In the first half of this year, a success story of the overseas commercial vehicle market frequently came from domestic related companies: On July 22, 1100 bus buses delivered by Ankai to Algeria were officially shipped; on July 21, local time, Venezuela, Yutong buses. Chairman Tang Yuxiang and Venezuela’s Minister of Communications Haman Trudi signed a memorandum of cooperation on 1,500 buses, accessories, tools, maintenance and smart bus operation management systems; on July 30th, Zhongtong and Saudi Arabia signed the current China's largest school bus export order 2186 school buses have been shipped in Qingdao port.
Bus exports are thriving and truck exports have performed well. Jianghuai Automobile (Hong Kong) Co., Ltd. and the Ministry of Land and Transport of Venezuela signed a procurement contract with a total value of approximately 274 million U.S. dollars and 5,239 heavy trucks. It is the largest domestic export order for heavy trucks in recent years. Under the situation that the domestic commercial vehicle market is not booming, the success of overseas markets is frequent and it brings vitality to China's commercial vehicle market.
Expand the scope of exports to enter the developed markets of the past <br> <br> mainly for passenger car exports of developing countries in Africa, Southeast Asia and South America, and now, South Korea, Singapore has become the coach of China's export market. In 2012, the 25 medium-sized buses of Shenlong Bus entered the Korean market. The Xiamen Gold Passenger Car also has a certain share in the Singapore market. The Ankai City Touring Car has been successfully sold to London, the United Kingdom, and Las Vegas, San Francisco, Washington and other cities. In July of this year, Yaxing's 12-meter pure electric passenger car was exported to the United States, and more and more passenger cars were exported to the developed countries.
Let's look at China's truck exports. In 2012, 800 heavy-duty VI heavy-duty trucks produced by China National Heavy Duty Truck exported to Brazil. This is the first batch production of Euro VI heavy-duty trucks in China. It is also the first batch of heavy-duty trucks that have been batch-exported to Euro V emission levels; FAW Jiefang Truck Export covers Southeast Asia, the Middle East, 62 countries and regions in South America, Africa, and Eastern Europe; last year, Shaanxi tractor tractors exported to Australia, and Chinese heavy trucks successfully entered the Australian market. This shows that China's commercial vehicle exports have begun to advance into the markets of developed countries in Europe and America, on the basis of stabilizing existing traditional overseas markets.
Export mode transition from selling products to selling solutions <br> <br> simply selling products overseas markets is the main way the initial stages of adoption in China's commercial vehicle business trend, with increased competition in export markets, "affordable" can not It fully embodies the competitive advantages of manufacturing in China. Users are not only satisfied with obtaining products in terms of demand, providing solutions to provide new ideas for further expansion of overseas markets.
According to Yu Chunyin, deputy general manager of Zhongtong, the 2,186 school buses exported to Saudi Arabia help the local education department formulate school bus standards that meet the geographical and cultural characteristics of the country, and provide a comprehensive operating plan, which ultimately enables Saudi school bus operators. Purchased the school bus. On July 14, the Beijing Municipal Transportation Commission, Foton Motors and the Nairobi Government of Kenya held a signing ceremony for the strategic cooperation of the public transportation improvement project in Nairobi. According to the agreement, Foton Motor will provide a series of solutions for the city of Nairobi, including the integration of green public transport, urban governance, and environmental governance. Fukuda's transformation from product output to providing comprehensive solutions is more conducive to consolidating and expanding the market, which has helped Fukuda to expand its African market.
This shift in heavy truck companies is also more obvious. In 2013, Hualing Xingma added overseas technology departments and overseas service departments to overseas markets, and dispatched personnel to provide technical services to the local market, which provided a guarantee for further consolidation of overseas markets.
Strategic adjustment of export products overseas factories and commercial enterprises combined <br> <br> layout overseas markets about a decade ago, when commercial enterprises from small service aspects to build brand and enhance. Due to the long distance, many companies do not establish a perfect after-sales service network in the target market. With the continuous transformation and upgrading of commercial vehicle companies, many companies have significantly improved their R&D capabilities and manufacturing processes. Their understanding of overseas markets has also begun to change, and the market has become more rigorous. Various companies have developed their own overseas market strategies and have paid more attention to building brands and improving service levels.
Yu Chunyin summed up Zhongtong’s overseas market strategy as a transition from “hunter-type†to “farmer-typeâ€, focused on cultivating market segments, gradually developed large customers, and targetedly created products that meet local operational needs. While consolidating existing customers, we constantly explore potential customers and markets. At the same time that it was getting a big order for the Saudi school bus, Zhongtong did not give up the deep digging of the Saudi bus market. According to Chun Yinyin, Saudi Arabia plans to develop public transportation in the next step, and buses will become the main demand for the local bus market. Therefore, Zhongtong also needs to study the local bus market in depth and strive to achieve something.
Focus on the development of after-sales service network is also an important measure for commercial vehicle companies to stabilize overseas markets. It is understood that as of the end of 2013, Sinotruk has developed more than 160 first-tier dealers in the international market, established more than 400 service outlets, and more than 300 accessories outlets, initially forming an international marketing network with a wide coverage and timely response. Service Network.
At the same time, China's commercial vehicle companies have set up factories overseas, and the mode of expanding overseas markets is also changing. From a single vehicle sales, to the establishment of a combination of production and export products in the target market. This time, Yutong signed a large order with Venezuela, which also included a joint venture to build a factory. Its purpose is to deepen the South American market and further expand its market share in Venezuela. (This version of the picture was provided by the company.) Zhongtong sent the school bus to Saudi Arabia for loading.
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