The 8.0-magnitude earthquake that occurred in Wenchuan County, Sichuan Province, has caused huge casualties and property losses. In the face of such unexpected disasters, the people of the country have united as one city, united as one, and show great love. At the same time, all car manufacturers also donated relief supplies in the first time, showing love and social responsibility.
For the automotive industry, earthquakes have had a significant impact on production, logistics, transportation and consumption. In particular, in terms of production costs, rising raw material prices have made it more difficult for companies to control costs, which will undoubtedly increase the burden on different levels.
As for the next six months, how auto companies, especially those with huge demand for steel, will overcome difficulties, should become the most realistic question before them.
Excellent technology to suppress pressure
For this year's continuous rise in the prices of steel and Other raw materials, cost pressures have become a big pressure on commercial vehicle companies. All commercial vehicle companies have raised the prices of their products, but this cannot avoid affecting the market. Rising raw materials such as steel led to the rise in the price of commercial vehicles, which in turn led to the loss of consumer confidence. Is there any good way to solve this problem?
“The truck industry's pressure to cope with rising raw material prices by increasing its technological content should be the most effective.†Jia Xinguang, an industry expert, said, “The rise in steel prices is an ongoing process. The simple low-cost operation of truck companies has encountered The big problem is that the cost will fluctuate, and the profits of small businesses will be greatly affected.For small trucks, the increase in prices of raw materials such as steel is not a short-term issue. Technical upgrading is a bottleneck. They may be difficult to survive. â€
The relevant person in charge of the FAW Liberation also expressed his approval: “The best way is to increase investment in technology and allow good technology to suppress the pressure caused by the rise of steel. Excellent technology can effectively reduce the actual use of commercial vehicles. The cost."
In light of the characteristics of subdivided markets and the development of China's logistics industry, FAW liberated heavy-duty trucks. In terms of power equipment, the BF6M1013 engine, which is a proven single-pump oil supply technology and a successful lightweight design in the European market, was used. Providing excellent power while effectively reducing fuel consumption, more in line with the requirements of the National III regulations.
Cai Dong, general manager of China National Heavy Duty Truck also said: "The increase in steel prices does have a great impact on the production cost of commercial vehicles, but we have achieved a reduction in the cost of commercial vehicles through technological improvements, although there are some sales prices. The upward adjustment should not affect the enthusiasm of car buyers."
That's right. After all, commercial vehicles are mainly used in transportation and logistics. The cost of use for them is more critical than for ordinary passengers.
Cai Dong also said: "We not only introduce foreign technology, we are also constantly researching. This year we will launch our own independently developed E-GR (exhaust gas in the recycling technology) State III engine. This can also effectively reduce the production of products The cost increases our competitiveness."
I am afraid that Dongfeng has the most say in light trucks. Dongfeng is on light trucks. Eight models, ranging from 1.5 tons to 4 tons, are loaded with lightweight technology and many other technologies. They also pioneered the aesthetics of interior vehicle design to enable vehicles to be used simultaneously. It is highly ornamental. Its National III diesel engine is not only small in size, but also has excellent performance such as low fuel consumption rate and strong power.
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