The transformation of the auto market will be carried out in the end

The new generation of Sylphy is the "high, rich, handsome" of the "Leapfrog" product force, the new LaVida is the "superman" of the main "beyond", Yizhi to create a FUV segment market with an attitude of leapfrog ... ... "graduated" has obviously become The keywords for the development of the auto market are common. However, what prompted the "crossing" change? Who controls the power of "crossing"? What is the true meaning of "graduating"?

Going to the windmill market to find a new "routine"

After years of "growth and advancement" growth, China's automobile industry has gradually joined the "micro-growth" ranks. The data shows that compared with the previous years, the year-on-year growth rate was nearly 50%. Last year, the growth of domestic passenger car sales was only 10%. Experts predict that the year-on-year growth rate will not exceed 10% this year.

With the "micro-growth", the development of the automobile market in China is becoming more and more mature, and the competition for auto companies is also becoming increasingly intense. As far as the most competitive mid-level automobile market is concerned, from the “oldest three years” of a dozen years ago to several “heroes” leading the auto market, to today’s dozens of cars, “Hundred flowers are blooming”, showing a flourishing trend. The crowded car companies also actively take countermeasures and constantly introduce new ones. As the saying goes, "If you do not advance, you will retreat."

In addition, the explosion of energy in China's huge consumer groups can not be ignored. In stark contrast to “micro-growth”, the demand for car use by consumers is “explosive”. The maturity and gradual saturation of the market have provided a great deal of possibilities for consumers to increase their demand. Their car demand has been constantly upgraded, showing a trend of diversification, and they hope to enjoy a higher level of enjoyment, get the "above expectations" gain, and buy "extraordinary value" products.

The two giants twisted into one rope, becoming a driving force for the public car companies to develop solutions. Leading automakers such as Dongfeng Nissan, Shanghai GM, and Shanghai Volkswagen took the lead to obtain "magic drugs" and took the banner of "crossing the ranks", setting off a "crossing" fever in the auto market, which also provided a new "repertoire" for the development of the current auto market. .

When it comes to "graduating," one must mention Dongfeng Nissan's new generation of Sylphy. It is positioned as a "flagship family sedan that transcends hospitality." In the product development stage, it is based on Tianmu, a leading model of the mid-to-high-end automobile market. It is based on research and development resources. The products matched to product technology have reached the level of Scorpio. After the product launches, it is gathering more than four products of the same class and “high, rich and handsome” leapfrog products, and has the price of “intermediate cars”. "To bring" the enjoyment of a high-class car" is a model for leapfrogging.

"Vietnam" is not only in the mid-level automobile market, but all segments of the market are under pressure and competition is increasing. They have all responded by "graduating." Chevrolet Love and Europe is positioned in the "new generation of more and more fashion cars", Shanghai Volkswagen New Passat is also the "Vietnam" as the main product, Beijing Hyundai eighth-generation Sonata is launched this year, "Leaper Edition", their own battle is their own territory. For a time, "transcendentalism" is becoming a popular fashion trend.

How do you have more killers?

Both parties to the contradictions have historically been interacting with each other and have caused each other cause and effect. The changes in the auto market and consumer attitudes catalyze the car companies to find a “step-by-step” way out, and the “chapter” has in turn acted on the auto market in turn to fuel the market. When "graduating" becomes a trend, the "collective upgrade" of cars of all classes becomes irreversible.

However, "crossing" is far more than a slogan. The owner of the car, Mr. Zhao said: “Now the auto market’s flagship 'grade leap' models can be described as overwhelming, but many cars do not show strength beyond the level. It seems that they are just following the trend. The car company’s sincerity is lacking. We hope to see 'graduated' With the increasing number of models, I would like to see that the 'crossing' car is genuine. I recently bought a new generation of Sylphy, which is also the flagship 'overachiever' model. The product's strength is very solid, 'over grade' is very thorough, and it makes me feel like buying. A high-class car, this is my most desired 'crossing' car."

It is of utmost importance that the force of the product is “overstepped”, but it is not the only important one. The emerging "80s" and "90s" small families pay great attention to the appearance and interior design of the models, and hope to demonstrate their taste and personality through these designs. A new generation of Sylphy used the luxury crystal diamond LED light on the mid-size car for the first time, which made many consumers look brighter; the stylish atmosphere appearance of the Sonata Eight-level exceeded level also became a major bright spot; the new Passat is comparable to the appearance of a high-grade car. Decorative design makes its business atmosphere more intense.

If the above two points are enough to make consumers “hearted”, there is also a “card” that is enough for consumers to “act”, that is, price. Only the products with “amount increase without price increase” and “value-added without increase of money” can best reflect the essence of “crossing”, and they can best demonstrate the sincerity of car companies to create “crossing” models. This point, Dongfeng Nissan's new generation of Sylphy is second to none. The price of the new generation of Sylphy was in one step, and there was no premium due to the new replacement. It was indeed "the price of mid-size cars and the enjoyment of high-grade cars."

Industry insiders pointed out that "graduation" has now become the "new darling" of car companies investing. In turn, this "crossing" trend is also leading the auto market to a new prosperity. Consumers are the biggest demanders and the biggest beneficiaries. Only by satisfying their all-round demand for “graduation” can they be invincible in this wave of fashion. It is hoped that the auto market will be able to emerge as more shining stars like the new generation of Sylphy, and will “translate” to the end.