Recently, the bumpy shared rental car that has always attached importance to the user experience has extended the service dimension to the field of children's travel safety, and reached a cross-border cooperation with the leading domestic car child safety seat research and development and manufacturing company, Mike EF, to jointly launch the “Baby Plan†and pass the The free experience of car child safety seats and trolleys promotes and popularizes children's car safety knowledge, raises public awareness of children's safe travel, and promotes the progress of Chinese children's ride safety concepts.
Starting from November 23rd, users can place an order through the bumpy sharing car rental APP, and experience the flagship products of “Baby First†and “Britax Baodui†owned by MacEfong for free at the event's starting location in Shanghai. The car steward will send the vehicle with the child safety seat of the car to a user-specified location, and the user can also experience its trolley product for free at the same time.
It is reported that this is the first time that MacPhish conducted cross-border cooperation with the P2P car rental brand. Referring to the original intention of the cooperation, Xu Lihong, president of McIntosh, frankly stated, “As a company involved in the drafting of the national standard for child safety seats, McAfee has always attached great importance to product research and development and hopes to provide Chinese consumers with more suitable products for China. Children's products and services, bumpy shared car rental is a platform to promote a new lifestyle, providing our users with a good use of the scene.â€
Bumpy shared car rental COO Li Yuyu said, "In the 2014-2015 user data research process, we found that, in addition to the rigid demand that overlapped with the pass-through car rental model, the P2P car rental model also developed like self-driving cars, business cars, and family visits. New incremental demands such as brand test drive, etc. When conducting in-depth interviews with users of surrounding driving tours and visiting relatives, many people indicated that they would like to bring their families and children out together, but some users bluntly complained that they were worried about driving. The safety of the baby's ride has attracted our attention, and this cooperation with MacFox hopes to raise public awareness of child safety seats and allow more families to fully recognize the use of child safety seats. necessity."
Statistics show that in China, an average of more than 18,500 children die each year from traffic accidents, and these tragedies at least caused the fragmentation of more than 50,000 families. According to professional studies, in many car casualty accidents, the rate of injury for infants without a child safety seat in a car is three times that of child safety seats, and the mortality rate is as much as eight times. Unfortunately, the results of a survey conducted by the General Administration of Quality Supervision, Inspection and Quarantine in May this year showed that only 19.7% of our families use child safety seats. In developed countries such as Europe and the United States, this proportion has exceeded 90%.
According to the data from the 15th CBME China Baby & Children Exhibition, more than 18 million newborn babies were born in China in 2014, making the number of people aged 0-15 in 2014 more than 257 million. With the full liberalization of China’s second-child policy, the issue of China’s child safety travel will become more prominent. Bumpy Shared Car Rental will work with McFee to escort the safety of children in China.
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