On July 3, 2012, Hubei Province's "Enterprise with Intellectual Property Advantage Cultivation Project" was started, and four companies such as Dongfeng Motor Company were granted "the first batch of intellectual property superior enterprises in Hubei Province".
Over the years, Dongfeng has promoted the integration of patents, trademarks, and know-how through the implementation of intellectual property strategy, standards strategy, talent strategy, and brand strategy, and improved the company’s level of intellectual property creation, application, protection, and management, and improved the use of intellectual property rights. The ability to participate in market competition, enhance the core competitiveness of enterprises, and become a dominant company with well-known brands and core intellectual property rights and skilled use of the intellectual property system.
At present, Dongfeng has built a complete R&D system, owns 3 state-level enterprise technology centers, masters core technologies for enterprise development and has independent intellectual property rights. Dongfeng has 1271 domestic registered trademarks and 561 foreign registrations. The "Dongfeng" trademark was first recognized by the State Administration for Industry and Commerce as China's "well-known trademark" in the domestic automotive industry; the "Dongfeng" brand was awarded "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine. This is the highest honor in the quality of Chinese enterprise products. In 2011, the annual sales volume of Dongfeng's own-brand vehicles has historically spanned over a million steps. Dongfeng’s own-brand commercial vehicle sales volume ranks first in China, among which Dongfeng Zhongzhong Card ranks first in the world, ranking first in China for seven consecutive years; Dongfeng’s own brand passenger vehicles Sales growth ranks first among the top six companies in the industry's own-brand passenger vehicle sales.
Dongfeng Company ranked first in the number of enterprise patents granted in Hubei Province for five consecutive years. In the past three years, Dongfeng has obtained a total of 1,522 patents, including 58 Chinese invention patents, 971 utility model patents, 491 exterior design patents, and 2 foreign patents.
It is reported that by 2015, Hubei province will cultivate 40 independent intellectual property advantage enterprises with core technology patents, high brand awareness, and outstanding core competitiveness. After being selected, enterprises can receive financial support in patent applications, patent database construction, intellectual property strategy early warning analysis, and talent training, and receive priority support when applying for provincial science and technology plan projects.
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