After delaying the 8 year long Dongfeng Renault joint venture project, it is finally expected to land quickly.
According to news recently, the Dongfeng Renault JV will be established on the basis of Dongfeng’s acquisition of Sanjiang Renault. The joint venture project has been reported to the National Development and Reform Commission for approval. The total investment is estimated to be 6.5 billion yuan, and the planned annual production capacity will be 300,000.
As one of the few foreign-made car brands that has not yet been domestically produced, Renault has expressed its desire for domestic production since 2004. Since then, disputes over the location of the two sites in Wuhan and Guangzhou have not yet taken place. Today, the backdoor of Sanjiang Renault, the expansion of investment, and the location of Wuhan are three major conditions for Renault to achieve domestic production. This has also enabled the Dongfeng Renault joint venture project to begin substantive progress.
Of course, for a brand that has been marginalized in the Chinese market, Renault’s homegrown challenges have only just begun in the face of increasingly fierce competition and basically bid farewell to the high-growth market environment.
Good things are near
Backdoor Sanjiang Renault became one of the conditions for the transfer of the Dongfeng Renault joint venture. According to the "China Business" reporter who had previously learned from Dongfeng inside that, in order to cooperate smoothly with Renault, Dongfeng plans to acquire the Sanjiang Renault project as a "shell" for the Dongfeng Renault joint venture. This statement has been confirmed by Chen Guozhang, CEO of Renault China. He recently stated that Renault’s domestic production qualifications will be backdoored by Sanjiang Renault and will not be applied for separately.
In fact, Renault’s domestic projects did not go well with Sanjiang Renault. As early as 1993, Renault established a joint venture company with Sanjiang Aerospace Group of China to assemble and produce the light commercial vehicle Tafiq. The company's address is located in Xiaogan, Hubei Province, and was subsequently trapped in production due to poor management. According to the requirements of the Chinese government, if Renault wants to “return†to China, it must first resolve the legacy of Sanjiang Renault. “The backdoor Sanjiang Renault can be said to be a double-edged sword. On the one hand, it is the action of Renault to dump the baggage, and it is also one of Renault’s ways of avoiding increasingly stringent policy restrictions on the approval of domestic vehicle production.†The official said in an interview with reporters.
According to the requirements of the National Development and Reform Commission's relevant automobile industry policies, new automobile manufacturers must carry out mergers and reorganizations of existing automobile production enterprises. At the beginning of this year, Dongfeng Group had wanted to solve the problem through the internal allocation of production qualifications. At that time, senior leaders of Dongfeng Group proposed to Dongfeng Fengshen (the Dongfeng's own brand production base) high-level executives that "Renault will use Dongfeng Fengshen Factory to implement domestic production." This program. If the plan is finalized, simply put, that is, Dongfeng Fengshen will change the nature of the current independent brand into a joint venture company. The new company will produce both Renault brand models and Aeolus brand models. However, Renault ultimately did not agree to such a joint venture considering that the production of self-owned brands and Renault-branded systems would bring coordination problems in management and production.
According to the plan currently prepared for the Dongfeng Renault project, the production capacity of its production plant in Wuhan will be 200,000 vehicles a year. "The first model will be a car, not the SUV model that the outsiders had previously guessed." The Wuhan official said to reporters that if the Dongfeng Renault joint venture project is successfully approved, its domestic base will start construction in 2013.
In addition, the reporter learned from Dongfeng insiders that in the future, Dongfeng Group will send a ministerial-level senior executive from the headquarters to be the "top leader" of the Dongfeng Renault joint venture company, instead of Dongfeng Yulong deputy general manager Liu Zhonghou who has been rumored by the outside. Dongfeng Group Deputy Minister Level). "According to common practice, the Chinese head of the joint venture company will be served by senior executives of the group's ministerial level or above." The insider said.
Attitude change
Compared to the previous eight years of “dragging and bringing waterâ€, the Dongfeng Renault project has now become more substantively advanced, which in part also stems from Renault’s change in attitude toward domestically produced projects. Dongfeng at this time appeared in the role of a "controller" in the joint venture project.
In fact, since the beginning of Renault’s domestic project negotiations, Renault has been hoping to locate the factory in Huadu, Guangzhou, where Dongfeng Nissan is located, and to use the Dongfeng Nissan joint venture system for production. “In 2004, I had to accompany the then Wuhan city leaders to France and Renault to negotiate domestic projects. At that time, the Chinese side had little room to talk about. Even in 2011, Nissan-Renault Alliance CEO Carlos Ghosn went on a business trip. During the period of China, he also repeatedly approached the leaders of the Guangzhou Municipal Government and Dongfeng Nissan, and he had less contact with the Wuhan side,†said the official from Wuhan City.
