China's ice cream industry will enter a new era of development

With the continued high economic growth, China's leisure catering consumption is welcoming the golden period of development. As the first of the four major casual dining categories, ice cream is constantly refreshing its concept in the minds of Chinese consumers and has been given more personality connotations related to fashion and playfulness. However, as far as the ice cream market is concerned, China’s annual per capita consumption is only 2.7 liters, ranking 20 out of the world. Compared with the average annual consumption of 15 liters per person in the United States and 7 litres in Japan, China has a very large space for development.

Famous venture capitalists pay attention to ice cream industry According to news released by the 8th China Ice Cream Forum Organizing Committee in 2015, Sequoia Capital China Fund, one of the world's largest venture capital funds, researches and invests in domestic ice cream and frozen and frozen food industry. He expressed positive interest. The famous consumer industry investor and the managing director of Sequoia Capital China Fund Wang Hao said that the development of ice cream and frozen and refrigerated food industry has been good in recent years. Sequoia Capital will pay close attention to the industry trends and invest in timely manner. As soon as this news was announced, it immediately attracted widespread attention in the ice cream and frozen and refrigerated food industry. Many ice cream and frozen and refrigerated food production companies have stated that the industry is in a critical transition period and hopes to seize this opportunity for capital entry and use capital strength to grow rapidly.

The two-digit high growth rate that the ice cream and frozen and refrigerated food markets have maintained for many years indicates the strong growth momentum and market potential of this industry. Wang Hao said that there is a certain lag in China's capital market. Loan difficulties and hard-to-find talents are the crippling reality that most Chinese companies have to face. Many private enterprises develop to a certain stage due to the lack of funds, upstream and downstream expansion and branding. The expansion has encountered bottlenecks. The ice cream and refrigeration industry is a big market, especially in the field of ice cream. The average annual consumption of ice cream in the United States is about 17.55 kilograms, while the average annual consumption of ice cream in China is only 2.51 kilograms, indicating that the Chinese market has great growth potential. With the increasingly perfect Chinese cold-chain logistics market, the development trend of ice cream and frozen food industry is very promising.

The ice cream and frozen food industry has great potential data. In 2013, the production and sales volume of ice cream in China reached 4.0897 million tons, and the accumulated sales amounted to 101.958 billion yuan, a year-on-year increase of 12.20%, of which the development trend of soft ice cream was particularly noticeable. 2013 The annual growth rate has reached 28.75%. Haagen-Dazs and DQ's first and second-tier cities have expanded at a very rapid rate, occupying a large gold shopping mall in major shopping malls in major cities. In the future, the ice cream market will inevitably advance toward high-end, and the brand concentration will further increase. The increase in China’s consumption level will inevitably bring about an increase in the ice cream market capacity, and the market direction will inevitably become nutritional, healthy, interesting, and high-end. Change.

For the Chinese ice cream and frozen and refrigerated food market, after more than 30 years of development, the Chinese ice cream and frozen and refrigerated food market has developed into a more mature market with a mature production, supply and sales system, and the logistics network and marketing methods have been further enhanced. Ice cream channels have been more innovative in traditional channels, and there have been more and more ice cream e-commerce companies in the past two years, trying to overcome the limitations of cold-chain logistics and promoting ice cream from seasonal consumption to leisure consumption. All this shows that the ice cream and refrigeration market is extremely innovative.

However, compared to the fast moving consumer goods industry such as beverages and dairy products, the market for ice cream and frozen and frozen foods remains to be improved. This time, Sequoia Capital will shift its sights to the ice cream and frozen-storage market. It is from this huge market that it will discover potential, innovative, and explosive manufacturing companies that will use the power of capital to power the entire ice cream and refrigeration market. Rapidly promoted, the ice cream and refrigeration market will be pushed to a new historical height.

The annual demand for commercial ice cream is growing faster According to an appliance manufacturer, the company’s sales of ice cream grew by more than 40% last year. Currently, the company ranks among the top three in the domestic commercial ice cream market. Major customers include sea fishing, real kung fu, and aunt dumplings. Wait. Another domestic ice cream maker also pointed out that although sales of traditional home appliances have been sluggish this year, as the process of urbanization in China continues, there will be more and more demand for ice cream makers in the township market, even after urbanization. The demand for entrepreneurship also drives the industry.

However, the uneven competition has become the biggest obstacle to the development of the industry. According to reports, there are currently hundreds of small and large brands participating in the competition in the industry, but few companies truly provide quality products and services. At present, the domestic market price of commercial ice cream is generally between 5,000 yuan and 8,000 yuan, while the price of a single machine in the foreign market is usually around 100,000 yuan. Some manufacturers who do not have any technology or even have no factory building at the expense of quality Price robs the market and has a very bad impact on the industry. The ice cream machine needs the coordination of the control system, the refrigeration system and the mechanical agitation system. Its technical content is higher than that of conventional household appliances such as air conditioners and refrigerators. Some products that do not have the same quality may be sold at low prices, but the cost of use will be high, and the taste of the ice cream produced will have a wide gap.

Another reality that China's ice cream makers have to face is that the high-end ice cream maker market has long been dominated by foreign brands, such as Taylor of the United States and Kabijani of Italy. Domestically, only by committing itself to the research and development of core technologies can we have the opportunity to compete with international giants. It is worth mentioning that although many online ice cream sellers are hot on the Internet, according to industry insiders, at present, the technical content of home ice cream is low and the market is still immature. Investors should also consider carefully.