After a sharp increase of 79.7% year-on-year in 2009, the micro-customer market in China increased by 25.5% year-on-year in 2010, but it is still relatively impressive compared with the growth rate of less than 6% in 2008.
Four major groups accounted for 3.4% decrease, Chery and Haima increased 2.8%
In 2010, the sales volume of micro-customers reached 2,425,500. Among them, the sales of subsidiaries of the four major corporations (Shangqi, Dongfeng, FAW and Chang'an) totaled 2,271,400 units, accounting for 93.7% of the total sales, which was a 3.4% decrease from the 2009 share (97.1%).
The most prominent micro-entrepreneurs outside the four major group companies are Chery and Haima. Both of them recorded sales of more than 50,000 micro-vehicles in 2010, and their growth rates were all above 150%. The combined share of the two in the micro-bus market increased from 2.0% in 2009 to 4.8% in 2010, but it is still small compared to the companies under the Big Four.
SAIC-GM-Wuling sells more than one million in annual sales, Hafei sales decline
SAIC-GM-Wuling ranked first in the market with 1,507,800 micro-customer sales in 2010, but its market share decreased by 3.8% to 43.6% from 47.5% in 2009.
Changan Automobile's micro-customer sales in 2010 increased by 32.1% year-on-year to 722,900 units, while its market share increased by 1.5% to 29.8%. Its sales gap with SAIC-GM-Wuling has been reduced from approximately 370,000 units in 2009 to approximately 330,000 units. Changan’s monthly sales have also surpassed SAIC-GM-Wuling. In November 2010, Changan Automobile's micro-passenger sales reached 75,500 vehicles, while SAIC-GM-Wuling sold 71,800 vehicles this month.
The share of Hafei and Changhe, two newly acquired companies of Chang'an Group, declined in the micro-customer market, among which Hafei was more significant. Hafei's mini-vehicle sales in 2010 decreased by 15.9% to 213,100 units, and its market share also decreased by 2.7% to 5.5%. Changhe's sales growth of micro-customers in 2010 was also lower than the industry average, only 18.4%, and its market share was also reduced by about 0.2%.
Among the subsidiaries of the four major groups, in addition to Changan Automobile, Dongfeng Xiaokang and FAW Jilin also recorded growth in sales of micro-customers in 2010 that exceeded the industry average. Dongfeng Xiaokang micro-customer sales increased by 45.4% year-on-year to 226,200 vehicles. Jiabao's sales of FAW Jilin increased 49.4% year-on-year to 70,100 units.
Although Gio's micro-customer sales volume doubled in 2010, it still only reached 31,400 units, which is smaller.
Shulin South East Motors, which had suspended production of its micro-car products, was launched in November 2010. It sold a total of 4028 vehicles in November and December 2010.
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