The brand is the symbol of the company and the guarantee of quality. The brand value has become an intangible asset to enhance the competitiveness of the company. Recently, the World Brand Laboratory released the 2010 (Seventh) "China's 500 Most Valuable Brand Rankings" in Beijing. The " Yuchai " brand won the 2010 "China's 500 Most Valuable Brands" with a brand value of 8.009 billion yuan. “The overall ranking ranked No. 109 and ranked No. 1 among the selected Guangxi brands.
Yuchai Group is committed to building national brands and constantly innovating brand building. With good brand support, Yuchai Group has developed into China’s largest internal combustion engine production base and China’s largest production base for small and medium-sized construction machinery. The product manufacturing base has expanded from Guangxi to Guangdong, Zhejiang, Fujian, Sichuan, Hubei, and Shandong. In Anhui, Hainan, Jiangsu and other provinces, the business has been extended to Asia, Europe, the United States, Africa, and Oceania. The products are exported to more than 50 countries and regions including Southeast Asia, the Middle East, Latin America, Eastern Europe, and Africa. Twelve major series of diesel and gas engines, construction machinery, special vehicles and so on.
Actively improve the living environment of human beings, and strive to achieve a win-win situation between the enterprise and society. Yuchai Group has established a good brand image in the industry and society. The emission control technology of Yuchai's engines has always been leading in China. Yuchai's series of low-emission diesel engines with independent intellectual property rights were successfully developed 3-5 years earlier than the implementation of national emission standards regulations. China's first emissions have reached the level of 4 countries. The 5 diesel engine was born in Yuchai. Yuchai's full range of engine product emissions have all reached the national 3 standard, and some have reached the national 4, 5 standard. During the Beijing Olympics, Beijing Automobile was the first to equip the 4 national engine standard, and 70% of diesel engines came from Yuchai. Since 1994, the sales of multi-cylinder diesel engines have increased seven-fold, while the total particulate emissions of products have barely increased. Yuchai Group also actively participates in various kinds of public welfare activities that send warmth and love, so that the whole society can share the business results of the company. So far, Yuchai has invested more than 600 million yuan to subsidize education, health, environmental protection, charity, culture and sports. In the process of actively promoting China's energy conservation and reduction projects and achieving a win-win situation between the company and society, the brand value and brand influence of Yuchai have been fully reflected.
World Brand Laboratories obtains a strong database of market and consumer data through market research, market data analysis, consumer psychology research, and consumer behavior research. It provides brand loyalty, reputation, and brand preference and consumption in brand value assessment. The subjective indicators such as psychology conduct effective data analysis, market research, professional mathematical analysis, and get accurate quantified parameters, and calculate the current value of the corporate brand, product brand, or service brand through risk analysis of the market and industry competitive environment.
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