According to foreign media reports, Reuters analysts said that Ford recently announced that the investment in the field of electric vehicles will be doubled to 11 billion US dollars, and so far, the global car companies in the battery and electric vehicle investment has reached 90 billion US dollars, and also It will continue to grow.
The proportion of electric vehicles currently in the global automotive market is still relatively small. Of the 90 million vehicles sold each year, the proportion of electric vehicles is less than 1%. Tesla, led by Musk, won the top spot with just over 100,000 sales in just three models last year.
In the next five years, major global car companies plan to launch dozens of models of electric vehicles and hybrid vehicles, most of which are located in China. For this reason, some executives say: Who will buy these electric vehicles?
Ford Motors Executive Chairman Bill Ford said that we have all joined this trend. The question now is whether consumers will align with ours.
Mike Jackson, CEO of AutoNation, the largest automobile retail chain in the United States, said that Tesla will face real competition. He predicted that by 2030, the proportion of electric vehicles in the United States will account for 15-20% of new car sales. Up to now, US car companies have invested 19 billion U.S. dollars in electric vehicles, while Chinese car companies have already reached 21 billion U.S. dollars, and Germany has 52 billion U.S. dollars.
However, in an interview, executives from the US and German automotive industries stated that most of these investments are directed at the Chinese market. At the same time, exhaust emission standards promulgated and implemented by the European and California governments have also brought certain pressures on mainstream car manufacturers. In addition, the success of Tesla in the field of electric vehicles also brings them some pressure and incentives.
Although Tesla has a significant position in the electric vehicle market. Dieter Zetsche, CEO of Daimler, revealed to reporters at the Auto Show in Detroit on Monday that Tesla will soon become a “deadâ€. Daimler's future investment in electric vehicles will reach at least 11.7 billion U.S. dollars, and 10 models of pure electric vehicles and 40 hybrid models will be launched, and it plans to achieve the electrification of all its models. Cai Che said: "We will wait and see if consumer demand can drive the growth of electric vehicle sales."
At present, the Nissan Leaf is still the world's best-selling electric vehicle, and is Nissan's only pure electric vehicle. It will soon be overwhelmed in the future of competition, and it will also face price pressure. Nissan’s Chief Performance Officer Jose Munoz revealed: “In the end people will find that if you go too aggressive, then the remaining value in the company will be affected.â€
Jim Lentz, CEO of Toyota Motor North America, said that Toyota has been selling hybrid cars for 18 years, and the market has accounted for 3%. Hybrid models are relatively low cost, do not require any new charging infrastructure, and will not be plagued by cruising range. Lentz said: "Toyota's goal is to increase this ratio to 4% to 5%, and this takes a long time."
Among the global car companies, the largest single investment in electric vehicles is from the Volkswagen Group. Volkswagen plans to invest 40 billion U.S. dollars in the field of electric vehicles by 2030 to achieve the electricization of its 300 models worldwide.
GM also has plans in the United States that it expects to introduce 20 new electric vehicles and fuel cell vehicles by 2030, and most of them will be based on the new modular platform introduced in 2021. General Motors CEO Mary Borra did not disclose how much money he invested in electric vehicles. But most of them will be invested in the Chinese market.
In an interview with the Detroit auto show on Monday, Cadillac chairman Johan de Nysschen stated that Cadillac will play a central role in GM’s electric vehicle strategy in the future and will launch multiple models based on the GM new electric vehicle platform, but did not disclose the specific number . Some of the Cadillac electric models will be produced in China.
Chinese car companies, including Ford, Volkswagen and GM’s joint venture partners, have also announced electric vehicle investment plans. However, not all multinational car companies have launched a fierce offensive against the electric vehicle market. At the Detroit auto show on Monday, FCA CEO Sergio Marchionne stated that he did not intend to disclose how many new electric vehicles will be launched. The company did not face much pressure, but it also tried to meet emission regulations.
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