In the past year, the lighting companies have accompanied the painful and happy rhythm, and achieved a contrarian growth in the depressed home industry. The lighting retail terminal has made a great contribution to this, including the lighting retail terminal represented by Shilihe Lighting City. The best results in the store. More than halfway through 2014, in the face of the changing market environment and the change of consumption concept, the retail terminal of lighting can drive the sales performance of the company to achieve contrarian growth. The author will lead you to take the Shilihe Lighting City as a model from the market environment. The trend of consumption upgrade, channel change, and service concept change is analyzed and discussed.
Enriching and perfecting the Shilihe Lighting City, which has been in the forefront of the industry for more than a decade, is like a bazaar. I believe that consumers who bought lighting in that era must be impressed. As the first professional lighting market in Beijing, it will be lighting. The history of the city was left in the memories of that era. Today, fourteen years later, large and small lighting stores opened and closed, and Shilihe Lighting City still stands at the forefront of the industry and has become the helm of the industry.
Satisfying the status quo, stopping is a common problem for many operators. Shilihe Lighting City has been constantly enriching its feathers in these fourteen years, enriching its own strength, once a year, small upgrades, two years of great progress. The five-year strategic adjustment is always following the changes in the market and consumption, upgrading from hardware, management, and service, and constantly adjusting its direction. Like an aircraft carrier sailing on the sea, constantly adjusting the course to the other side. Today, Shilihe Lighting City has a business area of ​​more than 100,000 square meters and complete supporting facilities. It has more than 500 flagship stores and tens of thousands of lighting products to choose from. It covers two buildings, Block A and Home Lighting Plaza, and lamp MALL. The boutique, the engineering light building, the brand's total generation and wholesale area, the stage lighting area, five product areas, more than ten years of rich and perfect achievements of today's Beijing lighting aircraft carrier.
The battle of channels, ahead of development and win the first opportunity in 2011 can be described as the first year of e-commerce for home products, facing the incentive competition, tending to sluggish consumption, the traditional channel is not satisfied with the expansion of household products, e-commerce has entered the home furnishing enterprises In the strategic development, the e-commerce era of household products began. And lighting products companies, stores, still continue offline sales, the traditional marketing model of personnel public relations, e-commerce is somewhat out of reach, and the changes in consumer trends have forced this type of enterprises to fundamentally change the expansion of channels.
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