Import share flattened BMW Lexus domestic yet to be broken

In 2010, Lexus' performance in the imported car market has attracted attention. According to data from China Imported Automobile Trading Co., Ltd., in the imported car market last year, Lexus’ market share has been flattened by BMW, exceeding 10%.

Although there are still more than 100,000 Lexus and BMWs in terms of total sales, Lexus seems to see an opportunity to return to the mainstream market. According to sources, at present, Lexus is studying the localization plan, and its main sales model ES240 will become the first domestically produced models. As for domestic rumors, Lexus has consistently denied it and stated that it has no domestic timetable.

The industry standard for localized production of imported vehicles is the annual sales of 50,000 vehicles, which is a benchmark for luxury cars.

Yang Lin, head of Lexus’s marketing department, said in an interview with reporters that Lexus’s product line is very long. Although last year's total sales exceeded 50,000, Lexus now has 13 models, while 50,000 units have small displacements. The model is the main sales force, and a single series has not yet reached the standard that can be made domestically.

Yang Lin believes that in 2011 China's luxury car market will have a significant increase compared to the entire passenger vehicle market. Sales in 2011 are expected to exceed 60,000 units. Lexus will achieve market dynamics and sales network layout. . At present, Lexus has 66 marketing stores nationwide, and has approved 103 applications for building stores. This will basically cover all provincial capital cities. Lexus will focus on developing the second and third tier cities in the future.