At that time, Ghosn’s idea was that Renault’s production in Huadu would be a matter of course, whether it be from logistics, parts and components, or from a shared platform with Nissan. Dongfeng's consideration is that the Renault project will remain in Wuhan, and it will be able to better match the policies of the country’s western development. At the same time, domestic production at its own base will benefit its control of the joint venture company.
The stubborn Renault cannot but consider the needs of her own situation and the hard-line attitude of the Chinese side. As one of the few foreign brands that have not yet achieved domestic production, Renault’s sales data in the Chinese market is far from the performance of its alliance partner Nissan in the Chinese market. According to relevant statistics, in 2011, Renault’s sales in China were only 24,275, which was less than 2% of Nissan’s sales in China (1,247,700 units).
At the same time, Renault's performance in the global market this year is not good, but also urgently needs to accelerate the speed of the project in the Chinese market. According to statistics from Renault, in the past November, Renault’s sales in its home market were 41,035, which was a drop of 34% year-on-year. Throughout 2012, Renault Motors continued to be involved in the complexities of losses, layoffs, and shutdowns, so that Renault cars had to follow the example of American auto giants and start selling their assets and taking cash in order to achieve debt reduction.
A long way to go
Since there has been no eye-catching performance in the Chinese market, the current Renault brand's market position in China has become increasingly marginalized, and the difficulty of making breakthroughs after domestic production can be imagined.
“As early as the beginning of 2011, Renault has officially announced that the Chinese market will become its main pillar in the world, and Renault’s domestic projects will obviously no longer be willing to complement the Dongfeng Nissan joint venture framework.†Zhang Zhiyong, a well-known automotive industry analyst, said.
From the selection of Wuhan to a compromise on the joint venture model, it can be seen that Renault's attitude toward domestic projects is actively changing. But for the Dongfeng Renault joint venture project, whether it can make Renault's performance in the Chinese market has improved is still an unknown.
So far, Renault-made domestic projects are still in the conceptual stage. According to the National Development and Reform Commission's overall approval process for automotive projects, the fastest approval time for the Dongfeng Renault joint venture project will also take place in the second half of next year. “Before the official approval of the project, there is no guarantee that there will be no change. In addition, even if the project is approved, it will take a long time from the planning and construction of the plant to the final production. Renault’s first domestically-made models will be available after 2015 at the earliest.†The above-mentioned Wuhan official stated to reporters.
“Before Renault wanted to enter the Dongfeng Nissan system for production, taking into account that as a domestically produced latecomer, it could maximally control its domestic risk, not only allowing Renault to make more use of existing supplier resources and channel resources, but also Shorten the time to enter the Chinese market.†Jia Xinguang, a well-known analyst in the automobile industry, believes that now that he has chosen to set another stage, large-scale investment of 6.5 billion yuan will inevitably face certain risks.
From the perspective of the domestic automotive market, the domestic auto market has entered a “micro-growth†period since 2011. The overall growth rate of the market has barely maintained at about 6% for two consecutive years (in 2013, the auto market increased by 36%). , And, according to industry insiders generally predicted that the next few years, the domestic auto market will maintain a slight growth of the development trend. For Dongfeng Renault, this undoubtedly means that the increase in market risk in the subsequent period.
“In addition, due to the lack of eye-catching performance in the Chinese market, the current Renault brand's market position in China has become increasingly marginalized. At the same time, with the rapid development momentum of companies such as Volkswagen, GM and Hyundai, the product positioning and the above-mentioned competition Reynolds, whose opponents do not have much difference, can imagine how difficult it is to break through domestically," said Jia Xinguang.
For Renault who has missed the golden era of China's auto market, what will it do to resolve market risks in the future? We will wait and see.
Fume Extraction With Extractor Arms
1. Product description:
Welding fume extraction system with Extraction Arms is a kind of central dust collection system, which is also also cantilever type fume extraction system. It can has dozens of extraction arm to meet many welding station fume removal at one time.
2. Moland Product Series
Moland Portable Fume Extractor series contain of MLWF50, MLWF70, MLWF100, MLWF360, MLWF120, MLWF200, MLWF280-basic, MLWF280S, MLWF290, MLWF300, MLWF300A, MLWF350, MLWF350D, MLWF400, etc.
Except portable fume extractors, we also supply stationary fume extractors (MLWF350-dust bucket type, MLWF500-6T, MLWF500-6T dust bucket type, MLWF500-9T, MLWF800, MLWF800-dust bucket type, MLWF1000, MLWF1500, MLWF2000, MLWF3000, MLWF3500, MLWF4000). The electric control cabinet can be seperated from main equipment for convenient operation when the main equipment is placed outdoors.
