Recently, the author learned from relevant channels that the British-Chinese Trade Association and the Tsinghua University issued the "British China-Brazil Road and One Road Case Report 2016" was released. The report shows the synergy between the UK and Chinese companies with existing projects along the Belt and Road. The effect is a standard, and a classic case of the role of 21 pilots and demonstrators has been selected. The selection includes both the market opportunities that the company will capture and bring to the enterprise and help NVC lighting achieve global expansion. In the past five years, the global lighting industry has achieved the top three in the global lighting industry. The author learned from the relevant channels that the British-Chinese Trade Association and Tsinghua University’s “The Case Report of the UK-China Joint Belt and Road Project 2016†was released, and the report is based on existing projects along the Belt and Road. Demonstrating the synergy between UK and Chinese companies, featuring a classic case of 21 pilots and demonstrators, including British companies such as HSBC, London Metal Exchange, and British Petroleum; The success of the localization management in the UK and the precise understanding of the key points of the Belt and Road, and outstanding achievements Chinese companies such as China Mobile, Alibaba, NVC Lighting, and Beijing Construction Engineering Group. NVC Lighting is the only brand selected for the Chinese lighting industry. In the report on the NVC lighting chapter, clearly gave three reasons for the selection: First, localization. According to the report, NVC Lighting took root in Birmingham, England in 2007 and is now fully integrated into the UK, unlike any other British company. The products are assembled locally, sold locally or exported locally in the Belt and Road countries. The company's management, sales and assembly workers are all local British employees (NVC Lighting UK has only one Chinese employee). Almost 100% of the localized (UK) management team has become the root cause of the rapid development of NVC lighting in the country. The second is investment. The report writes that NVC Lighting has a large investment from the parent company, which is invested as land, construction, working capital and start-up costs. The company has now achieved profitability. The third is brand promotion. The report stated that NVC is a recognized and respected lighting brand in the professional, commercial and industrial sectors. Utilizing the UK's management expertise, the Chinese company's export business in the third-country market along the Belt and Road is booming. According to statistics, the sales of NVC UK in 2015 reached 29.5 million pounds. In 2015, the China-Britain Business Council was working on the compilation of the report, and together with the British Foreign Ministry, published the 2015 report, “One Belt, One Road: New Opportunities in China and Overseas Regionsâ€, known as the ability to A practical guide to truly understanding the potential of the Belt and Road. In September 2015, when President Xi Jinping paid a super-state visit to the United Kingdom, the report was presented to President Xi as a gift by the Chairman of the China-Britain Trade Association. This report is the second. The 2016 report added more Chinese elements, co-edited and published by Tsinghua University and the China-Britain Trade Association, with greater authority and credibility. Cases covered by the report include: projects in which China and the UK are already cooperating in a third country market, and Chinese companies use UK companies as a platform (benefiting UK talent, manufacturing and technology) to serve third-country market projects; and the UK The company provides professional advice and services to help Chinese companies operate in an unfamiliar business environment. It is reported that the British-Chinese Trade Association was established in 1954 as a non-profit trade promotion organization jointly supported by the British government and the business community. It aims to promote the bilateral economic and trade cooperation between British companies and China, and is the promoter of the Belt and Road strategy. And important partners. Previously, due to its excellent localization strategy and strong development prospects, NVC Lighting also won the Best Foreign Enterprise Award from the British Ministry of Commerce. During his visit to NVC, the Chinese business official Jin Xu fully affirmed his people-oriented business philosophy and the strategic goal of being a respected Chinese company, encouraging NVC to actively expand its market share in the UK and establish a Chinese lighting brand. Good image. When visiting the NVC, the Consul General of the British Consulate General in Guangzhou said that the British government and the Consulate General in Guangzhou are very happy to support and assist NVC in investing in the UK, to develop the British lighting market, and expect NVC to introduce more to the UK. Advanced technology and products. The Belt and Road Initiative strategy was proposed by President Xi Jinping in 2013. It has brought tremendous opportunities for the common development of China and countries along the route, and has received high recognition and enthusiastic response from relevant countries. According to experts, the population along the Belt and Road route accounts for two-thirds of the world's total population, and GDP accounts for only one-third of the world's total GDP. The Belt and Road Initiative is open and is a vast circle of friends that cross Africa and connect with Asia and Europe. The Belt and Road Initiative is diverse, covering all areas of cooperation, and the forms of cooperation are also diverse. The Belt and Road Initiative is a win-win situation. All countries participate together and follow the principle of joint construction and sharing to achieve common development and prosperity. This road is not a private road, but a sunny road where everyone goes hand in hand. The introduction of the Belt and Road has made the company with a keen sense of smell smell the fragrance. Wang Donglei, chairman of NVC Lighting, believes that the strategy of the Belt and Road Initiative is a national stage, a corporate singing, can make the company's vision more open, the stage is bigger, NVC lighting is holding this shareholder wind, enough winds to force me to send me to Qingyun. In 2015, Chinese Ambassador to the UK Liu Xiaoming met with Wang Donglei, Chairman of NVC in London, England. He affirmed the achievements of NVC in the UK and encouraged NVC to actively promote economic and trade cooperation between China and the UK, increase overseas investment and win wider. The overseas market, called NVC Lighting, is a model for successful Sino-British economic and trade cooperation. In the construction of the Belt and Road, NVC Lighting has a clear blueprint for international layout and demonstrates its localization strategy in overseas markets. As a model for Chinese-funded enterprises to explore the British market, NVC Lighting not only provides domestic and international experience, but also provides excellent experience for China's more outstanding enterprises to go abroad and establish a brand business system overseas for global competition. Sample case. According to a report by the British Broadcasting and Television BBC, NVC Lighting is developing rapidly in the UK. It is a successful case for Chinese companies to invest in the UK and is a dark horse that successfully occupied the British market. Through NVC's classic case, it will help more companies turn their vision into reality, and bring industry opportunities, and drive the construction and development of countries along the Belt and Road from Asia to the Middle East and from Africa to Eastern Europe. It is reported that NVC Lighting has the resource advantage of the whole industry chain, pursues the ultimate productism in the spirit of light environment experts, and advocates scientific and technological innovation and artistic aesthetics. This selection is not only the high recognition and respect of NVC lighting in the community, but also the proof of NVC's strength. Guided by the Belt and Road Initiative, NVC Lighting's brand localization strategy is rapidly advancing globally. At present, Brazil, the Middle East, Australia, and Southeast Asia have focused on branch offices, and established operations in more than 40 countries and regions around the world, completing the focus on the global market. According to Wang Donglei, NVC Lighting should seize the huge business opportunities created and brought to the enterprise by the Belt and Road strategy, help NVC lighting achieve global expansion, and achieve the top three in the global lighting industry within five years. Overseas markets are bigger, more promising, and certainly more challenging. According to the NVC lighting project construction case, NVC lighting construction has completed a number of projects that will last forever in the history of business and civilization: 2012 London Olympics, 2010 South Africa World Cup, 2014 Thailand Yasha, 2015 Lighting services for large-scale events such as the Milan Expo, providing lighting services. Of course, it also includes lighting projects for large-scale sports events held in China, such as the 2008 Beijing Olympic Games, the 2010 Guangzhou Asian Games, and the 2013 Nanjing Youth Olympic Games.
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