Compared with developed countries, the detergent products produced in China have the problems of low active content, high content of non-active ingredients, and low proportion of condensed and liquid products. However, with the arrival of the global low-carbon era, the domestic detergent industry and the global detergent market are also in line. In the future, the development of the Chinese detergent industry will focus on liquefaction and enrichment .
The "Analysis Report on the Production and Marketing Demand and Investment Prediction of the Chinese Detergent Industry" published by the Industry Research Institute of Forward-looking Industry shows that the proportion of liquid laundry detergent in the United States has exceeded 80% of the total amount of laundry detergent. In other developed countries, the proportion of liquid washing in detergents is relatively low, of which the share of Japanese laundry liquid detergents in the laundry products market is 40%, and the proportion of liquid detergents in the EU has also reached more than 30%. In contrast, in China, this proportion is only 13%, which is obviously lower than that of developed countries. Therefore, despite the rapid pace of expansion of companies in the liquid wash market in recent years, liquid detergents in China still have enormous potential for development.
In China, the most obvious feature of the current liquefaction process of detergents is that laundry detergent has been widely recognized by consumers. Its market position has been gradually established and poses a certain degree of challenge to the traditional status of laundry detergent. Since the beginning of 2009, the liquid detergent market has been developing rapidly. Blue Moon, Tide, Langqi, Libai and other brands are consolidating and expanding their market position, and the laundry liquid will surely become more and more popular in the future.
On the other hand, most of the detergent powders produced in China are still common powders, which contain more non-effective chemical components, which wastes resources and increases consumption, and will affect product performance to some extent. In order to implement the low carbon economy and low energy consumption development ideas promoted by the country, it is a trend to vigorously promote concentrated detergents.
The main advantages of concentrated products are the reduction in the use of fillers and packaging, and the reduction of transportation costs. The detergent industry advocates the production of concentrated products (whether it is detergent or detergent), which can save energy and save costs. In addition, its use effect is also obvious, and the product's cost performance is relatively high.
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