Hualing heavy truck South American market soared 42% Export volume is expected to break 400

Different from the downturn in the domestic market, since the beginning of this year, the overseas export market of Hualing has shown a significant increase compared with previous years. Chen Wei, who is responsible for the South American market area of ​​Valin, tells the author that “From the beginning of the year to the present, the export volume of Hualing South America market has shown a steady growth trend. This year, it has increased by 42% compared with last year. By the end of the year, the export volume is expected to reach 400 vehicles.”

South American merchants favoring Valin gas vehicles

Recently, South American merchants took technical and business experts to a group of 8 people to visit Hualing. The chairman of the group company, Liu Hanru, received warm reception. The two sides made in-depth exchanges on natural gas heavy truck technology and natural gas development trends. Wei Chen introduced that this time the South American merchants came to Hualing, aiming to inspect the Valin's natural gas models, enhance understanding, and strengthen the cooperation with Valin.

On the same day, the South American merchants and his delegation led by Liu Hanru, chairman of the board, went to the first-line production workshop to learn more about the four process production lines of Hualing stamping, welding, painting, and assembly. They all praised Valin's technical level. During the tour, the South American merchants also conducted technical consultation and exchanges on the production of the process line from time to time, and test-fired Valin's natural gas models to understand the running performance and handling performance of natural gas vehicles.

Valin's South American market has potential

According to Chen Wei, “In the South American heavy truck market, heavy truck brands in North America and Europe are the leading products, such as Pekka, Navistar, Volvo, Scania, etc. It can be said that the European and American heavy truck brands are in the South American heavy truck market. The heavy truck brand in China has a relatively small market share. Compared with the well-known heavy truck brands in China, Hualing’s market share in the South American region remains unchanged.

“The demand for South American heavy truck market has been steadily increasing. This is due to the stability of the local political situation and stable economic development, unlike the Middle East and North Africa. In South America, Ecuador, Brazil and other countries are heavy truck demanding countries. The demand for heavy trucks in Mexico, Colombia and Venezuela is increasing. This is the battleground for multi-card brands at home and abroad, and is also the main attack market for Valin in South America in the coming year. By then, Valin's market in South America will form an overall unified regional market."

“There are many brands of heavy trucks in the world, led by Europe and the United States. Exporting overseas first needs to start the Hualing brand internationally,” said Chen Wei. “At first some South American dealers went to Hualing to negotiate cooperation matters, that is, through the international famous brand auto show to understand China. Ling's auto show like Hannover is an opportunity for Valin to raise its profile internationally, and cooperation with internationally renowned parts and components companies is also a way to increase its international reputation.”

Chen Wei told the author that “Overseas market customers have high awareness of European and American truck brands, and users’ acceptance of China’s truck brands is still relatively low. However, I’m very confident about Valin. First of all, Valin focuses on high-end, quality. To the United States and Europe; Second, the price of Valin is lower than the European and American truck brands; then is to insist on Valin's 'differentiation' strategy, a big service concept.

Rely on services to open up the market

Chen Wei is frank, although this year's South American market's export volume in Hualing’s overall export share has risen to 20%, and is expected to break through. However, the market of Valin in South America is still in the development and trial stage. It has not really opened yet. There is still much work to be done by Valin to expand the local market. The most important of these is service.

"As with domestic heavy-duty truck users, overseas customers buying cars to buy 'the most valuable products' means that your car is not only more reasonable than other cars. What's more important is that the Three Guarantees Service Policy is better than others, and after-sales service is guaranteed." Chen Wei said, “Although China’s truck prices are lower than those of European and American trucks, the price competitive advantage is being weakened by the rise in labor and raw material costs. Hualing’s desire to go overseas depends on quality and quality, which is the goal pursued by Valin. The purpose of the company is the same, the focus of the differentiated competition strategy should be on the service, whether it is at home or abroad, the most critical competition or the competition on the service, the Hualing service is still relying on distributors to do, we have to Assist distributors to do a good job of Valin Services, start Valin's reputation in the local area, and improve Valin's brand acceptance.”

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