Crystal lamps have entered the domestic market for 20 to 30 years. Especially in the past ten years, with the rapid development of China's economy and the improvement of people's living standards, crystal lamps have become more and more popular, and crystal lamp companies have mushroomed. As the times emerge, market competition is heating up. What will happen to the future crystal lamp industry? According to the comprehensive analysis of the market research results, the reporter believes that the crystal lamp industry will show eight major trends. The LED light source has been in the upper position. The mainstream light source of the crystal lamp is the incandescent lamp. The power consumption is a big problem facing the crystal lamp. Take the 30-head crystal lamp as an example. The lamp used in each lamp head is 40W, and the lighting is 1.2 kWh per hour. Many consumers are reluctant to turn on the lights after buying crystal lamps. LED light source is considered to be the preferred light source for replacing incandescent lamps due to its energy saving, environmental protection and long life. Many LED companies are trying to break through the technical bottleneck and replace incandescent lamps with LED light sources. Since the successful development of Yulan foam series products by Jiangsu Shifu Optoelectronics last year, the call for LED replacement of incandescent lamps has become higher and higher. It is expected that LED bulbs will completely replace incandescent bulbs in three years and become the mainstream light source for crystal lamps. Miniaturization of crystal lamps Because crystal lamps are used in large hotels and clubs, they are relatively large in size. In order to enter the homes of ordinary people, in recent years, driven by Jinda Lighting, crystal lamps have been continuously slimming, and more than 60 traditional crystal lamp companies have designed and developed miniaturized home crystal lamps to meet the needs of ordinary home consumers. The price of the product is civilian. With its graceful and magnificent inner temperament, crystal lamps have always appeared in high-end hotels, clubs and villas. The high price is the traditional trait of crystal lamps. However, due to the increasing number of crystal lamps in recent years and the increasingly fierce market competition, many crystal lamp companies have to lower prices and compress profit margins in order to obtain more orders. The price of crystal lamps will therefore become more and more civilian. Channels sinking in the second and third-tier markets due to large profit margins, in recent years, many companies have launched the Crystal Light Project. As far as Zhongshan is concerned, the number of crystal lamp finished products has increased from more than 200 years ago to more than 1,500. The rapid increase in the number of enterprises has led to increased market competition. Surrounding the countryside in the countryside has become the channel of choice for many small and medium-sized crystal lamp companies. The old crystal lamp companies have also started to attack the second and third-tier markets after they have stabilized their foothold in the primary market. With the continuous miniaturization of crystal lamp products and the constant price of civilians, consumers in the second and third-tier markets are gradually able to accept crystal lamps. The sinking of the crystal light enterprise channel will become an inevitable trend. The competition for designer resources has started in the field of commercial lighting, and the competition for designer resources is filled with smoke. In the field of crystal lamps, the battle to grab the designer resources has just begun. In the pursuit of designer resources, Jinda Lighting's actions are the fastest. It is understood that Jinda Lighting has achieved good results in the exploration of designer resources in the past two or three years by sponsoring home improvement designer selection activities. In addition to Jinda Lighting, there are many crystal lamp companies in Guzhen also started to develop invisible channels. Personalized customization is favored In the hotel project, often only one or a few crystal lamps are needed in a hall, but there are not many in number, but even so, many designers who have ideas always design the lighting products themselves. This requires the manufacturer to personalize with the designer. For the crystal lamp companies that do domestic sales, if they do not regard personalization as a powerful magic weapon to serve customers, they will lose many opportunities in the future competition. Market segmentation is more obvious. Market segmentation is the business strategy that companies have to adopt after the industry develops to a certain stage. In recent years, the market segmentation of the lighting industry has been highlighted, and the field of crystal lamps is no exception. For example, Oriental Lighting, Yinghuang Lighting focuses on hotel engineering crystal lamps, while Meixin Lighting focuses on home crystal lamps. With the increasing number of crystal lamp companies and increasing competition, the market segmentation of the crystal lamp industry will become more apparent in the future. The difficulty of professional cleaning after-sales service is a big weakness of crystal lamps. For a single dealer, providing customers with crystal lamp cleaning and maintenance services will inevitably increase their operating costs, which is a reality that many businesses are not willing to face. As a result, some professional crystal lamps (including other lighting) after-sales service institutions came into being. With the continuous improvement of the after-sales service business, it is very likely that the lighting industry will have a specialized and chain-oriented after-sales service organization in the future. The monopoly zone has become a mainstream sales model. Compared to other lighting products, crystal lamps require a large sales area, and a single crystal lamp store cannot meet the diverse needs of consumers. Therefore, the real store mode is not Suitable for crystal lamps. Based on this, the exclusive area mode will be the best sales mode for crystal lamps. Multi-brand operation is becoming more and more popular. Multi-brand operation is a marketing strategy for enterprises to seize market share. According to the current model of vendor cooperation, in each city, manufacturers can only find one agent or dealer. However, due to the limited sales capacity of individual dealers, it is difficult to ensure a steady increase year by year. Manufacturers only expand their channel resources through multi-brand operations to ensure sales. At the same time, consumers' consumption levels are uneven. Enterprises must balance the needs of middle and high-end consumers, and solve such problems through step-by-step multi-brand operations. For this reason, the multi-brand operation of the crystal lamp company will continue to be popular.
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