â—In the early days, it was mainly export-oriented. Today, it sweeps across the major domestic markets. â— From marginal products to manufacturers' main products, from niche categories to mass market. The price of LED bulbs in 2013 has been bad. After the start of 2014, the reporter has heard such complaints no more than three times. In fact, LED ceiling lights are similar to LED bulbs.
In 2013, LED bulbs and LED ceiling lamps were the most competitive products in the field of LED lighting. The price was not the lowest, only lower. After a year of price turmoil last year, the amount of price reduction left in these two products is still unknown, but it can be predicted that there are not many. And this year, which products will become the next competitive focus? From the current market point of view, LED panel lights do not let.
The LED panel light from the edge product evolved from the edge product to the current product. The LED panel light is a high-end atmospheric grade indoor lighting fixture. The whole lighting design is simple and elegant, and the atmosphere is luxurious. It has good lighting effect and Can bring people a beautiful feeling.
In addition, the LED panel lamp is unique in design, and the light passes through the light transmittance plate with high transmittance to form a uniform planar illumination effect, and the illumination uniformity is good, the light is soft, comfortable and bright.
Although major manufacturers have launched LED panel light projects this year, their development history is not long. LED panel lights were born in 2010, when LED lighting just started to enter the civilian market. Shi Yinghui, general manager of Foshan Pamir Optoelectronics Technology Co., Ltd. believes that because the technology and technology are still immature, so the original method is used, such as direct illumination. Now, with the maturity of technology, more side lighting is used.
Yao Huaiju, chairman of Zhuhai Haobo Flat Lighting Co., Ltd. believes that in fact, as early as 2003, panel lights appeared, but at that time, instead of using LED as a light source, it was not sold as a lighting product, but for other purposes. As a luminaire appeared around 2009.
I remember that at the Guangya Exhibition in 2010, dozens of companies exhibited LED panel lights, but there were only 35 companies that actually produced them at the time. 95 is a sample of others. Yao Huaiju recalled.
Before and after 2009, due to the immature technology and technology, the cost was high and it was in the original stage of development. In 2013, when LED lighting began to enter the civilian lighting market on a large scale, LED panel lights, which had been used as edge products, began to become one of the products promoted by major manufacturers.
On the one hand, the maturity of technology has laid the foundation for the large-scale emergence of LED panel lights; on the other hand, it is the change of consumers' aesthetics. Everyone needs not only the lighting function but also the decorative art effect. The LED panel light has super The thin features and strong sense of modernity have been recognized by consumers. Li Shunping, marketing director of Zhongshan Pujing Lighting Co., Ltd., said.
In the outbreak period, LED panel lights have entered the public view and become an industry trend. I believe that people who have been to the 10th Guangzhou International LED Lighting Exhibition on February 2326 will be deeply touched. No matter what enterprise, what positioning, basically the enterprises that do indoor lighting have The display of LED panel lights. As an emerging product, why can it break out in just a few years and detonate in 2014?
Shi Yinghui said that LED panel lights can directly replace downlights, and even some areas and environments of ceiling lights, and its comprehensive performance is better, so it is the industry development trend, since it is a trend, will inevitably cause many people to invest in this project. In addition, the LED panel light is a popular product, and the popular product means that the customer's demand is very large, that is to say, its front-end customer pulls the power very strong, and even pulls the back-end production. The LED panel light is a new product of circulation type, so the amount is large and there is consumer pull, so the mass production of the back end is inevitable. Shi Yinghui concluded.
Feng Guozhen, marketing manager of Dongguan Jiehe Optoelectronics Co., Ltd. believes that after the sales of LED panel lights in 2012, many companies have entered this field after seeing this market. Li Shunping believes that the hot LED panel lights this year should be the credit of last year. The hot situation last year directly promoted the development of LED panel lights this year. Many customers place at least one hundred sets of LED panel light products, unlike other products, the amount of single order is very small. At the end of last year, we received an order for 8000 sets of LED panel lights, including many companies with similar orders at the end of the year, especially foreign orders, which became the reason for the large-scale emergence of LED panel lights this year. Li Shunping introduced.
