The reporter recently learned that in order to better serve Chinese consumers and further enhance the user experience, Michelin has made new revisions and upgrades to its Chinese official website, and it officially went live on March 31, 2012. This is a renewed upgrade of the Michelin China website following the 2009 revision. Through extensive research and collection of user feedback, the newly revised website has been greatly optimized in terms of functionality, convenience, and aesthetics, and is more in line with Chinese consumers' browsing and usage habits.
Mr. Xia Yifu, President of Michelin (China) Investment Co., Ltd., said: "As the global tire technology leader, Michelin has always been committed to continuous innovation to meet the growing and diversified needs of Chinese consumers. We have taken note of China's consumption in recent years. There is a rapid increase in demand for using the Internet to find and share tire information.The revised version of Michelin Chinese official website is just another innovation that we started from the needs of users.We hope that this revision will provide more for Chinese consumers. Convenient and caring service."
The new Michelin Chinese official website has visually followed the style of Michelin's official website, showing a more modern and stylish atmosphere. In terms of functions, the new website has also added some new functions while optimizing the original functions, and according to the browsing and searching habits of Chinese consumers, it has many aspects such as webpage design, function module location, query steps, and social media sharing functions. Made a substantial improvement.
The revision focuses on perfecting the service modules such as queries and consultations that users use most frequently. A personalized toolbar is added on the left side of the web page to help users summarize important information such as browsed products and tire shops, which greatly improves the effectiveness and convenience of users using the website.
The new website has also improved many details concerning the user experience. For example, the most commonly used “find tires that fit your car†and “find the tire shop around you†have been placed in a more prominent position, simplifying the search process. Provides more ways to find car brands and models, so that users can find tires that suit their car faster and more conveniently as well as the nearest distribution outlets. In addition, this revision also strengthens the search function within the station. Users can enter keywords directly in the page header to find all relevant content of the entire site.
In keeping with today’s growing socialization trend, the new website introduces many elements of sharing and interaction. For example, in order to let consumers better understand the characteristics of each Michelin product, a new user experience sharing function was added to the product details page, and customers who purchased the product can exchange their experience in using it. The website also added information sharing tools for the social sections of seven major websites such as Sina and Tencent. Users can quickly share any page on the website with their friends.
With the maturity of the Chinese auto market, Michelin will continue to innovate to meet the needs of Chinese consumers. The new Michelin China official website will work with Michelin quality products and services to better serve Chinese consumers.
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