In the year of deep adjustment of the auto market, sales of 110,000 vehicles have been achieved, and South East Motor’s impressive performance in 2012 was bright, but what caught the attention of reporters was its plan for this year. Zhong Wei, deputy director of the Southeast Automotive Industry Department Zhong Wei revealed that although the auto market as a whole will continue to grow slightly this year, but Southeast Motor has confidence to continue to rise against the market, a few days ago the company has set an annual output of more than 150,000 sales target.
Frankly speaking, Southeast Motors does not belong to the first-line strong brands. Over the years, the development of ups and downs, the disorderly ownership relationship, and the complicated distribution channels have caused problems. This situation continued until more than four years ago. Until the launch of its first self-owned sedan V3, Southeast Motor gradually came out of the puzzle and found the right direction for corporate development. It was “doing autonomyâ€.
Although the current consumer awareness of the Southeast brand is still far from sufficient, but in recent years, the development of Southeast Motor has entered a phase of sound development, and its V series models with unique personality, in the automotive market has a number of Fans. This is why the Japanese car suffered an unprecedented cold wave last year. After the Mitsubishi brand's sales dropped by 30%, Southeast Motors could still go beyond the industry's average speed.
"Independent efforts, a win-win situation in the dual-brand strategic cooperation." Zhong Wei introduced that in the total sales of 110,000 vehicles of Southeast China Auto, its own brand accounted for 78% of the total. This year, South East Motor’s sales target is to exceed 150,000 vehicles, of which the autonomous part is still the main force, which will account for about 120,000 cars, which is 80%.
After analyzing the sales data, the reporter found that the good harvest of Southeast Auto's own brands mainly came from a new car that was called a seat. V3 Ling Yue opened a new era of V-series models, and competed in the APRC and CRC venues. With high-quality and ultra-low fuel consumption, it won the reputation of “King of cost-effectivenessâ€; V5 Lingzhi, the annual heavyweight model, went public after being listed in October last year. More than two months of sales have broken 20,000; the first hatchback V6 Lingshi, by virtue of hatchback style, wide-view panoramic skylights and one-piece tail sports fans, after the debut of the Guangzhou Motor Show attracted attention. At this point, the southeastern brand V series important strategic models have initially completed the system construction. Speaking at a high-level level among many senior companies including Zuo Zisheng, general manager of Southeast Automotive, “At present, Southeast Automotive products can meet the needs of various consumers in different market segments.â€
According to reports, this year South East Motor will continue to introduce more new models to boost sales. V3 Ling Yue will be fully revised; V5 Lingzhi 1.5T models will be launched in September, the power performance than the same engine with nearly 40% increase; V6 Ling Shi is expected to be listed in April; commercial models, Delica will continue product upgrade strategy; Micro-phone Xiwang will also comprehensively change the funds. In the future, Southeast Automotive will also launch V7, V8, DX3, DX5 and other models to further build a full-line brand matrix.
While making its own efforts, Mitsubishi also accelerated its speed. It is reported that 2013 Wings of Mitsubishi's Mitsubishi brand will be launched in March this year; Wings · Elegant Edition will be followed by listing; In addition, Wings of God 1.6L models will also meet with consumers in the second half.
"In the future, the South East car dual-brand models will be expanded to more than 20 models." Zuo Zisheng said that behind the increasingly rich product line is the continuous improvement of South East Automotive brand power and value, I believe that with the independent development force, the future of the Southeast will be more cars The smoother it is, it has its own core competitiveness.
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