As the earliest to enter the panel light field, Zhuhai Haoping Flat Lighting Co., Ltd., its chairman Yao Huaiju concluded: Suddenly there are two reasons for so many companies to pay attention to LED panel lights: First, the price is the core point, LED panel lights The price is gradually approaching the demand of the market; secondly, after seeing the successful case, in the earliest ceiling area, it was basically replaced by LED panel lights. After the successful replacement of the ceiling, everyone gave great confidence and began to engage in LED panel lights.
In this regard, Li Chunhai, general manager of Zhongshan Fujia Electrical Products Co., Ltd. said: Follow the trend is a reason, in fact, many people do not know where the market is.
Although the hot situation of LED panel lights has attracted a large number of corporate investment, some companies are relatively calm. Wang Qi, executive director of Strong Lighting, told reporters that Strong mainly does home lighting, and will not consider entering the field of LED panel lights. He is considering how to achieve greater innovation breakthroughs in the field of home lighting.
In fact, in today's hot development of LED panel lights, we can't ignore some companies that have been groping in the field of LED panel lights. It is precisely because of their hard work that today's LED panel lights have entered the public eye. It was very difficult to do in the early days. At that time, there was no concept of panel lights. The cost of market education was very high, and the company's internal business team, design team, and production all needed strong training, and they had to find out which way to use them. Yao Huaiju said that the market work has been completed and the products have mature models. At that time, what kind of materials were chosen, how many thin, multiple, what kind of brightness, what kind of design, and so on, all of us need to continue to experiment, the cost is very high, now the enterprise is doing according to mature products, the exploration process does not need Very convenient.
In the early days, the export-oriented market began to move to the mainstream market. Now the price of LED panel light replacement grille lamp is still high. In the early days, many T8 lamps were used directly for traditional light sources. The cost of replacing the light source was about 150 yuan, and the whole was replaced by Panel lights with a size of 600mm600mm need more than two hundred yuan. Feng Guoxuan said that in response to this situation, Jiehe Optoelectronics has also introduced a similar lamp panel, which is relatively cheaper. At present, as a substitute for panel lamps, some enterprises including Foshan Lighting are also promoting this type of products. Light panel.
Although the current LED panel lights are very hot, the current market penetration rate is not high due to the short development time and high price. Chen Haihui, general manager of Shenzhen Huachuang Lighting Technology Co., Ltd., believes that from the current market development level and consumer awareness, their understanding of panel lights has cognitive ambiguity, the use and benefits of LED panel lights. I don't know much about it, especially in the third and fourth grade markets.
LED panel lights are mainly mainly exported. The domestic market is only beginning. There are many people who seem to be doing it, but they all focus on the export market. Qianhua Technology mainly exports to India, the Middle East, Southeast Asia and other countries and regions. Gao Optics, chairman of Qianhua Technology, said that LED panel lights have been developed in China for two or three years. It is a new thing, but it has been in foreign countries for a long time. It is not a new product.
According to Yao Huaiju, in the building materials industry, more than 80 traditional lamp panels in China have been replaced by panel lights, but in the lighting industry, only less than one lamp panel has been replaced. It can be seen that the marketization of LED panel lights is low. At the same time, Feng Guofan said that with the government's engineering direction from outdoor to indoor renovation, the panel light market will double this year, including many companies now launching more fashionable products for the home market, and the two companies will be big in the past two years. Strength to promote LED panel lights.
Compared with 2013, with the advantages of all aspects of the product being highlighted, this year's awareness has also been greatly improved. According to Zhu Jiang, when the company introduced the panel light products to customers last year, everyone was holding a skeptical attitude, and this year many customers themselves actively found the Erman lighting through the products.
It is understood that the focus of the previous lighting is in foreign trade, and its export sales value in 2013 was as high as 70 or more. With the maturity of the domestic market, this year, Erman Lighting will pay more attention to the domestic market and will increase the development of the domestic market through brand operation.
