Bosch, the world’s leading supplier of automotive technology and services, officially launched Bosch Automotive’s professional maintenance franchise business in China. The brand-new franchise network will use the “ Bosch Car Link †as the Chinese name in the future to provide professional and reliable one-stop automotive repair and maintenance services for multiple brands and models. Bosch will provide a full range of services and support to franchisees of "Bosch Truck Union" to ensure that car users throughout the country enjoy a unified high-standard automotive service.
Yuan Xuming, General Manager of Bosch Automotive Technology Services (Beijing) Co., Ltd. (left) and Shi Weihan, Project Director of Bosch Automotive Professional Repair and Franchise China (right)
“China's auto users are maturing with the age of vehicles, and they have a diverse demand for auto repair and maintenance services. In addition, the increasing complexity of auto technology also places higher demands on auto services.†Bosch Automotive Aftermarket Mao Limin, president of the Greater China Region of the business division, stated that “Bosch has 128 years of professional accumulation in automotive technology and has been rooting in the Chinese automotive market for more than a decade. In the Chinese automotive aftermarket, Bosch is committed to relying on 'sets + diagnostics + services'. The integrated solution for the automotive aftermarket, together with local partners, provides Chinese automotive users with reliable professional automotive services."
Full service and support for franchisees
From pre-planning to post-operation, the franchisees of Bosch Automotive will always receive full service and support from Bosch. Bosch will establish a professional consulting team consisting of more than 100 consultants to provide all-round consulting services for franchisees including building shop planning, equipment management, business planning, maintenance station operations and customer relationship management. Bosch will also help franchisees improve service levels and operational efficiency by providing a series of advanced diagnostic and diagnostic equipment, convenient parts and equipment procurement solutions, comprehensive training programs and leading IT systems. In addition, franchisees will also receive a variety of value-added services such as marketing, technology hotlines, and databases.
"Benefit from Bosch's full range of services and support, the franchise partners of the 'Bosch Car Link' will be able to serve Chinese auto users with a uniform high standard." Yuan Xuming, general manager of Bosch Automotive Technology Services (Beijing) Co., Ltd., said, "2014 At the end of the year, we plan to develop 50 franchise stores, which will reach 1,000 in the next three years.To better support the development of the franchise network of 'Bosch Car Leasing', we will establish one in each of the five major regions in the country. The two direct sales stores in Beijing and Chengdu, which are already in operation, have achieved good results in the regional market.
Yuan Xuming, General Manager of Bosch Automotive Technology Services (Beijing) Co., Ltd.
Provide uniform high standard services for Chinese auto users
The "Bosch Cars" will provide a one-stop professional car service for car users nationwide with uniform standards. The scope of services covers maintenance, maintenance, engine diagnostics, brake inspection, suspension and four-wheel alignment for multi-brand and vehicle models, body repair, automotive painting and beauty. In addition, the franchise network will provide car users with accessories from Bosch and other well-known brands to ensure quality.
Thanks to Bosch's 128 years of accumulation in automotive technology, Bosch Automotive Services has more than 90 years of automotive service expertise in the global market and has opened 16,500 service stations, which has become one of the largest service networks in the global independent automotive aftermarket. Since 2001, Bosch has started providing comprehensive automotive repair and maintenance services for Chinese automobile users, covering inspection and maintenance, routine maintenance, tire and suspension maintenance and engine management. With an in-depth understanding of China's automotive service sector and the successful operation experience of two Bosch Stores, Bosch will work together with partners to better serve the increasingly mature Chinese auto aftermarket through the establishment and development of franchise networks.
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