In July this year, in the traditional off-season of the mainland auto market, domestic automobile sales increased by 63.57% year-on-year, and continued to maintain a high-speed growth trend.
Just after August, the good news came again and the renewal of the car's trade plan for more than three months began to spread across the country. The plan aims to promote the continued high growth of the auto market through direct government subsidies for the emission problem of “elderly†vehicles.
In the process of car trade- in, mini-cars and A0-class vehicles undoubtedly occupied the largest share. Although there have been reports that 1.6L or less displacement cars cannot enjoy the government’s subsidies for “renewal of oldâ€, but according to recent implementation details, In many cities, for small-displacement cars, “one side of the net†is adopted, and 1.6 liters of displacement and below can be used to reduce the purchase tax by half and the “new trade†policy, which will undoubtedly cause a redemption. Displacement car boom.
In the previous car-to-country activities, some automobile manufacturers based on minibuses tasted the sweetness. Hafei Automobile was taken as an example. This brand, which has worked hard for many years in the microcar industry, has entered the country with its full range of micro-car products. The scope of subsidy for cars to the countryside, coupled with its well-established second- and third-tier sales network and the first-initiated "Hafei Automobile Sunflower Service," has enabled Hafei Motors to win the initiative.
In the ensuing trade-for-trade initiative, Hafei Motors is still able to quickly grasp the market and continue to lead it?
For micro-vehicle users, this part of the consumer loyalty is relatively high, word of mouth factors occupy an important position in this consumer group, although the micro-vehicle is now more popular in the design, but a model with excellent quality is still Market focus. Hafei Motors has only 2 million vehicles for micro vehicles, coupled with excellent product quality and good reputation in service, and it has a broad mass base. Therefore, it still has advantages in the trade-in activities of cars, but it seems that Hafei The car has not slowed down because of this, and when the auto market is about to enter the traditional sales season, it will launch "Buy Six Major Sacrifices and wait for you to take" and "Three years of car ownership to bear the burden of Hafei Motors". The preferential activities will reduce the burden on consumers in the use of automobiles, further highlighting Hafei’s “cost-effective†brand image among consumers and strengthening its advantages in key areas.
It can be expected that the start of the national “renewal of old†program will bring new opportunities for the development of small-displacement cars and mini-vehicles, and companies with solid foundations like Hafei Automobile will continue to follow this policy. With the development and expansion, while welcoming the rapid growth of sales, the company itself has also been continuously improved, so as to design and manufacture more excellent products. This kind of virtuous circle is also what we are happy to see.
View related topics: "new trade-in" stimulates the development of commercial vehicle market
Zhongfang Valve Xichuan Manufacturing Co., Ltd. , http://www.twt-zj.com