FAW Serpents
The vertical column used for marching or chasing is strong in machine power and weak in combat.
China FAW Group's manufacturing companies, scientific research institutes, and wholly-owned subsidiaries and holding subsidiaries are located in 19 cities across 14 provinces, cities and autonomous regions.
It extends from the hinterland of northeast to Dalian Bay, Bohai Bay, Jiaodong Bay, Yangtze River Delta, Hainan Island, Guangxi, Yunnan, and Sichuan. It forms the three major production bases in Northeast China, North China, Jiaodong, and Southwest, producing medium, heavy, light, sedan, and passengers. Micro-wide variety of vehicles, main engines and components.
Rubbed some sore eyes, investors A angry in the stock bar to leave a message, "Shangqi opened in front of ... ... poor FAW." On this day, Shanghai Auto's closing price was 17.38 yuan, an increase of 2.84%, and FAW Car was 15.72 yuan, a slight increase of 0.45%.
There have been new follow-ups, "Yeah, SAIC is 18 (RMB)! How FAW is willing to lag behind!!"...
However, what was exceeded was the stock price. Since 2005 and 2006, when annual sales volume was exceeded by SAIC Group, FAW of the title of “The Republic’s eldest son†had already had its name. When GAC Automobile Co., Ltd. (Feng) Philippine (AT) returned to China and Changan absorbed the new AVIC automotive business, FAW Group's status as the "second child" became precarious.
North and South light
Hand-in-hand General FAW Compensation Wishful North-South Shuangfei Build cleverly pattern
On August 30th, Xu Jian, head of FAW Group, was busy. Not only to receive high-level executives from the provincial and municipal governments and the new partner GM, but also from time to time to meet people who know themselves.
"On August 30, FAW-GM Light Commercial Vehicle Co., Ltd. was established in Changchun. The new company is held by FAW Group and General Motors each holding 50% of the shares. Xu Jianyi, General Manager of FAW Group, and Gan Wenwei, President and General Manager of GM China serve as Chairman respectively. And Vice Chairman, FAW-GM has a total investment of 2 billion yuan, and by 2010, the new company's production capacity will reach 200,000.†In the press release issued to the media, FAW took advantage of the newly formed joint venture company. future.
"It would have been signed in March, but due to China's approval process and the general bankruptcy crisis has dragged on to the present." Gao Yuan, director of the Information Center of the Propaganda Department of FAW Group, told the "China Business" reporter that "all talked for two years, everything is It is a matter of course."
In fact, for this day, FAW was already prepared. On December 20, 2007, FAW held the inauguration ceremony of FAW Light Car Co., Ltd. in Qingdao. The newly-established FAW Light Vehicle Co., Ltd. is a resource integration between FAW Hongta and FAW Harbin Light Depot, which was directly engaged in the production and sale of light vehicles by FAW Group. After adding RMB 295 million in RMB, FAW was established. A wholly-owned subsidiary.
"This integration is known as 'Northern Lights' in the interior of FAW. From the current exposure data, GM actually looks at the FAW Red Tower, but under the ingenious operation of FAW, Harbin Light Factory was also packaged in." Industry insiders commented that FAW's use of General Motors was eager to find a commercial vehicle partner in China. It was an opportunity to use its spare capacity and use it as a coup.
FAW's past
Bad performance
However, the formation of a joint venture company with General Motors is just one of the few real moves that FAW has made in the context of the current consolidation of the automotive industry.
The rumor about FAW's acquisition of Brilliance was eventually denied by the Shenyang side.
Earlier, it was reported from FAW that FAW wanted to acquire Mazda and form a joint venture with Ford. "FAW had talked with Ford many times, but at the end did not expect Mazda's Japanese side to stab it out and eventually let this plan abortion." The insiders were still stunned when talking about this experience. Under various rumours, the FAW official has kept secrets, but the heart of opportunity for mergers and acquisitions has not been able to let go.
At the end of 2008, FAW finally seized the opportunity. The FAW Jilin Company, which was established in October 2006 with Japan's Daihatsu in the form of technology transfer, was caught in a dilemma in the second half of 2008 due to the weakness of the Daihatsu brand. On July 17, 2009, Dafa issued an announcement stating that its brand name was changed from Dafa brand to FAW brand, and will continue the current technology licensing contract.
"It is not so much for Daihatsu to voluntarily withdraw. It would be better to say that FAW is 'forcing the palace.'" Car commentator Jia Xinguang analyzed that Daihatsu's weakness is precisely giving FAW the chance to develop its own brand.
However, the independence of Jilin Dafa is not enough to allow FAW to regain its former glory.
"Xu Zong (Xu Jianyi) has only one term of office. He knows the priorities." An insider of FAW told reporters that commercial vehicles have always been FAW's long-term items. The joint venture with GM is only a icing on the cake; Xu Jianyi, who has been in politics for many years, knows that only Having a fast and strong passenger car plate is of practical significance.
Shortboard pain
Passenger car difficult to tackle capital chain still need blood transfusion
The three brands of Hongqi, Pentium, and Xiali each adhered to different markets, but they could not form a concerted effort. This also led to FAW's "sufficiency" in the field of passenger cars.
"From the Shanghai Auto Show to the Changchun Motor Show, the FAW Group's own brand lineup is a separate debut, which marks the official opening of FAW's own brand integration," said Xu Xianping, deputy general manager of FAW Group. In fact, what is more practical than the collective debut is the “three-in-one†plan that has been repeatedly discussed by FAW.
The so-called "three-in-one" refers to integrating the three brand channels of FAW's passenger car segment into one. If connected to the network, Pentium can quickly increase sales through the use of terminals across the country, while Xiali can use Pentium to improve its image.
"I didn't hear of plans in this area. How could the three brands be different in their positioning? How could it be involved?" Wang Fachang, deputy general manager of FAW Car, which has already returned from the joint venture company "FAW", denied this possibility. However, another FAW sedan told the reporter, “The group company places high expectations on its own brand integration. The independent brand is the top priority of FAW's current work, but it is also a short board, which puts us under great pressure.â€
In fact, for Xu Jianyi, he had two major wishes in his tenure, strengthening his autonomy and overall listing.
"FAW does not want to go public, but it (referring to FAW Group) carrying a burden is too heavy." The industry insiders said that self-reliance can maximize the activation of FAW assets, as soon as possible to complete the separation of the main and auxiliary, and IPO listing can be FAW Develop independence to create a better financing environment. The two items are intertwined and have advantages and disadvantages. Therefore, Xu Jianyi cannot move. "As far as the current hot mergers and acquisitions are concerned, it is estimated that FAW is still paying attention."
Depressed FAW, "inadvertently" has missed the top spot in China's auto industry for nearly three years; in another three years, he can return to the throne of the first?
Haoxia Trading Co., Ltd. , http://www.jiasongvalve.com