The Michelin Group recently invested US$1.457 billion to invest in a new plant in Shenyang; Hankook invested US$950 million in the establishment of the third plant in Chongqing’s Liangjiang New District, which is expected to produce 11.5 million tires annually; and Goodyear’s US$500 million Dalian Plant Investment The project is also about to be completed - just as global car tire giants have raised their attention to the increasingly large Chinese market, the local brand South China Tire also quietly returned, regaining domestic mountains and rivers, and fully enter the car tire market.
After fully investing in the domestic car tire market, after experiencing the US tire special security case, it also affected the continued rise in the price of natural rubber, the continued appreciation of the RMB and other factors, the South China tires that have been on the "export route" began to "turn the rudder" and readjust it. The three major aspects of sales structure, market and product are trying to recover the long-lost Chinese market.
"We will adjust the ratio of domestic sales and exports to the level of 1?1, and will focus on the full entry into the domestic car market." Zou Yongzhi, general manager of Guangzhou Huanan Rubber Tyre Co., Ltd., said in an interview with the reporters of the "New Express" that in the past The domestic and international sales ratio of rounds is 80% in foreign markets and 20% in domestic markets. This year will adjust the ratio to 50:50. The sales structure in 2011 will expand domestic sales to 55%. The target is sales revenue of 2.21 billion yuan, an increase of 30% year-on-year; among them, maintenance 37.5%, matching 16%, group consumption 1.5%, export 45%. From the blueprint of Zhan Yongzhi's plan for South China Tire, we can see that 2011 will be a crucial year for the development of the company's leapfrog development. It is reported that the new 2 million/year steel project and new diamond motorcycle tire project in South China Conghua Conghua will be fully put into operation in the first quarter. At present, the company has 22 supporting manufacturers.
Zou Yongzhi told reporters that the main models of such manufacturers as GB-ONE are currently supported, and they are striving to establish a comprehensive cooperative partnership with various auto factories of GAC Group. Wanli Tire has been in the country with Shanghai Volkswagen, FAW - Volkswagen, FAW Pentium, Dongfeng own brand, BYD, Changfeng Cheetah and other well-known manufacturers supporting. Next, the support for the new Guangzhou Automobile Honda new model has also been in the experimental supply phase. "The sales work in 2011 will adopt the sales strategy of 'bigger retail market and stronger supporting market'," said Zou Yongzhi.
Remodeling the product line to create new sales channels “We have now completed the product sorting, categorization and enrichment.†Zou Yongzhi said that South China Tire has the most complete tire product line and can adapt to the needs of different models, over the years in overseas The long-term accumulation of sales performance and excellent quality in the market expedition ensured that the company had full confidence in the domestic market.
It is reported that Hualun will focus on the transfer of high-performance passenger car radial tires sold in foreign markets to the domestic market, foster domestic high-end tire consumption, and support domestic and high-end vehicles, and cooperate with high-end automobile plants to develop closer cooperation. .
With competitive products, in addition to the main supporting market, China's replacement market has greater potential. Naturally, South China tires will not let go, and the establishment of reputation, channels are even more important. It is understood that the South China Tire's domestic marketing network has been deployed to every province in the country. In 2011, the market target was more than 200 first-class agents, 2,000 terminals and 50 image stores.
The South China Tire's international market network covers Europe and the United States and other regions, and its products enjoy high popularity in more than 150 countries and regions such as Europe, America and Australia. According to reports, South China Tire is expected to develop into an international large-scale integrated tire company with an annual output of more than 20 million pieces and an annual output value of 10 billion yuan in about five years.
The tire market in the world is sluggish, and the global strategy of China's tire companies has shifted to the domestic market. South China Tire is by no means the first, despite the fact that “it has taken a long time but it has caught up with the late set†and missed the opportunity for the most out of the Chinese auto market. The strong market prospects of the domestic tire replacement market will not be late when it is diverted.
After fully investing in the domestic car tire market, after experiencing the US tire special security case, it also affected the continued rise in the price of natural rubber, the continued appreciation of the RMB and other factors, the South China tires that have been on the "export route" began to "turn the rudder" and readjust it. The three major aspects of sales structure, market and product are trying to recover the long-lost Chinese market.
"We will adjust the ratio of domestic sales and exports to the level of 1?1, and will focus on the full entry into the domestic car market." Zou Yongzhi, general manager of Guangzhou Huanan Rubber Tyre Co., Ltd., said in an interview with the reporters of the "New Express" that in the past The domestic and international sales ratio of rounds is 80% in foreign markets and 20% in domestic markets. This year will adjust the ratio to 50:50. The sales structure in 2011 will expand domestic sales to 55%. The target is sales revenue of 2.21 billion yuan, an increase of 30% year-on-year; among them, maintenance 37.5%, matching 16%, group consumption 1.5%, export 45%. From the blueprint of Zhan Yongzhi's plan for South China Tire, we can see that 2011 will be a crucial year for the development of the company's leapfrog development. It is reported that the new 2 million/year steel project and new diamond motorcycle tire project in South China Conghua Conghua will be fully put into operation in the first quarter. At present, the company has 22 supporting manufacturers.
Zou Yongzhi told reporters that the main models of such manufacturers as GB-ONE are currently supported, and they are striving to establish a comprehensive cooperative partnership with various auto factories of GAC Group. Wanli Tire has been in the country with Shanghai Volkswagen, FAW - Volkswagen, FAW Pentium, Dongfeng own brand, BYD, Changfeng Cheetah and other well-known manufacturers supporting. Next, the support for the new Guangzhou Automobile Honda new model has also been in the experimental supply phase. "The sales work in 2011 will adopt the sales strategy of 'bigger retail market and stronger supporting market'," said Zou Yongzhi.
Remodeling the product line to create new sales channels “We have now completed the product sorting, categorization and enrichment.†Zou Yongzhi said that South China Tire has the most complete tire product line and can adapt to the needs of different models, over the years in overseas The long-term accumulation of sales performance and excellent quality in the market expedition ensured that the company had full confidence in the domestic market.
It is reported that Hualun will focus on the transfer of high-performance passenger car radial tires sold in foreign markets to the domestic market, foster domestic high-end tire consumption, and support domestic and high-end vehicles, and cooperate with high-end automobile plants to develop closer cooperation. .
With competitive products, in addition to the main supporting market, China's replacement market has greater potential. Naturally, South China tires will not let go, and the establishment of reputation, channels are even more important. It is understood that the South China Tire's domestic marketing network has been deployed to every province in the country. In 2011, the market target was more than 200 first-class agents, 2,000 terminals and 50 image stores.
The South China Tire's international market network covers Europe and the United States and other regions, and its products enjoy high popularity in more than 150 countries and regions such as Europe, America and Australia. According to reports, South China Tire is expected to develop into an international large-scale integrated tire company with an annual output of more than 20 million pieces and an annual output value of 10 billion yuan in about five years.
The tire market in the world is sluggish, and the global strategy of China's tire companies has shifted to the domestic market. South China Tire is by no means the first, despite the fact that “it has taken a long time but it has caught up with the late set†and missed the opportunity for the most out of the Chinese auto market. The strong market prospects of the domestic tire replacement market will not be late when it is diverted.
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