Grinding dust extractors are our another dust extraction product series, which contain of downdraft table (MLWF100D, MLWF150D, MLWF200D, MLWF320-DM, MLWF180, MLWF380, MLWF480) and grinding cabinet (MLWF900). The grinding cabinet is usally equipped with telescopic or fixed grinding room, to form a semi-closed space to control dust and smoke spread. It also improves the filtration efficiency with low air volume and energy consumption.
3. R&D
In order to provide advanced products, our R&D department develops 3 to 5 new products every year, and irregularly improves the performance, appearance, and installation methods of existing products.
4. Certification
All our products are approved by CE, ISO9001, ISO14001, utility model patent, design patent, Program copyright, etc.
5. Exhibition
Moland participates at least 5 industry exhibitions each year.
6. Central Fume Extraction System
1) Cantilever type fume extraction system
Cantilever dust removal can be used for manual welding conditions where the work stations are evenly distributed and the span is small. The smoke and dust generated by each welding station can be effectively absorbed at the dust generation point, and will not pollute other parts of the workshop. The skeleton of the suction arm is similar to a human arm and can hover in a space within a certain length. The outer layer of the suction arm is a temperature-resistant hose, which not only prevents the hose from being burned by sparks, but also ensures the flexibility of the movement of the suction arm. A unique rotating structure is designed on the position of the Suction Hood to ensure that the suction hood can be aligned with the welding position in any orientation, so that the suction arm can effectively capture the smoke and dust generated during the welding process. The advantage of the suction arm capture is that it can be close to the place where the smoke is generated, and the collection effect is better.
2) Hood suction type fume extraction system
Cantilever dust removal can be used for manual welding conditions where the work stations are evenly distributed and the span is small. The smoke and dust generated by each welding station can be effectively absorbed at the dust generation point, and will not pollute other parts of the workshop. The skeleton of the suction arm is similar to a human arm and can hover in a space within a certain length. The outer layer of the suction arm is a temperature-resistant hose, which not only prevents the hose from being burned by sparks, but also ensures the flexibility of the movement of the suction arm. A unique rotating structure is designed on the position of the suction hood to ensure that the suction hood can be aligned with the welding position in any orientation, so that the suction arm can effectively capture the smoke and dust generated during the welding process. The advantage of the suction arm capture is that it can be close to the place where the smoke is generated, and the collection effect is better.
3) Room tupe fume extraction system
Room-type dust removal is suitable for the purification of fumes and smoke generated during the production of automated equipment, such as welding robots, welding machines, grinding, grinding and polishing of metal and plastic parts, drilling, thermal processing, cutting and crushing, stone processing, powder packaging, solid particles and various dusts and fumes produced by mixing and processing.
For working conditions such as robot automatic welding, circular seam and longitudinal seam welding, the smoke and dust purifier is installed with the robot workstation, so that the workstation has its own dust removal function. The fume and smoke are effectively collected through equipment components such as pipes and dust hoods. The room-type design prevents the volatilization and diffusion of smoke to keep the air in the workshop clean.
The working conditions with moderate welding workpieces and large amounts of dust and smoke are suitable for room-type treatment solutions. The room type centralized dust dedusting solution is divided into side suction and top suction method dust collecting ways. The appropriate solution can be designed according to the site conditions and treatment goals.
4) Blow suction type fume extraction system
Blow-suction type dust removal solution is a ventilation air flow composed of blown air and inhaled air flow. Therefore, it is a dust removal method that can effectively control the spread of pollution sources. This dust removal method is installing exhaust inlets on two-span center column or single-span side column (wall) and air outlets on the opposite wall column to form a circulating air flow to drive the smoke and dust into the purification machine, consequently performing overall dust removal and purification in the workshop. This system occupies a small area and has obvious purification effect, which is suitable for the purification of smoke and smoke in more complex production workshops.
7. Company information
Jinan Moland Environmental Tech Co., Ltd., is located in No. 11889 Jingshi West Road, Changqing District, Jinan City, Shandong, China, established in 2016. It`s an environmental protection technology enterprise specializing in research, development, manufacture and sale of efficient smoke purification systems.
The company is committed to reducing the environmental impact of production process, protecting workers from harmful gases and dust, and creating a cleaner working environment. At present, the company′s products have been successfully applied in automobile, railway, construction machinery, marine engineering, aviation and other mechanical processing industries, as well as new materials, grain, wood, recycled resources processing and other industries. The company has passed the ISO 9001 quality management system certification, obtained the certification of China Environmental Protection Products issued by China Environmental Protection Industry Association, and CE certification of EU. It also has a number of invention patents, utility model patents and appearance patents. Through continuous R&D and innovation, many products of the company have reached the international leading level.
Moland′s environmental services cover the whole process from project design, product manufacturing to installation, commissioning and after-sales service. We will provide you with the most professional governance program and the best quality service.
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Jinan Moland Environmental Tech Co.,Ltd , https://www.sdmoland.com