The Conditions of Implementing Network Marketing for Parts and Components Enterprises

The network marketing method is suitable for small and medium-sized automobile parts and components companies, and the results are significant. The simplest can be zero investment, that is, auto parts companies use the external network environment to directly access the Internet and carry out business and business activities.

Network marketing is a concept of rapid development and continuous improvement, and theoretical research is relatively lagged. Therefore, there are still one or more problems in the process of online marketing for small and medium-sized auto parts companies. The marketing of auto parts companies can be carried out with the aid of commercial websites, based on business websites and online media to guide the consumption concept, the dissemination of business ideas, the promotion of business information, and so on.

Three things need to be done in the network marketing of auto parts companies:

Make network marketing decisions and plans. Online marketing decision-making is the premise and basis of planning, and generally includes the following parts: First, the core elements of online marketing decision-making. According to the requirements of the core products of auto parts companies, business concepts, etc., and according to the market survey to understand the total customer demand for the product, as well as other elements of similar products other networks, according to their importance. And emphasize the characteristics and personality of the core elements of this corporate website. Second, network marketing technology level decision-making. To improve the level of Internet marketing, it is not easy to refer to a website or a piece of software for auto parts companies, but also to apply them comprehensively in accordance with the technical means of the Internet to increase click-through rates and popularity. Develop a certain period of time, classify and analyze the corresponding results, and clearly identify the items that focus on the increased level of online marketing. Third, the decision-making network marketing. Mainly for the auto parts product service, combined with the public's aesthetic, rational design. The requirement is to give people a sense of beauty while maintaining product promotion.

Network marketing planning steps. First, the positioning requirements of auto parts companies' websites are different from those of traditional product marketing. The purpose is to place customer expectations rather than demands. According to the needs of market research, customers should be divided into various levels, try to keep old customers, tap potential customers, and expand the market. And, we must provide customers with the whole process of participating in online marketing, and the corresponding management. The second is to find the customer's expectations. The quality of online marketing = actual quality (purchasing power) - the quality of customer expectations. Focus on the important customers, find out the best value of the network marketing in the company's mind, and what are the differences with the customer's expectations, and then work hard to reduce this difference. The third is to set customer expectations. Auto parts companies can formulate a set of communication network marketing plans that require the contents and forms of the website to meet the expectations of the customers as far as possible and to meet the needs of customers.

Set plans, organize implementation. According to the market survey and customer expectations, auto parts companies can formulate their own strategic plans for network marketing, annual plans, and the goals of individual activities for network marketing, in accordance with the actual situation of the company. And according to its plan to organize the implementation of people, finances, and materials. The core lies in cost accounting.