It’s not bad that the current market companies can go alive. Last year, the annual sales volume was about 10 million, but it was only useful if the income was not increased. If the profit grows like sales, I will take the land or make other investments. How much money can be earned by selling lights now, and the gross profit margin is declining. Opportunities to win and chaos are difficult to win. Despite the announcement of the incandescent lamp elimination plan and the decline in the price of LED lighting products at the beginning of the year, LED lighting has ushered in the opportunity of rapid development. Many experts and industry insiders have been in many technologies and channels. The forum publicly stated that the next 35 years will be a high-speed golden period for LED development. However, LED lighting companies are still unable to escape the odds of increasing profits. In the survey on corporate profit or loss, the authors show that most of the companies have good profitability, among which the main products are product chain segmentation, such as LED bulbs, LED ceiling lamps, LED panel lights, etc. The company that has no profit or loss is a small part. The person in charge of a certain LED company told the reporter that the current market situation can be guaranteed to be very good. Although it is a period of rapid development of LED, it is actually cold inside and outside, and the industry is very hot. The market is very weak, this year's off-season comes early, and the business orders are hesitant. Finally, companies that have suffered losses, although the sales of products are selling well, but most of them are sold at low prices. These are mostly micro-enterprises, and they have no capital support, and they compete for market share for a short time by disorderly competition. All the way to the loss finally put yourself on the road to death. The marketing director of a packaging company in Shenzhen told the author that the company had been mainly packaging, but in recent years it has gradually expanded its industrial chain, and it has covered the middle and lower reaches of the industrial chain. When asked about the reasons for the expansion, the person in charge of the company said that the competition in the industry market is fierce today, and the expansion of the industry chain is also to enhance the competitiveness and help the company to make a profit. The company is expanding its export market and selling the newly developed lamps and lanterns to the export market in order to increase the profitability of the company. Another person in charge of doing LED bulbs is self-deprecating. If you don’t invest so much, you have already taken money to invest in other industries. Now, selling lights can’t be the same, and you can’t earn much. Many business leaders have told the author that the profitability of the company in the past two years has increased a lot compared with previous years. As the demand for lighting products increases, the penetration rate of LEDs gradually increases, and the price of products continues to decrease. It is not surprising that the phenomenon of non-profit increase occurs. However, some companies have frankly stated that enterprises have maintained steady growth but the net profit has not increased significantly. On the other hand, there are also a large number of funds invested in product development and channel construction. Listed companies have made a profit but the increase has not been much as the semi-annual report has been released. From the semi-annual report of many LED listed companies, it is basically profitable. The data shows that the income of LED listed companies has increased at the same time, but most listed companies generally believe that China's economic situation is still complicated this year, and there are still many uncertainties and uncertainties. The market situation is still grim; among them, there are many listed companies in channel construction and products this year. R & D and construction of industrial bases invested heavily.

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