Now we see that many companies have already exerted their strength in the domestic market. It is understood that Pujing Lighting has proposed four main push series products this year, and LED panel lights are one of them. Pujing Lighting introduced LED panel lights in April 2013. The previous LED panel lights did not pay much attention to it. The initial pace was relatively small. This year, we will focus on recommending them. I believe that this year we will focus on the recommendation through exhibitions, and the sales volume is predictable. . Li Shunping introduced the reporter to the reporter.
The online sales of many companies in the Jiaxing area of ​​Zhejiang have done a good job. Jin Longhui Electric Shang Yuhang said that Jiaxing Wangdian is China's integrated ceiling industrial base. Many integrated ceiling enterprises are doing integrated ceiling-mounted LED panel lights. Because of its thin size and convenient logistics, the network sales are doing very well.
It is understood that Jiaxing is the birthplace of integrated ceilings and a distribution center for integrated ceilings, forming an industry chain integrating production and sales. Jiaxing's new integrated ceiling system, which integrates aluminum gussets, lighting modules, heating modules and ventilation modules, has been loved by consumers and has rapidly increased the number of manufacturing companies that are engaged in this field.
In the early days, Jiehe Optoelectronics mainly provided OEM services for ceiling enterprises. According to Feng Guozhen: LED panel lights have become part of the LED lighting products category. Many enterprises have mainly relied on exports and enterprises such as ceilings. As a supporting package, it provides foundry services for ceiling enterprises, which leads to limitations in the use of LED panel lights. Basically, it is an accessory product for ceilings in bathrooms and kitchens, and now it is moving to the mainstream.
Features:
Thin is a fashion, but also a technology from the perspective of light, the current LED panel lights mainly have side and positive (also known as back light, direct light) two lighting design. There is no absolute answer to the difference between the two. According to reports, the two types of illumination have their own advantages and disadvantages. The difference between positive illumination and structural illumination is that there is no light guide. The advantage of the positive illuminating panel lamp is that the flux of the side illuminating light is higher than that of the side illuminating light, because the light emitted by the side illuminating panel lamp bead needs to be reflected by the light guiding plate, and the light flux is lost after passing through the light guiding plate.
In terms of thickness, positive-emitting panel lamps are generally thicker than side-emitting. The side illuminating industry generally achieves 15mm, and now we have achieved 12mm, the industry's positive illuminating will be more than 3 times thicker than the side illuminating. Zhu Jiang, Marketing Manager of Zhongshan Erman Lighting Co., Ltd. said.
The thickness of the people's home is basically 12.5mm, and we have achieved 7.8mm, which is basically the thinnest in the country. Li Chunhai, general manager of Fujia Electric, said with confidence. At the same time, he believes that thin is a fashion, especially for hoisting panel lights.
At the same time, we see that Erman Lighting will also push the concept of ultra-thin this year. However, Zhu Jiang, manager of the marketing department of Erman Lighting, also said: It is not as thin as possible. The thickness of the lamp body is designed according to the application environment and optical standards. The light guide plate has the thickness of the light guide plate, and the thickness of the lamp body is too thick. Thinner may affect the luminous efficiency and optical and physical parameters of the luminaire.
Feng Guozhen, the manager of Jiehe Optoelectronics Marketing Department, believes that the thickness of the current panel lights is mostly 12mm15mm, mainly dominated by 15mm, because the bayonet has a certain thickness when combined with the ceiling. If it is hoisting, thin is a trend. If it is embedded, the difference between thick and thin is not big, which has little to do with the customer. Feng Guozhen added.
Feng Guofan said that the mainstream is now side-emitting, and the positive lighting is mainly in the early days. The positive illuminating light also looks obvious to the light, and the area of ​​the light source that is illuminating is relatively large. When the problem occurs with individual light sources, it is more troublesome. It can be clearly seen that the side reflection is better and the bad side in this respect. The light source may not be particularly noticeable. [
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