"In China, as long as it is a car that can be produced, no matter how ugly it is, how bad it will be, someone will buy it."
I don't remember which predecessor once said this to me. When I think about it now, look at the cars on the market that you would never think of selling. I think it makes sense.
But to continue selling a car in China, for one reason or another, there are always some inextricable links. From the popular models that continue to sell well, such as Wuling Hongguang, Haval H6, LaVida, Fox, etc., it is not difficult to find out whether the following eight car purchase considerations determine whether to become a best-selling car in China.
First place: The interior space of the interior space of the car determines the habits of consumers, resulting in a mini-car, a small car, a compact car, a B-class car, a C-class car, an SUV, an MPV, etc., a general public. All the cars that can be accepted, the interior space of the car must be enough, and from the current best-selling list, more and more large-scale cars, such as 7-seaters and B-class cars, are becoming more and more popular in society. Baojun 730 was able to make a breakthrough of 20,000 orders in one month and a half, partly because its spacious interior space caters to the needs of today's consumers.
Second place: fuel economy fuel economy is also known as fuel consumption. When our country is still in the development stage, the special oil price is still high, and fuel economy has become an important factor that consumers have to consider when buying a car. Why large displacement models have not become a best-selling car, not everyone is not willing to buy, everyone wants to enjoy the feeling of overtaking, but the silver in the pocket ultimately determines the choice of car. In China, whether it is from the perspective of power or fuel economy, 1.5L displacement is a gold displacement in China, so 1.5L displacement is basically the main displacement of major car companies.
Third place: body size Previously popular opinion, foreign luxury imported cars, in China must add an L, which is an extended version. Otherwise, there is no way to sell it. The Chinese always feel that when the price is almost the same, they always want a bigger point, so we can see that many models do not need to be lengthened but they are all lengthened. Big. Judging from the models of the top ones mentioned before, they are all models with small body sizes. In recent years, the small car market has shrunk dramatically, and it has a relationship with consumers.
The fourth place: the design of the front of the front is very important. In China, the models with poor head design are basically poorly sold models. Chinese consumers pay attention to the face, and the front is the part that best reflects the taste of the car. Stylish and streamlined.
Therefore, it is not difficult to understand that Chinese consumers sometimes only look sharp for a certain headlight, thus saving money to buy a car. For the insignificant functional parts such as the grille, it is also the most concerned by Chinese consumers. Waterfalls, honeycombs, etc., these dazzling layouts are designed to cater to the strange aesthetic needs of Chinese consumers.
The fifth place: the car color is ranked fifth in the car considerations is actually the body color, which is also very related to the immature Chinese car consumption psychology, "face" is a level that Chinese consumers can not escape, choose what Model-like models are the most repetitive problem for consumers when making decisions. The red is festive but it looks like some women; the white pulls the wind but it will turn yellow when it is used for a long time; the black looks good but not dirty; the gray looks technically full but too business, the consumer buys the car in the color of the model. There are various kinds of self-affirmation and negation.
Sixth place: How does the mute effect make the car sound no sound after it is launched? It is the habit of consumers who need to overcome the car in recent years. Whether it is the engine, the wind, the tire noise, etc., Chinese consumers are It is absolutely quiet in the car, so whether the hood is equipped with soundproof cotton, whether there is a soundproof strip in the door panel, whether there is soundproof cotton installed in the back of the car, whether it is added to the weight of the car itself, it becomes a consumption. It is an important criterion for judging whether a car is a good car. I heard a lot of strange reasons for saying that a self-owned brand car can't work. One of them must be: when running high speed, the window is closed, but it still feels like a leak. .
Seventh place: Dynamic power This is the most important mechanical attribute of the car. On the contrary, it ranks seventh among the Chinese people's car purchase considerations. Of course, this also has a great relationship with China's traffic conditions and road conditions. The roads in the city are congested, and the country roads are pitted. Even the best models are still not fully utilized in such a situation. Therefore, there is no motivation, and the power is not strong enough. It is not the key to becoming a best-selling car. The most spoken sentence is "just enough." In the best-selling car list, performance cars are never popular models, but manufacturers still have to do, otherwise consumers feel that you have no strength to make high-performance products.
Eighth place: interior materials / workmanship is the car end material and workmanship at the end of whether it is the best-selling car. This is a big reason for China’s automobile consumption is not mature enough, "face" must earn enough, " Lizi" is clear about himself. It is precisely because of the immature Chinese consumers that many foreign cars have been reduced or reduced in China. In fact, the cost of interior is the most important part of the cost of the model. Being saved, for the manufacturers, the cost is also greatly reduced. On the contrary, as long as the steering wheel and seat are made into leather, the instrument is made into a barrel, and the central control is made ergonomic, then the consumer will not Then I care about it.
In summary, how to buy a car, how to sell a car, you should have a little bit of it, what do you think?
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