The merger, reorganization, grouping and internationalization of the auto parts industry have become the overall trend of the automotive industry. Experts such as Wang Zude, a researcher at the China Automotive Technology and Research Center, believe that on the one hand, China's auto parts industry is in a disadvantaged position in participating in international competition due to weak technical links such as low overall technology content, lack of research and development capabilities, and small company scale. On the other hand, with the increase in the purchasing power of MNCs in China and the inevitable demand for the localization rate of their products, China's parts and components industry is also facing new opportunities and is expected to become a world-famous industry in the automotive industry.
Foreign giants accelerate the layout of components
Wang Zude, a researcher at the China Automotive Technology and Research Center, pointed out that the world auto industry is developing toward a monopoly of “strong and strong alliances†and market competition has intensified. At present, the world's top six vehicle manufacturers account for 64% of the world's total production. The top 16 parts and components companies also account for about 40% of sales in the world market.
At present, China’s car ownership has reached 34 million, and industry experts expect it to climb even more in the next five years, totaling more than 60 million vehicles. The huge market potential has attracted the rapid transfer of international capital to the Chinese market. Seventy percent of the top 100 auto parts suppliers in the world have already started business in China. There are more than 1,200 foreign-invested companies that manufacture auto parts in China. Among them, only Germany Bosch has invested in 20 factories in China, with 10 representative offices, 5 trading companies, and 345 maintenance chain stations.
Dr. Rudolf Colm, a director of the German Bosch Group and head of Asia Pacific operations, recently said in an interview that as the world's largest supplier of automotive parts, the Bosch Group will increase 6.2 in China from 2006 to 2008. The billion euro investment is equivalent to the sum of the previous group's investment in China.
The industry analysts believe that Bosch’s rapid investment in China in the light of the rigorous style of the Germans is clearly in order to compete with competitors for the Chinese market. Delphi, Denso, Sumitomo, U.S. Dana, French Valeo, Japan Fujitsu Electronics and other multinational giants in recent years, investment in China, expansion is also quite eye-catching. The accelerated expansion of these foreign-invested parts and components enterprises in China has presented distinctive features.
Bring opportunities to the development of Chinese companies
The continuous decline in vehicle prices and the increase in the prices of raw materials such as steel products have prompted the enormous cost pressures faced by the automotive industry to pass along the supply chain to upstream auto parts companies. The competition focus of the auto parts industry will mainly focus on cost advantages and technical advantages. According to industry experts' analysis, to reduce the production costs of parts and components, multinational companies must intensify their procurement and production in China. This shift also brings room for development for Chinese companies.
President Peng Deyuan of Bosch (China) Investment Co., Ltd. recently admitted in an interview that the most urgent task at present is how to reduce costs and improve the product's cost-effectiveness. For this reason, Bosch actively establishes local procurement channels and gradually shifts its procurement focus to the Chinese market. According to reports, the Bosch Group plans to purchase 18% of the Chinese market this year, and by 2013, more than 80% of raw materials will come from Chinese domestic suppliers. Peng Deyuan said that China is expected to become the largest procurement base and production base of the Bosch Group. The Group will also establish channels to sell auto parts products from China to Europe and the United States.
On the other hand, the Measures for the Administration of the Import of Auto Parts that Constitute the Characteristics of Complete Vehicles, which China implemented in October 2005, also objectively promote the localization rate of the auto parts industry. The "Measures" stipulates that the same tariffs as for the whole vehicle will be imposed on parts that are equal to or more than 60% of the total vehicle value. Therefore, when a multinational company puts into production a new type of car, it brings key components such as engines, transmissions, and axles to domestic production, or it joins up with domestic auto parts companies to cultivate its own parts and components support system in China. This has also become an inevitable trend. .
Wang Zude believes that the localization of multinational companies and the localization of products will inevitably bring new opportunities for cooperation and development to domestic enterprises. With the direction of international procurement concentrated in mainland China, China's auto parts industry will also be gradually incorporated into the global auto parts procurement system.
The basic need to seize the opportunity to "build a healthy body"
The new trend of international capital in China's parts and components industry has brought development space to domestic parts and components companies. At the same time, there is still a big gap between domestic auto parts companies and international companies in R&D technology. Experts suggest that domestic parts and components companies should jointly collaborate and identify market space to enhance their competitiveness.
First, increase support for component R&D. At present, foreign large parts suppliers have their own development capabilities. Research and development costs generally account for 5% to 7% of sales revenue, while domestic companies mostly lack product development capabilities. Research and development expenses generally only account for 1% to 2% of sales revenue. Lack of independent research and development capabilities has led to the lack of market discourse rights for domestic parts and components companies, and is vulnerable to vehicle companies.
Second, strengthen joint development at home and abroad to support the production of high-end products. Compared with Europe and the United States, the labor cost in China is only about 20% of that in Europe and the United States. China's mid- and low-end product exports have significant cost advantages. However, in the future, the competition in the parts and components industry is only insufficient for low prices. Parts with high-tech content are mostly controlled by foreign parties or wholly owned by foreign companies, which is detrimental to the development of the company. Experts suggest that domestic authorities should provide guidance and services for companies to introduce foreign technical standards and various related regulations. At the same time, encourage domestic and foreign joint development, or invite foreign technology research institutions to help develop and introduce technology.
Third, excavate the advantages of small businesses, specialization, and spirituality, and encourage domestic parts and components companies to cooperate and cooperate. At present, we have 5,000 parts and components companies with sales revenues of more than 5 million yuan, together with village-run and small non-state-owned enterprises, with a total of more than 8,000. Although the alliance between small enterprises lacks competitive advantages in the brand, it can be produced in a joint and collaborative manner. The precise division of labor and cooperation among several small companies can effectively achieve maximum efficiency and minimize costs.
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