According to the China New Vehicle Tire Satisfaction Study (NVTSI) released by JD Power Asia Pacific in 2013, consumers who are very satisfied with new car tires are likely to purchase the brand again when they change tires.
The study looked at four factors: appearance, durability, tire performance, and friction/handling, measuring vehicle owners' satisfaction with new car tires during the 12-24 month self-support period. The brand rankings are based on the satisfaction of the tire brand that the new car is equipped with.
The overall consumer satisfaction of new car tires averaged 779 points (1000 units). Of the four overall consumer satisfaction factors studied, the consumer’s satisfaction with appearance (793 points) was highest, followed by durability (786 points). Consumers have the lowest level of friction/handling (766 points).
Among the 19 tire brands studied, Pirelli ranked first in consumer satisfaction. Pirelli performed well in all factors, with an overall score of 861 points.
The 2013 China New Car Tire Consumer Satisfaction Study was based on feedback from 10,834 car owners who purchased new cars from February 2011 to May 2012. Data collection was conducted in 43 major cities from February to May 2013, covering a total of 206 models.
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