Easy Car Interview with Shanghai Jie Runjie, General Manager of Leopard Land Rover, Gu Chundong

A new generation of Land Rover Range Rover models was formally announced and announced at the Guangzhou Auto Show. The new car price was 1.898 million-2.798 million. At the same time, the previous car network also reported that the new Range Rover will also launch an extended wheelbase version for the Chinese market. 3.0T supercharged engine model. Take this new car to the store soon. The editor of the Sea Lane website of the Autobahn (hereinafter referred to as the editor) deliberately came to the Jierun Jaguar Land Rover 4S shop in Shanghai Songjiang, and interviewed Mr. Gu Chundong (hereafter referred to as Gu) for the new car and the Shanghai new store. Let him talk about the new car and the Shanghai auto market.

Company profile: Shanghai Jierun Automobile Sales Service Co., Ltd. was established in September 2011. It is affiliated to Rundong Motor Group Co., Ltd. and is an authorized dealer of Jaguar Land Rover Motor Company. It specializes in providing sales service for Jaguar Land Rover vehicles. The company has a showroom in Shanghai Jiuting that provides global standard car purchase services. The exhibition hall covers an area of ​​5,000 square meters. In 2012, the company will build the latest CI Standard 4S shop for Jaguar Land Rover in Minhang, Shanghai.

Group Profile: Rundong Automobile Group Co., Ltd. was established in March 1998 with a registered capital of 340 million yuan. It is a professional automotive marketing group dedicated to sales and service of passenger vehicles. The company has BMW, MINI, Land Rover, Jaguar, Lexus, Volkswagen Imported Vehicles, Cadillac, Shanghai GM Buick, Chevrolet, FAW Toyota, GAC Toyota, Dongfeng Honda, Dongfeng Nissan and other brands, a total of 70 4S stores. The operating area is mainly in Jiangsu, Anhui, Shandong, Zhejiang, Shanghai and other provinces.

Editor: Hello Gu, thank you for accepting this interview. At the end of 2012, as a new Jaguar Land Rover 4S store opened in Shanghai in 2012, can you summarize the sales or performance of the entire year?

Gu Zong: As you said, as the newly opened store of Rundong Group in 2012, the platform for joining Jaguar Land Rover is strictly speaking less than a year, and the real force of our sales is to start from the second half of this year because As a new store, sales will be affected by the previous promotion and comprehensive factors such as the previous period. From the sales data in the second half of the year, we are already in the middle and upper reaches of 7 stores in Shanghai, and we have reached a relatively high level. Ideally, the monthly sales have already exceeded 100. This is still in a highly competitive market environment in Shanghai and affected by the entire market environment this year. As a city exhibition hall in Shanghai, we are not yet a standard 4S store. It is already very good, of course, this is inseparable from the hard work of our entire team. And the cooperation between our marketing department and sales department and the ability of sales consultants are still improving steadily. For current results, as a group, as a group leader, for individuals, for the current The team and results are very satisfactory.

Editor: Rundong Group will open a new standard Jaguar Land Rover 4S store in Shanghai next year. Can you disclose the opening time of this store?

Gu Zong: Our Shanghai flagship store is expected to be accepted in October next year and is now under construction. By then, it will become the largest Jaguar Land Rover 4S store in Shanghai.

Editor: Which vehicle sold best in 2012 (one for each model)? Can a simple analysis of the reasons?

Gu Zong: The customer groups in each district of Shanghai are not the same, but on the whole of 2012, I believe that all 4S stores are the same. The sales of Land Rover Freelander 2 and Range Rover Aurora will be higher because of Shanghai. The customer's current acceptance of these two vehicles is relatively high, and taking into account the current road conditions in Shanghai, the Freelander 2 generation has a certain price advantage, and the laser as a new model, its dynamic appearance attracted Many young customers have maintained a hot trend since their listing. At present, the Freelander 2 and Range Rover Aurora account for about 40% of the annual sales.

Edit: What's your opinion on the upcoming new Land Rover Range Rover?

Gu Zong: The brand new Land Rover Levision wins a full-scale test drive event in Morocco after the Paris Motor Show this year. The entire team involved in the test drive includes the majority of mainstream media, including the general managers of distributors across the country, and a new generation of wins. We are very much looking forward to this car. After seeing the real car and participating in the test drive in person, we are more confident in the prospect of domestic sales of the Next Generation Tournament in 2013. It will continue to shoulder the heavy responsibility of Land Rover’s high-quality products, through its own eyes. See, we have felt some of the unique qualities of the new generation of Land Rover Range Rover, with its inherent rigidity in fashion. As the world’s first SUV with a lightweight, all-aluminum load-bearing body structure, the body is lighter, the fuel consumption is lower, and the interior is also a lot more sophisticated than the old models. The materials are as always, and the gearbox is upgraded to 8-speed. As the brand's flagship model, Land Rover can concentrate its front-end technology on this car. Through driving in person, it can experience the full range of performance of the City of Lansing.

Editor: Can you comment on the upcoming introduction of new Range Rover competitors in the domestic market?

Gu Zong: Actually, I personally feel that the new Range Rover does not have a very clear competitor, because there are certain differences between the current product positioning of Mercedes-Benz, BMW, Porsche, and Range Rover at the same level of other high-end brands. The products are mainly biased towards urban applications, and the Land Rover brand has focused on off-road since its inception, and Range Rover's off-road capability is obvious to all, so I think the new Range Rover has no rival in the current domestic luxury SUV market.

Editor: What do you think of the development of Jaguar Land Rover's two brands in 2013 or even longer?

Gu Zong: I'm definitely optimistic about the future market for Jaguar and Land Rover in 2013. Because the 2012 luxury car market is facing such a big impact, it's very clear that Land Rover can maintain such a rapid growth rate. We hope that in 2013, Land Rover will also We must strive to maintain a growth rate of more than 30%, because next year we will launch a new Range Rover, and the discovery of the 2013 model and the 2nd generation of the Freelander 2 will soon arrive at the store, and there may be a new version of the Range Rover Sport version in the second half of next year. All Land Rover models will remain popular next year.

The Jaguar brand has its own characteristics. In terms of the environment, the car market itself is sluggish. However, with the 2013 Jaguar models listed on the market, models equipped with 2.0T and 3.0 supercharged engines should be marketed. And the factory also pays more and more attention to Jaguar's domestic market and will gradually increase the cooperation in the market. Our distributors in the country will also put faith in the Jaguar brand into practice. I believe that Jaguar will have a good As

Editor: Thank you for taking time out of our busy schedule and accepting our interview. I believe that Jierun Jaguar Land Rover will create a new world in Shanghai under your leadership.

Gu Zong: Thank you!