Both LEDs and OLEDs are semiconductor lighting. Compared with the LED lighting that has been developed for many years, the OLED lighting industry has only gradually started in the past 10 years. From the beginning to the development of the sunrise industry, we have the advantage of the first mover and the challenges and difficulties of the new industry. The perfection of technology and the development of the market require a certain amount of time and process. We must recognize the goals, understand the situation, and do a good job of coping with the plan. The most important thing is that you can't have radical psychological and unrealistic expectations and mess up the steps. We can now stand in the world's leading technology position, not because we have more financial and human resources than the world's top 500 opponents, but because we do more things we should do and less do what we should not do. Whether the future OLED lighting business can succeed and who can succeed will depend on the same principle.
OLED luminaires will have a more competitive advantage OLED lighting technology has developed to the point where it can compete with traditional lighting or LEDs, but for general lighting applications, the cost and price are still too high. Once mass-produced, the cost will be greatly reduced. When the single-line output reaches one million square meters a year, the lighting fixtures can compete with traditional lamps or LED lamps. Please note that we are talking about lamps instead of light sources (light bulbs). Traditional lighting or LEDs are point sources or line sources. Because the brightness is too high and glare, the lamp must be made into a lamp, hidden in a lampshade, a package, a box, or behind a diffuser. This greatly reduces the energy efficiency of the actual application and increases the user cost. The OLED lighting board is a surface light source. The light is soft and comfortable. It does not need to hide and hide. It does not need to add a lot of cost to the lamps, and it will not lose its effectiveness. OLED lighting is very competitive with lamps and lamps.
If mass production can reduce costs, then why not do it? Because OLED is a new product, it has not been widely recognized by the consumer, and the market is not big enough. OLED production equipment investment is very large, a million square meters of production lines may have billions of dollars of capital, before the market is not established, investment is not wise, so now the world's production lines are only 10,000 square meters of production capacity, with To develop technology, but more importantly, to develop the market. When the market is opened, it is worth the mass production. After the mass production costs are reduced, the larger market can be opened. How to enter this virtuous circle is the biggest challenge of OLED lighting.
The special lighting market is the first point of OLED power generation. At the current cost price, it is not easy for OLED to directly enter the general lighting market. But OLED has its unique advantages, the first to enter the special lighting market. For example, the light emitted by OLEDs has no ultraviolet light, and there is very little infrared light. Even the proportion of blue light is very small. This kind of light can really protect the eyes. In the current China, most children need to wear glasses before entering the youth. If you can use OLED as a reading light, it should help to improve the above situation. The light quality of OLED is also very suitable for the protection of ancient cultural relics. OLED lighting should be the best option in museums that are widely understood in China. In addition, in the high-end lighting market, OLED is a good surface light source with light quality, and its light and thin shape can form a unique artistic finished product, which can not achieve the effect that other lamps can't. Foreign big companies such as Philips and Osram have shown this aspect. We believe that the development of new markets is gradual. Starting from special markets and entering the high-end lighting market, we can enter the above-mentioned virtuous circle and become popular in the general lighting market.
The potential of the Chinese market is expected to give greater strength to support the development of OLED lighting in China with unique advantages. Technically, our company is currently leading. In the market, whether it is the recent special lighting market or the mid-term high-end lighting market, China is far larger than any other country. Because OLED is a new type of luminaire, it is most suitable for the new construction market after promotion, and more than half of the world's new buildings are in China. In terms of policy, China has faced the dual constraints of resources and the environment, affecting sustainable development in the future. China has become the largest country in power consumption. While actively exploring renewable energy, energy conservation and emission reduction have become the most direct and effective way to reduce energy consumption. In view of the importance of the lighting industry to energy consumption, since 1996, the government has subsidized various energy-saving lighting. It is believed that with the gradual and in-depth understanding of OLED lighting, the government will also increase support for OLED lighting. At the same time, the country is actively promoting economic transformation, and OLED lighting is a truly innovative new industry, and is expected to establish a world-leading position. Our company can have today's results, and government support is indispensable. I hope to continue to receive stronger government support in the future.
Nanjing Dijon Organic Optoelectronics is currently the only company focusing on OLED lighting in China. The linear production line that has just entered the first production is not only the first professional lighting production line in China, but also the most advanced production line in the world. We will continue to develop our technology, production and market development with the development of the world's leading OLED lighting industry, but we know that the power of a small company alone cannot achieve this goal. Therefore, we will promote this industry with the business development model of joining in the future. Those who are interested in participating in OLED lighting are welcome to become our allies. We are also willing to share our experience in technology, production and market development with our allies. We believe that this model will enable OLED lighting to have explosive growth and make a greater contribution to energy conservation and environmental protection.
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