“As far as local manufacturers in Wuxi are concerned, about 60% are in losses, and 100 have already closed down one after another.†A major member of the Jiangsu Bicycle Association told the China Business News that “In addition to being subject to Out of the scale of development, a very important reason is that the old standards of the industry have become obsolete, and new standards are still brewing. The discussion surrounding the definition of standards-related data has been controversial and has made it difficult for public companies to develop.
Due to the obscure definition of industry standards, production and sales accounted for more than 90% of the world's electric vehicle market in China. The pattern is changing: Among the 1800 electric vehicle companies in China, the existing one-third is facing closure or re-employment, and 3/5 is at a loss; However, “three years later, the national electric vehicle market demand will reach 50 million†this “big cakeâ€, some old manufacturers are actively increasing investment to promote industrial integration, and even seek listing, and represented by Japan’s Suzuki. A group of foreign-funded enterprises also began to “look at†the mainland market.
Standard dystocia, industry reshuffle
Jackie Chan, Zhou Xun, SHE, Lu Yi... The electric vehicle product billboards, which are endorsed by such performing arts stars, can be seen everywhere in the Wuxi Xishan Industrial Park, China’s largest electric vehicle production base. However, under this stretch of kilometers of outdoor billboards, which are quite "lively," outdoor high-altitude billboards such as "Saira International Electric Vehicle Commercial Plaza" are extremely large, and most shops have long since been withdrawn.
“As far as local manufacturers in Wuxi are concerned, about 60% are in losses, and 100 have already closed down one after another.†A major member of the Jiangsu Bicycle Association told the China Business News that “In addition to being subject to Out of the scale of development, a very important reason is that the old standards of the industry have become obsolete, and new standards are still brewing. The discussion surrounding the definition of standards-related data has been controversial and has made it difficult for public companies to develop.
Specifically, this resistance mainly covers two major contradictions.
On the one hand, the old standard (the national standard “General Technical Conditions for Electric Bicycles†issued by the China Bicycle Association, issued in 1999) stipulated that the speed of electric bicycles should be less than 20 kilometers per hour and the weight should not exceed 40 kilograms, but this standard Since its adoption, the actual gap with market demand has increased. According to reports, the European speed limit for electric bicycles is 25 kilometers, and the U.S. speed limit for electric bicycles is 32 kilometers. While China has set a 20-kilometer policy, most consumers want "speed is faster and the car body is larger." In order to cater to the rapidly changing consumer demand, fewer electric vehicle manufacturers do not hesitate to “take risks;†and the old standards, which obviously cannot keep up with the status quo, let manufacturers collectively feel “bitterâ€.
On the other hand, since the end of last year and the beginning of this year, the National Development and Reform Commission has begun to formulate new grading standards for electric bicycles. It intends to divide the electric bicycles currently on the market into three categories: 40 kg or less, within 20 km/h, and pedal function. The so-called electric bicycle; 40 kilograms or more, within 40 kilometers per hour, there is no pedal function called light electric motorcycle; speed of 40 kilometers or more, the motor power into an electric motorcycle. The former is still a non-motorized vehicle, and the latter two will be classified as motor vehicles. Among the existing electric car manufacturers in the country, the number of “amphibious†companies that have both electric bicycle production licenses and electric motorcycle licenses is still less than 100, accounting for only 1/18 of the total; most of the remaining electric vehicles Car manufacturers may be forced to close because they do not have a motorcycle production license.
"However, the situation may not be so bad. Now the parties who have the right to define the standards are still playing a game. After all, the new standard has not yet been introduced." The person said, "The marginalization of the industry in the new standard is still under scrutiny. At the draft stage of the opinions, the origin of the content was derived from the submissions submitted by the National Automotive Standardization Technical Committee to the National Development and Reform Commission and other relevant departments.â€
One industry insider who asked not to be named revealed the interests of all parties behind the "China Business News". The electric vehicle manufacturer industry hopes that the policy will support its legal expansion of the product line on an existing basis; Relevant policy-making departments focus on balancing the interests of all parties and promoting environmental protection and industrial integration. The National Automobile Standardization Technical Committee sandwiched between them is quite eye-catching.
Electric vehicle companies believe that the “competing†steam standard committee may be too inclined to the interests of motorcycle companies, because the standards proposed by them will most likely eliminate the many potential rivals from high-power electric vehicles for existing motorcycle companies; The Steam Standards Committee claimed that the electric vehicle should have its own “range of activitiesâ€, beyond which it should be managed by the motorcycle industry.
In spite of these controversies, the reporter found in the actual interview that the most immediate issue that caused the electric car companies to really worry about now is the impact the electric car classification standards themselves have on the industry.
“Once these cars are classified as motor vehicles, it will undoubtedly weaken consumer confidence.†Zhao Xuezhong, general manager of Xinri Group, a large-scale electric vehicle company that has settled in Xishan, Wuxi, wrote to the reporter: “A motorcycle with a light weight of RMB 2,000.†Cars as an example, consumers will pay an additional fee of 160 yuan for car and boat fees, 20 yuan for driving licenses, 15 yuan for licensing, 120 yuan for compulsory insurance, and 120 yuan for road maintenance per year. The annual review and testing fees, etc., add up to no more than 435 yuan in total. In some "forbidden" areas, all related products that fall under the category of "light electric motorcycles" and "electric motorcycles" are directly ruled out.
Private enterprises listed, foreign investment
It is undeniable that in the process of reshuffling, there will undoubtedly be the companies that have relatively large scale, technical strength, and good channels. The more brands that are eliminated, the more market share the outstanding companies will have. Big.
According to the organizer of the 3rd Beijing International Electric Vehicle Exhibition held last month, at present, the production and sales volume of China's light electric vehicles accounts for more than 90% of the world, and has become the world's largest producer, consumer, and exporter of electric vehicles. In 2006, China's 1800 electric vehicle companies produced a total of 19,200 electric vehicles, and exported more than 3 million vehicles, achieving a sales income of approximately RMB 40 billion. The president of the Wuxi Xishan Electric Vehicle Association and the chairman of Xinri Group, Zhang Chonghao, told reporters that the future of the electric vehicle industry is even greater. It is estimated that by 2010, the national electric vehicle market demand will reach 50 million.
"In this "big cake", the new day hopes to score at least one-tenth." Zhang Chongxi said. Zhao Xuezhong, general manager of the company, further expressed to this reporter: “Our top priority at this stage is to standardize the internal business and actively seek the listing of A shares on the SME board. We very much hope to like Gome, Belle, a tea, and taste. Thousands of companies have become the first companies listed in the industry. We have just signed an agreement with an investment bank and officially launched the listing plan."
According to Zhao Xuezhong, Xinri Group's production bases in Beijing, Tianjin, Wuxi, and Shanghai produce a total of 570,000 electric vehicles, and plans to produce 1.5 million electric vehicles this year. According to the plan, the Xinri Electric Vehicle Technology Industrial Park, with a total investment of 2 billion yuan and an annual output of 5 million electric vehicles, will also be completed next year.
"Small business failures will benefit large companies. For example, the behavior of many small businesses that counterfeited large company products can be contained." A person familiar with the situation told reporters that as the market gradually gets standardized, a group of companies such as Japan Suzuki, Yamaha, etc. The brand's foreign-funded enterprises are also entering the Chinese electric vehicle market in a joint venture or commissioned form.
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