Cao Zhuangwei, general manager of the marketing and logistics department of Kumho (China) Tire Sales Co., Ltd., told reporters: "With the continuous deepening of green energy conservation and low carbon environmental protection concepts, domestic and foreign tire companies are very concerned about the development of this theme, tire products The trend of energy saving, environmental protection, safety and comfort is becoming more and more obvious. " Energy saving and environmental protection are the requirements of the global environment. Safety and comfort are the requirements of users for driving and feeling. In recent years, whether it is the provisions of international and domestic industry policies, or the direction of product development of leading brands, it is catering to this trend.
Optimistic about the tire industry prospects
February 1, 2013, Beijing began to implement national emission standards, after February 17, "the State Council on strengthening the internal combustion engine can reduce emissions of the industrial section of opinions" issued proposed emission reduction requirements of the entire internal combustion engine industry, while energy consumption and waste emissions put forward specific criteria. In 2012, the "Energy Conservation and New Energy Vehicle Industry Plan (2012-2020)" proposed that the passenger fuel limit in 2015 should reach 6.9 liters.
As the domestic requirements for emission standards become more stringent, the impact of the automotive market is unquestionable. In addition, the price of refined oil returned to the 8 yuan era has hit the auto market. According to data released by the National Bureau of Statistics, China's automobile production in 2012 reached 19.277 million units, a year-on-year increase of 4.7% . According to the statistics of China Association of Automobile Manufacturers, the national automobile sales in 2012 was 19.306 million, an increase of only 4.33%. Â
Although the development of the automotive industry faces many unfavorable factors, Cao Zhuang believes that this is only a phased adjustment. "From the statistical data point of view, China's auto sales only slowed down, and did not decline." He believes that car tires are divided into matching tires and replacement tires, and the matching tires have a clear proportional relationship with new car sales. Affected by the slight increase in corporate sales in 2012, the sales of the company's supporting tire market also showed a corresponding growth rate. In the replacement tire market, sales are related to car ownership.
In 2012, the number of Chinese civilian vehicles was 12,089,000 (including 11.45 million three-wheeled vehicles and low-speed trucks), an increase of 14.3% over the previous year. Replacement tire market with substantial growth in car ownership into the strong period. "So, the sales of the Chinese tire market in the future is still quite optimistic. " Cao Zhuang believes that under such a huge consumer market in China, the pace of development of the tire industry in 2013 should be greatly improved.
According to the report of the National Development and Reform Commission, in 2012, China's tire industry realized a profit of 27.5 billion yuan, a year-on-year increase of 43.7%, and an asset profit rate of 7.3%, an increase of 2 percentage points over the same period of the previous year.
Haze weather promotes green travel
As the public pays more and more attention to the concept of environmental protection, major tire companies have launched green tires to seize the market. Many tire companies believe that green tires will be the main theme of the future tire industry. Â
“Kumho Tire is also constantly developing products that are more energy-efficient, environmentally friendly, safe and comfortable. We have improved the braking performance of various products and the mileage under the same fuel consumption to achieve energy saving and environmental protection effects.†Cao Zhuangyu introduced the reporter Road, environmentally friendly tire to tire Kumho ECSTA LX KU28, for example, during running, due to the overall tire rolling resistance fell by 20%, so that the fuel consumption is also reduced by 4%; oil with another item, The comparison with the different tires shows that with ECSTA wing Chida LX KU28 tires, the vehicle's cruising range is about 50 kilometers more than ordinary tires . Â
Because green tires have higher technical requirements for enterprises, some analysts believe that the future tire market will no longer be dominated by the low-end market , and will be biased towards the middle and high-end tire market. Kumho Tire, which has been producing medium and low-end tires, has also begun to operate actively in the high-end tire market.
"In the long run, consumers are increasingly demanding quality of tires, and safety and comfort indicators are constantly improving. Therefore, the focus of future tire demand will be tilted towards mid-range and even high-end tires, and the market ratio of low-end tires will face shrinkage." Cao Zhuang said that Kumho Tire will target the high-end market on the basis of a stable mid -end market, and has already reflected on the current main products.
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