In the upcoming 2013, although the LED lighting market has not ushered in the industry's expected blowout explosion, the market rebound caused by the massive distribution of downstream channels in the second quarter, and the LED lighting renovation boom in various localities in the fourth quarter are still extremely large. The demand for medium and high power LED driver power supply market has increased.
Driven by this positive news, a group of forward-looking technologies and strong LED driver power companies have emerged rapidly in this year, constantly challenging and impacting the domestic market of high-power LED driver power. Among these enterprises, Hangzhou Zhongheng Paiwei Power Co., Ltd. (hereinafter referred to as Zhongheng Paiwei) is a typical leader who stands out from the crowd.
Zhongheng Paiwei is a subsidiary invested by Hangzhou Zhongheng Electric to enter the LED driver power industry. The company is a professional supplier specializing in solving LED intelligent power and power system solutions.
In fact, Zhongheng Paiwei and Zhongheng Group are not just simple equity relationships. The Group's strategic planning is centered on power supply and extends to various fields. LED lighting is one of the key industries for the company's strong layout. . In an interview with reporters, Zhongheng Paiwei general manager Ye Jianbo said that in terms of order volume and sales growth, Zhongheng Paiwei achieved an impressive start in the domestic LED driver power market in 2013. The company is on the LED market. The future is full of confidence.
All-round layout is stable and wins Since the second quarter of 2013, the staged outbreak of the LED lighting market may have made Zhongheng Pfeiffer more confident in the layout of the LED industry. In mid-July, Zhongheng Group further increased its capital by 1.12 million yuan to acquire the equity of Powerway Power Supply 16.
This acquisition is more conducive to further improve the product structure of Zhongheng Paiwei, expand sales scale, enhance market competitiveness and sustainable development capabilities. Ye Jianbo said that the equity transfer and restructuring in July belonged to the company's internal adjustment and was also an established plan. With the gradual opening of the LED lighting market, Zhongheng Group will further increase its investment.
In 2013, Zhongheng was the first year of the domestic LED driver power supply market, but in this short period of one year, Zhongheng Paiwei basically completed 10 points in the three major regions of East China, North China and South China. Bit layout.
The layout of East China and North China has been basically completed, and the layout of the company in South China has been fully promoted in the fourth quarter. From the current customer feedback, the company's reputation has achieved good response in South China, and the market potential is very large. Ye Jianbo admits that several major LED listed companies in South China have been approaching the company recently, and the intention of the two sides to reach further cooperation is great.
In the East China region of Zhongheng's base camp, according to Ye Jianbo, nearly 50 downstream customers have been working together, and with the increasing number of customers, the company's order volume and performance are also rapidly increasing. .
Although it is only a new entrant in the field of LED drive power, with the strong technical research and development strength of the company's Zhongheng Electric and the reputational influence of overseas reputation, and its accurate judgment on the time point of entering the market, Zhongheng Paiwei has become the impact LED. Black horse in the power pattern.
The head office has achieved the first place in the field of communication power supply. High-voltage DC has also led the industry. The energy storage power supply has made the first place in Asia. In the field of LED drive power, we strive to be among the top three in the industry within three years. Ye Jianbo has considerable confidence in the LED lighting industry. The company's products are positioned in the high-end, from the component selection, processing to product quality control and other aspects are very strict control, excellent product quality control system plus Zhongheng Group in the power industry The overall resource advantage allows Zhongheng Paiwei to win in the future market competition.
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Technical local tyrants continue to innovate In fact, in addition to a clear market positioning and accurate grasp of the time point of cutting into the LED market, Zhongheng Paiwei wins the LED power supply market battle card or is a powerful technology research and development team that can be called a local tyrant.
The reporter learned that Zhongheng Group is responsible for more than 1,300 people in technology research and development. Among them, there are more than 500 R&D teams in Hangzhou headquarters. In addition, there are R&D centers in Beijing and Shanghai, and the number of professionals responsible for R&D of LED drive power has exceeded 100. The rest of the people.
In the past, our competitors were Ai Shengsheng, Eaton, Huawei, etc. From the perspective of power supply technology reserves, the company's overall strength is very strong, especially in terms of intelligent power supply, DSP core technology, etc., we have absolute advantage. For example, in terms of DSP, there are no more than three companies in the country that can do this technology. Ye Jianbo told reporters that many LED manufacturers believe that LED driver power supply is relatively simple, thinking that components can be assembled together, but in fact, without the ability of technology precipitation and subsequent continuous innovation and upgrade, it will soon lose market share.
In Ye Jianbo's view, if enterprises want real innovation, they must be a reasonable match between people, money and things. Financial resources are the basic guarantee for innovation, but the most important thing is talent and team, whether there is a good team, framework and incentive system. Innovation is not a point of innovation, but should be sustainable. Ye Jianbo said that in the case of Zhongheng Paiwei, there is a strong capital and team support operation of Zhongheng Group. The key to the company's continuous innovation is to accurately grasp customer needs and then match customer needs with existing resources. Docking to provide customers with better and more reliable service solutions.
The reporter learned that Zhongheng Paiwei has conducted long-term industry research and conducted in-depth discussions with many LED packaging and lighting companies in the industry to fully understand the development trend of LED lighting and grasp the real needs of customers.
In addition to technological innovation, strict product quality control is also a key chip in the LED lighting market of Zhongheng. From pre-material procurement, processing and production to post-production testing, the company has established a complete product quality control system to ensure and improve the reliability of the products, eliminating the worries of customers. Ye Jianbo said.
Market potential to be tapped will be overseas. It is worth noting that the industry generally defines 2013 as the first year of LED lighting. However, from the actual situation, the starting and growth pace of the LED engineering lighting and commercial lighting market is still far below the expectations of the beginning of the year. The market prospect is broad, and the medium and high power LED power supply market still has considerable space to be explored.
According to our estimation, the current LED high-power power market should only be opened at 200, and there are still about 70 market demand to be released. Ye Jianbo is more optimistic about the overall market. In the next three to five years, the market growth space is still very large, because the trend of replacing traditional sodium lamps with LED street lamps is quite obvious. Once the public lighting LEDs are transformed on a large scale, the future high-power LED driver power supply Market demand must be a multiple increase.
In fact, the acceleration of public lighting LED transformation in South China and East China since the fourth quarter of 2013 has stimulated the increase in demand for LED driver power supply to a certain extent.
The company's order volume in the fourth quarter has grown very fast. Many of our customers have great confidence in us. In 2014, Zhongheng Paiwei will continue to accelerate the penetration of the LED lighting market and meet new challenges. Ye Jianbo said that the current main position of Zhongheng Paiwei is still in China, but as the overseas market demand is growing, the company will gradually rely on Zhongheng Group's brand and channel advantages to gradually increase its presence in Europe, America, the Middle East and Africa. The expansion of the regional market.
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