After experiencing the promotion period of 2008-2012, LED lighting has entered a relatively mature period after the 2012-2015 outbreak period. Although the price has fallen slightly, there is limited room for reduction. In 2016, many large companies (domestic first-line and international first-line) were balanced between brands and prices, and many small and medium-sized enterprises have reached the point where prices have been broken. At present, there is little possibility for a comprehensive giant like Philips, Osram and GE to appear in the industry. Under the current situation of diversified and flat channels, after weighing the pressures of market, technology, capital and talents, most of the domestic lighting Manufacturers are farming in the market segments that they are good at, and many companies that are pulling too long on the front line are caught in a quagmire. Through precise positioning, companies find their own position in the industry chain, and expand financing channels to provide protection for channel diversification and later operations. Defining your own position in the industry chain Nowadays, many enterprise problems are not caused by doing less, but by doing something that should not be done. Operating a business is controlling risk, the first is cash flow, and the second is profit. During the crazy period of LED, many entrepreneurs were stunned, and companies flocked to expand production capacity, expand categories, and sprint channels. However, under the changing circumstances, the market was slightly abrupt, and the allocation of resources could not keep up, and the enterprises collapsed. Therefore, all small and medium-sized enterprises must take the slant of the sword, focus on the professional segmentation field, and clearly define their position in the entire industry chain and strengthen cooperation between the industries. Activate capital and expand financing channels. The LED market is growing rapidly, and the number of enterprises has increased from more than 10,000 to more than 25,000. Due to the tight capital, listing has become a topic of concern for enterprises. Large to small and medium-sized boards, GEM, small to new three boards, new four boards, etc. have become the company's keen choice. Listing is a long and arduous road. With the rise of capital operation, it is now a feasible way for companies to go public through the listing of listed companies. Expand integration and diversify channels. Under the trend of flat and diversified channels, traditional distributors relying solely on a single wholesale or retail channel are difficult to survive, which forces manufacturers to diversify their business segments. Manufacturers can expand e-commerce channels, designer channels, real estate channels, hardware channels, etc., to achieve open source business. Embrace the Internet, online and offline. Traditional and emerging channels have their own lengths. For online, how to attract passengers and gather popularity has become a problem that traditional channels must face. For offline, how to overcome the shortcomings of low product experience is also a roadblock for the development of this new channel. Under the Internet era, many companies are actively exploring ways to maximize the synergy between traditional and emerging channels.
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