At the beginning of 2012, the auto market continued its downturn in 2011, sales of passenger cars dropped drastically, and the commercial vehicle market also faced a grim situation. Under this background, auto companies strived to break through by various measures. Foton's commercial models, Ao Ling and Ouma, achieved sales in March and broke ten thousand, giving Foton a good start. Zhao Jingguang, deputy secretary of the Foton Motor Party Committee, said that the biggest problem facing Foton this year is the transformation and upgrading of its business. Based on the stabilization of its existing business, it will break through the passenger vehicle strategy.
Petrol engine plant EIA launch will use commercial vehicle platform to expand passenger car business
At the end of 2011, Foton Motors announced its 2020 strategy, announcing that it will use its ten-year history to build global brands and build world-class auto companies. In order to achieve this strategic goal, Foton Motor proposed to promote the coordinated development of commercial vehicles and passenger vehicles. Zhao Jingguang also stated that “the era of blowout of commercial vehicles in China has basically ended, and the domestic commercial vehicle market will maintain a steady growth. However, the demand for passenger cars in the domestic market is large, and it is necessary to be a global company, not a single business.†Foton Motor will use the commercial vehicle platform to expand the passenger vehicle business with a brand new model. In 2015, the realization of passenger vehicles will become part of the company’s profitability.
For the first time, Foton Motor’s leaders disclosed to the media that the environmental assessment of Foton’s homemade gasoline engine plant has been launched and will provide supporting services for the passenger vehicle strategy. It is understood that Foton has already formed a Euro 3 to Euro 6 power system that meets the emission requirements of the global target countries. Foton's gasoline engine includes 2.0 TGDI, 1.5 TGDI, and 2.5 TGDI, a total of three displacements.
In the 2020 strategy released by Foton, there is a set of figures. By 2020, the sales volume of Foton Motor will reach 4 million, of which the sales target for passenger cars will be 1.5 million. However, Foton did not disclose the development plan for passenger cars this year.
At Foton Motor's "2020 Planning" meeting, Futian general manager Wang Jinyu emphasized that Foton will enter the passenger car market in 2014 and that it will first launch a mid-to-high-class car. However, Zhao Jingguang denied this. He said: "Individuals have personal practices."
Zhao Jingguang: Futian is the largest company in the production and sales of new energy vehicles in China
Foton Motor’s leaders stated that new energy vehicles are undoubtedly the company’s future strategy. With a total investment of 5 billion yuan, Futian New Energy Factory has already formed an annual production capacity of 5,000 sets of alternative energy and new energy buses and 400,000 sets of highly energy-efficient engines. It is currently the largest and most comprehensive new energy vehicle design and manufacturing base in China. . Fukuda's annual growth rate of new energy vehicles is no less than 50%, and they are all above 70%, of which 70% are pure electric vehicles.
Futian New Energy Automobile was the first to achieve industrialization in the country. So far, it has put more than 5,000 vehicles on the market, of which Beijing has more than 2,000 vehicles, helping Beijing to be the first city in China to achieve the goal of achieving the “Ten Thousand Citiesâ€. Nearly 20 cities and regions such as Jinan, Hangzhou, Guangzhou, Dalian, Zhongshan, and Taiwan have already purchased bulk Foton new energy vehicles. In the United States, Britain and other countries have entered the test operation, with the prospect of the international market.
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