In recent years, with the launch of the Internet + policy, imbalances in supply and demand in many industries, coupled with the fuel boost, various B2B e-commerce has sprung up. Some professionals believe that under the influence of the global economic crisis, the LED lighting market, which has been in a downturn, should rely on the economic recovery opportunity to vigorously adjust the industrial structure and innovate the marketing model. In the context of economic and industrial transformation, the future development of China's B2B e-commerce industry will not be reduced, and the B2B network marketing model will also become a powerful engine to promote the development of the lighting market. Obviously, 2016 is still the big year for B2B in all major industries. The main advantages of the development of the lighting industry in this model are as follows: B2B e-commerce has become an important promoter of industry transformation. At present, the domestic economy has entered the new normal. The economic growth mode of all walks of life has also shifted from factor-driven to innovation-driven, and the transformation and upgrading has become a new trend in the economic development of many industries. Therefore, the innovation of the supply side and the reform and upgrading of the industrial structure have brought new strategic opportunities to the development of domestic B2B lighting e-commerce. By optimizing industrial structure, improving social resource allocation and other new technologies, new models and new requirements, B2B lighting e-commerce can help enterprises improve circulation efficiency, reduce circulation costs and expand market channels, which not only helps enterprises save costs and reduce risks. Can quickly improve the overall competitiveness of the company. For example, in 2013, in order to focus on its core business, the Siemens Group split the 100-year-old lighting brand Osram separately, but after the listing, OSRAM was challenged by the fierce competition in the lighting industry. Therefore, the Siemens Group decided to re-split, leaving only the core and A competitive business. Through this transformation, Osram's core business in the three major markets, such as automotive lighting, smart lighting, and LED components, reveals that OSRAM will lock in the high-margin, high-tech B2B market. It can be seen that B2B e-commerce has become a key step in the transformation and upgrading of the lighting industry structure. B2B has become a new favorite of capital. In the past 2015, capital market capital tends to flow to B2B. In the context of consumption upgrading, how do manufacturers and manufacturers guide consumers' needs and create demand? The fundamental innovation is to truly transform products. Use data to leverage consumer insights and leverage insight to refactor the entire production supply chain. With the penetration of the Internet, especially the arrival of the mobile Internet, B2B is no longer limited to the surface information release, trading platform is so simple, and now more is to optimize the industry chain, improve industry turnover efficiency and match transactions. According to the data of Analysys think tank, in 2014, China's e-commerce B2B market transaction volume reached 8.8 trillion yuan, an increase of 23.6% from the previous month; by 2016, China's e-commerce B2B market transaction volume is expected to reach 15.2 trillion, an increase of 32.8% from the previous month. B2B has become the new favorite of capital. Last year, the Panasonic Group, which has successfully achieved the B2B strategic transformation, has demonstrated unprecedented creativity in all relevant fields. The new chairman of Matsushita Electric (China) Co., Ltd., Osawa, believes that in the 20th year of the establishment of Panasonic in 2018, it will target sales of 10 trillion yen, of which B2B will maintain an 80% ratio. Further deepening of the B2B field in the future will be the main driving force for Panasonic's advancement. In China, we will further work on the B2B business. It can be seen that any industry that wants to reform and develop is inseparable from the trend of the times, and the LED industry that wants to transform and upgrade under the new economic form is no exception.
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