have gradually implemented the elimination of traditional lighting appliances that are both energy-consuming and environmentally-friendly, such as incandescent lamps. This makes the environmentally friendly and energy-saving LED lights become the fragrant, and the LED lighting market is gradually expanding. As an important global LED lighting production base, China can naturally become the biggest beneficiary of this. However, although the market is large, all kinds of large and medium-sized enterprises are springing up like mushrooms. With more companies, competition is inevitable. In order to ensure sales, many companies have begun to vicious competition at low prices, and the entire LED market is often able to see the smoke from the price war. Reducing price competition is inevitably a stage in which companies will inevitably plunder market share. However, excessive low prices or even no reserve price competition will only disrupt the entire market. Not only is the LED export market, the entire LED market will be affected, resulting in tremendous pressure on enterprises. In fact, for export companies, low-price competition is a viable option, but there will be a degree in everything, and excessive competition will only be counterproductive. Whether it is foreign consumers or domestic consumers, low prices are certainly attractive, but they must pay more attention to the brand and quality of the products. Jiuzheng Building Materials Network, a building materials furniture marketing expert, believes that the competition of enterprises should highlight their price advantage under the premise of guaranteeing the brand and ensuring the quality. Any blind price reduction will ultimately harm others, including everyone, including their own enterprises. Caused tremendous pressure.
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