E-Commerce Practice Skills: Respond to Buyers' Inquiries

According to customers, with different priorities, buyers will be queried daily. The direct reply to the old customer's inquiries on the line; a need for careful analysis of new customers, through the analysis to understand the buyer's intentions, purchasing interest, company strength and other details. In short, the more you understand the buyer’s requirements, the more you can respond to the buyer’s attention and interest.

Specifically, for the first time, the buyer wrote a letter. If the content is simple, the product variety, specifications, etc. are all generalized. It is clear that he is to understand the market, or just contact it, and the possibility of placing orders is small. For such inquiries, simply return the customer's concern and the introduction of his company to him.

For those customers who inquired about specific products or even listed detailed specifications, they indicated that they made inquiries after detailed investigation and understanding of target suppliers. Therefore, suppliers must be careful when receiving inquiries. Be sure to reply in time. In order to increase the attractiveness and persuasiveness of reply, when responding to new customers, in addition to replying to customer concerns in the e-mail, it is advisable to introduce the company’s other conditions and the company’s website to the customer at the same time so that the customer can fully understand the issues thoroughly. the company. Quotations from foreign companies must be fast. However, the "fast" light is not enough, but also "quasi-". When suppliers reply to e-mail to buyers, they should try to follow the following five major decisions:

Accuracy: To write a reply letter clearly, first of all, it is necessary to correctly understand the exact meaning of the buyer's letter. If there is something that is not clear, you should immediately write to the customer to ask for understanding. Do not be comprehended; then, the supplier must be his own Express clear and accurate meaning, introduce your company clearly, use persuasive, accurate data, and avoid ambiguous or vague words and content;

Comprehensiveness: On the one hand, we must thoroughly and thoroughly answer all aspects of the buyer's inquiries, including all questions and interests of the buyers; in addition, the structure and content of the mail itself must also be complete. Many people like to play impromptu when writing e-mails, often with simple content and loose structure. Sometimes online popular symbols and abbreviations are used in emails, which is not desirable in formal business dealings.

Specific: The information returned to the buyer is undoubtedly the more specific, the more convenient the buyer can make a decision. Usually buyers also have their own customers or users, but also need to send specific and specific information to their own customers. Therefore, if the content is not detailed, it will definitely cause buyers of buyers or buyers to send letters again and delay the time of everyone. And energy.

Clear: E-mail should also be the same as traditional business letters. Either typesetting or utterances should be clean and clear, with less use of difficult words or expressions.

Courtesy: The importance of politeness needless to say, but there are differences between business courtesies and everyday courtesy. We must use more formal expressions, use less spoken language, respect each other’s customs, taboos and religious beliefs; Less use of the first person, more use of "you" to show respect for each other, use "we" instead of "i" when using the first person, etc. Many buyers pay special attention to selecting suppliers, especially long-term partners. Whether the supplier is professional or not, in addition to the unique product management and industry knowledge, an authentic reply email can also display the “professional skills” of the supplier or business personnel and enhance the corporate image.