Cooper's humanistic spirit
There is the original ecological music, more rock elements...
At the He Nanshan Petrographics Conference held in July this year, a group of the world’s top rock art research experts thrilled for a circle in rock painting. These wise men who translate “primitive language†say—this is the earliest wheel.
Darwin's theory of evolution reveals a great evolutionary change for us: The creeping limbs gradually evolve into people who walk upright. And the emergence of the wheel is another, greater evolution: the wheels that man has made with his hands, from which he can carry heavier goods, take longer distances, and the strength and speed of the individual, are infinitely enlarged by the wheels— - It can be said that we are still in the era of the wheel.
Perhaps knowing all of the above, you are no longer surprised when faced with the following fact: Cooper Tire & Rubber Co., Ltd., which ranks 8th in the world, is a faithful supporter of the well-known independent music label. The 13th month is an independent company that specializes in ecological music and rock music. Why does Cooper, as a global brand, make such a choice? Mr. Ke Li, general manager of Cooper China, said with a mysterious smile: "That is Because of the humanistic spirit of the Cooper brand, there is the original ecological music and the more rock-like ingredients."
What is interesting is that Cooper has always tried to give Hermes a clean innocence because the protector of the businessman was described as being embarrassed and not trusting. “Even if many brands or manufacturers are pursuing profits and reducing production costs while ignoring product quality, Cooper will absolutely not allow it. In 2008, we have made three price increases. This is in the case of quality assurance. Due to the increase in costs, in fact, we are also under tremendous pressure and risk. But I believe that as long as we insist on it, we will be recognized by the market.†Mr. Sui Lie’s words reveal the highest realm pursued by a real businessman. Integrity. Hermes, the protector of merchants, must have the virtue of good faith, because honesty should be the quality that traders should maintain.
The 13-month record is still struggling to pursue the muse. In the month of March, people advocated the spirit of originality and collected the original ecological music. In today’s extremely commercial entertainment industry, such insistence is rare.
Someone is pursuing a true and pure good music. Someone is maintaining the quality of an international brand of tires - when two people meet, when black rubber tires touch vinyl records - they find each other on the road. In search of truth and purity. Therefore, the world-famous tire brand Cooper has become the largest sponsor of China's original ecological music.
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Young tire consumers
Pursue authentic music, and pursue those fascinating mountain geography
Yu Sili has a very interesting theory: “The consumers of the automobile and tire industry are showing more and more youthful trends. The brand concept of Cooper Tire is close to the young consumer groups—they use their own efforts and struggle to pursue Quality life, but also the pursuit of real music, but also the pursuit of those fascinating mountain geography - they are a group of young people with a rock spirit.
In the United States, the positioning of Cooper tires is a mature, value-for-money and very practical product; after entering China, Cooper products have been adhering to this feature and maintaining superior quality. For example, Si Si calendar, Cooper has a product using anhydrous silicic acid mixing technology, which ingredients 10 to 20 times more expensive than natural rubber, but its advantage is strong dry and wet brake grip, high comfort. Miao Sili believes that Chinese consumers will soon have a desire to have products that exceed current quality standards, and the quality of Cooper tires will certainly win the favor of Chinese consumers.
From the point of view of quality assurance, the global vision of the brand is reflected - Cooper knows that the walker is boundless because it does not give up the quality of each tire. This kind of human spirit was integrated into every employee of Cooper. They went to every place and spread the human spirit there.
Cooper tried to spread this humanistic spirit further along with the sound waves through the thirteen months—those with extensive influence.
For example, Xie Tianxiao, the "new father of Chinese rock and roll". His music uses guitars, basses, zithers and other musical instruments to create a subdued music dream, and incorporates the nutritional components of Metal, Punk, Grunge... and Chinese folk music. His live music performance is shocking - perhaps this is the true rock power that Cooper appreciates.
There is also a wonderful charm mountain band. Those who have listened to their music will leave behind such a scene in their hearts - the Mountain Man, who works in the mountains and faces the mountains. The four members of the band are all from Yunnan, but come from four different ethnic groups. The original ecological musical qualities of the four peoples have been merged together and combined with the expression techniques of modern music. They try to express the “freedom of the children of natureâ€. All the search and prosperity must be washed in the end - perhaps this is what Cooper appreciates, the true beauty of the original ecological music.
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Driving off-road, listening to rock
Use tires to find another kind of geography...
Lu Zhongqiang, the general manager of the month of October, was very happy recently and he said to his friends: “The festival is not prospering now, only the music festival launched in October is blowout. Now there are four of our music festivals, coming soon in the fourth A variety of special places are held: Chongqing Dazu, Xiamen, Lijiang, Yunnan, and Beijing, Chongqing Dazu, representing the remote and mysterious southwest landscape and humanities, Xiamen, like a strong Shanghai style, famous 'little city' Lijiang, small but exquisite With deep international characteristics, Beijing is naturally the pulse of China's original music."
Perhaps this is the true human geography that Cooper wants to find. Cooper Tire has been in China since 2004 and has always been committed to the research and development of products and technologies as well as the localization of human resources. Cooper has established its Asia Pacific region in Shanghai. It already has two joint venture factories in China, one in Kunshan, Jiangsu Province, and exports to Europe and the United States. One is Shandong Rongcheng, and the major products supply the domestic market. Cooper also continued to invest in the two factories, respectively, and strives to become a leader in the tire market. Facing the exciting growth and innovation opportunities in the tire industry in the next decade, Cooper is eager to learn about the original ecological human geography in China.
So Cooper Tire tires in the global premise of travel, more eager to walk in between China's landscapes - to take advantage of the words of the calendar, he "likes to follow the tire to find another geography." In the search, he loves to record the natural beauty with the lens. Photography is the love of Sui Lie. He smiles confidently and says, “I may not be the best manager in a foreign company, but I am definitely the most photographed manager in a foreign company.†Juveniles have had their backpacks and cameras everywhere. The experience of running, Miao Sili said that this is a kind of "finding" of youth - and now, he may not have much time to go with the camera to the world, but he never gave up in other dimensions to "find."
When the black rubber tires found the vinyl record that was destined, they discovered that they were not alone. Then the two black circles hit the road together to find the real rock music, to find the moving geography and humanities, and more to find pure and real people.
The earth is big and there are many people. However, you are not alone, as Lu Zhongqiang said: Bring a "National Human Geography", drive a solid off-road vehicle equipped with a Cooper tire, listen to rock music, and look for it - Go find the high quality black rubber tires in your life, or go straight to the depths of the vinyl record.
Husan Air Conditioning Equipment Co., Ltd. , http://www.air-louvers.com