On August 18, 2014, Zero Kilometer Petrochemical Co., Ltd. held the "Ten Years Marketing Forum" theme conference in Jinan. Outside the forum, parked luxury cars such as Ferrari, Maserati, Land Rover, and Mercedes-Benz. Under the witness of the national agents, the zero-kilometer mobile maintenance vehicle added domestic zero-kilometer lubricants to these top luxury cars. The behind-the-scenes planner of the zero-kilometer lubricant for high-end brand models is Lu Tao, chairman of the Zero Kilometer Petrochemical Company.
Zero Kilometer Petrochemical Co., Ltd. Chairman Lu Tao
Obsessed racing boss
Being able to interview Lu Tao is an exciting thing for car media people, not because he is the chairman of the company, but because he has a special hobby - loves racing. From the reporter’s point of view, Lu Tao is a person who understands both politics and economy, loves racing, tea, humor, and success. Not only does he like to watch racing games, but he himself participates in competitions such as the National Auto Racing Championship, the World Autosports Series, etc. Whenever an event comes, he will use a special car to pull his baby car armed to the teeth.
Zero kilometer "Oil Wall", which covers almost all of the Zero Kilometer's products
Regarding the fate with the car, Lu Tao told reporters: “I like cars very much. The introduction of CCTV-5 live broadcasts on F1 cars was a decade ago. There are very few people who will watch F1 cars and fewer people can read them. I was obsessed with that time, and I knew all about F1 racing from the team to the rules of the game, to the technician team, the maintenance team, and even the more subtle car content. Of course, in addition to F1, I was also very obsessed with the Dakar Rally. Because it seems to me that the Dakar Rally is a extreme challenge for people and it is also a manifestation of courage because it requires continuous driving, and each time the route does not overlap, each time is a A new challenge, I especially like this state." From Lu Tao's words, the reporter saw his passion for racing and he felt that he was a car full of passion and courage.
Modern oil filling production line
With the rapid increase of China’s auto industry, various types of auto races in China have been surging in recent years. Among them, lubricating oil that protects and gives full play to the performance of automotive engines is one of the technical guarantees that cannot be ignored. The pros and cons of lubricants are increasingly being improved. The professional team pays attention to it, and it also proves that the performance of lubricants under the extreme test of the auto race has become a topic discussed by the majority of riders. As a result, Lu Tao was not only interested in the car but also interested in sponsoring the event.
We know that the F1 racing car has the highest advertising revenue in the auto race. The implanted advertisements include lubricants and cigarettes. "I think that the sponsors of the competition, the lubricant company is still the most tasteful, so that it can not only advertise its brand, but also verified the performance of its lubricant products." Lu Tao told reporters.
Dare to accept destructive testing
In early 2011, as a rising star of domestic lubricants, zero kilometers of lubricants made a staggering move. In addition to sponsoring WDS World Auto Drift Tournament and other events, they signed the cooperation agreement with the National Super Truck Contest Organizing Committee for the first time, becoming the sole designated lubrication of the competition. Oil, at the same time, zero kilometers of lubricants also set up a championship team, with the super truck driver "field mad." “This is a milestone in the history of the development of zero-kilometer lubricants.†When it comes to this matter, Lu Tao looks very proud.
Santa Rosa Repair and Maintenance Center
The nationwide professional competition like the National Super Truck Cross Country Race is not only a test for the driver's technology, but also a limit to the engine's performance. As the hub of the entire vehicle, the engine plays a vital role. How to reduce the friction between engine parts, enhance the thermal conductivity of oil, reduce the heat generated by the engine friction, and at the same time deal with the engine's strong shear on the oil at high speed and reduce the production of sludge deposits, these are the vehicle's lubricant Made very demanding requirements. In addition, a wonderful game in addition to the engine can provide enough power output, the adjustment of the vehicle also plays a vital role, and the premise of the vehicle tuning is a high-quality lubricant to ensure the operation of the components Normal, so the choice of lubricants is crucial.
In order to ensure the smooth progress of the competition, Zero Kilometer Lubricants and in-depth cooperation with international additive manufacturers have carried out detailed research and improvement of oil products, conducted dozens of bench trials, and after several adjustments and improvements, developed suitable for China. The “Iron Man†diesel engine oil series of racing characteristics and race conditions is specially designed to meet the high performance racing engine under extreme performance and harsh conditions. It can maximize the power output of the engine under extreme driving conditions and has excellent performance. The cleaning performance reduces soot, reduces the accumulation of wear and deposits, and forms a thin protective film on the metal surface, effectively improving the flexibility of the metal surface, significantly reducing maintenance costs, effectively saving energy, and extending service life.
In Lu Tao’s opinion, the influence of the Super Truck Off-road Competition to zero kilometers of lubricants is beyond doubt. With the impact of the competition, Zero Kilometer will not only enhance the brand image, but also increase product sales. Of course, the contest also brought more passion and motivation to the zero kilometers, and it also made Zero Kilometer feel more pressure and sense of mission. The cruel match was broadcast live by CCTV and received direct attention from tens of millions of people across the country. The product quality must not have the slightest problem.
45 Screw Extruder ,Twin Screw Small Extruder,30 Screw Extruder,35 Screw Extruder,25 Screw Extruder
Dongguan Zhenggong Electromechanical Equipment Technology Co., Ltd , https://www.mixer-cn.com