Tire Enterprises Change Investment Strategy Target Transformation

In 2014, especially in the first half of the year, China’s tire investment was really “crazy”. Old tire companies have expanded their production capacity, and new tire projects are springing up. Tire investment is somewhat out of control. With the implementation of the "Tire Industry Access Requirements" and the restrictions imposed by some local governments on tire investment and the correct guidance of the tire industry associations, Chinese tire companies have gradually become more rational in their investment. Looking at 2015, corporate investment will tend to be calm and rational, investment projects and scale will be significantly reduced, and transformation and upgrading will become the main tone of corporate investment this year.

At this time last year, many companies believed that there was still a lot of room for the development of Chinese tires. There were also a large number of homogenized low-grade tire projects that were being expanded or new. Now, tire companies have basically changed their views. Many companies have told reporters that the current low-end homogenous tires are serious, but high-end and green tires have much room for development. Based on this, tire companies have taken full account of the risk of structural excesses of tires when planning for this year, reassessed previous plans, and adjusted future development strategies and plans.

Hangzhou Zhongce, a large-scale tire company, originally planned to put on tires in four places in Changzhou, including Jintan. The annual increase will be in the order of several million yuan. However, after the second half of last year, the company re-adjusted its strategy, and domestic tire investment slowed down. Investment is focused on Thai semi-steel projects. According to the plan, in May this year, the Thai factory will lay off the first product, which will play an active role in evading the US’s “double negative” impact on Chinese tires.

“2015 is the first year of transformation and upgrading of the tire industry in Shandong. According to the “Program”, by 2020, the concentration of tire industry in Shandong Province will further increase, the ability for independent innovation will further increase, the brand influence will be further enhanced, and the quality and performance of key enterprises will be improved. With the international advanced level, the global market share has increased to more than 20% and it has become China's leading tire industry strong province, said Zhang Hongmin, chairman of Shandong Rubber Industry Association.

Reporters learned that a number of large-scale tire companies in Shandong have accelerated their paces, optimized and upgraded the industrial structure, implemented technological innovation to cultivate brands, improved the development of industrial supporting clusters, and focused on promoting the tire industry transformation and upgrading.

Delta Group Co., Ltd. has established a transformation and upgrading office and is currently working on the relocation of the old factory. According to Wei Nan, deputy secretary of the company's party committee, the relocation of the company is by no means a simple move, but the relocation of products and industries to achieve a comprehensive upgrade. The company will expand the manufacturing scale of adaptive products to fill gaps in the product line and realize new manufacturing of green tires.

We will strive to replace the annual production capacity of 2 million commercial tires with annual production capacity of 14 million tires by 2018, increase the annual production capacity of giant radial tires by 8,000, and build a new meridian midair with an annual output of 100,000 production capacity. Tire production line, the company's operating income exceeded 30 billion yuan.

Double Star Tire has invested 3.5 billion yuan to establish a double star green tire intelligent demonstration base. The project is based on environmental relocation, transformation and upgrading, and it will build a tire project with an annual output of 10 million sets of high-performance radial passenger car tires, 5 million sets of high-performance meridian truck tires, and an annual output of 1300 sets of automatic rubber and plastic machinery and 600 automatic foundry machines. Manufacturing project.

It is expected that by the end of 2017, the company will have built a double satellite green tire intelligent production demonstration base and a double star green tire intelligent production equipment demonstration base. At the same time, the company will also build a global R & D center, testing center, trade center and automotive tire testing center.

In the newly-built 12 million high-performance semi-steel radial tire projects, the Linglong Group first adopted the pre-curing technology of the carcass electron radiation meter. This technology can reduce the weight of the carcass by 1.5%. This alone can save more than 540 tons of rubber material each year and create more than 2000 million yuan of profits.

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