Agricultural machinery manufacturing competition, undercurrent, elimination and integration, entering a new stage

[ China Agricultural Machinery Industry News ] In the traditional sense, the "Silver Jiujin 10" once passed, the domestic agricultural machinery market in 2016 has basically been set. Along with the adjustment of the demand structure, the domestic agricultural machinery market and import and export business showed a decline in both growth rates, and the overall market operation stabilized and slowed down. Under the background of the undercurrent and increasing competition of agricultural machinery manufacturing enterprises, the upgrading and transformation of agricultural machinery manufacturing will provide greater opportunities for agricultural machinery enterprises to develop, and will also promote the deepening of the elimination and integration of the entire agricultural machinery manufacturing industry.

Agricultural machinery manufacturing competition, undercurrent, elimination and integration, entering a new stage

Adjustment: Agricultural machinery supply presents a new form

With the deepening of the reform of the supply side of the country, the development of the new normal has become a topic that people are familiar with. In the first three quarters of this year, China's GDP growth rate remained at around 6.7%, and the economic growth rate slowed further. The agricultural machinery industry is no different. After more than 10 years of rapid development, the development status of the agricultural machinery market determines whether the normal support or the market endogenous demand will enter the rebalancing development track in the future, and also determine the traditional agricultural machinery market. The decline and the rise of the emerging agricultural machinery market, the slowdown in development and the adjustment of the market competition pattern are the general trend, and the supply of agricultural machinery has taken on a new form, as can be seen from the following points.

Stabilize and operate in a balanced manner. According to industry statistics, in the first eight months of this year, the main business income of the agricultural machinery industry was 302.269 billion yuan, a year-on-year increase of 6.99%, lower than the average growth rate of the machinery industry. The growth rate was 3.6 percentage points lower than that of last year. The three majors were wheat, rice and corn. The overall decline of traditional grain crop operation machinery, especially the corn harvester, under the combined effects of grain planting structure adjustment, corn price decline, and user income decline, there has been a sharp decline of more than 30% year-on-year. The only bright spot is that with the introduction of the new national policy and the adjustment of the planting structure, the harvesting machinery of silage machinery, cotton, sugar cane and other economic crops have shown good development momentum, straw balers, peanut machinery, garden machinery, vegetable machinery and so on. The products have entered the field of vision more and more, and the balance of development of the agricultural machinery industry has been further improved.

Second, the short board is accelerating. This year's agricultural machinery market change trend is consistent with the gradual improvement of the short-term link of agricultural machinery development. The short-term performance of the agricultural machinery industry mainly includes: "two highs and two lows", "three fast three slow", "three more three less" and other three aspects.

The so-called "two highs and two lows" refers to: the imbalance of domestic mechanization, the high level of mechanization in the planting industry, the low aquaculture industry; the high level of mechanization of grain production and low economic crops. “Three fast and three slow” means that the development of mechanization in the domestic region is not synchronized, that is, the plain area is fast and the hilly areas are slow; the eastern and northern areas are fast, the west and the south are slow; the dry land is fast and the paddy field is slow. "Three more than three less" means: the structure of agricultural machinery and equipment does not match, that is, there are many power machinery and less supporting agricultural implements; small and medium-sized machinery and large-scale machinery are few; low-grade products and few products. Judging from the market operation this year, the speed of many shortcomings is increasing.

Third, the structure of supply and demand develops to both ends. From the analysis of the sales structure of the agricultural machinery market this year, the trend toward the development of both ends has become more and more obvious. This trend is mainly manifested in three aspects: one is the large-scale operation demand of large-scale plots represented by the three provinces of Northeast China and the Xinjiang Production and Construction Corps. Unabated, large horsepower tractors, large feed harvesting machinery, and intelligent products still have a large demand space. At the same time, the rise of agricultural machinery cooperatives, large agricultural machinery, family farms and conservation farming have promoted rapid market demand and quality. upgrade. Second, in the plain areas with large cultivated areas and relatively concentrated plots, with the promotion over the years, the degree of mechanization is getting higher and higher, and the trend toward large-scale and chemical development is more obvious. For several consecutive years, the Central Plains region is 100. The continued growth of the ~140 horsepower segment's sales volume contributed a large share of sales. Third, due to the special operation requirements of hilly mountains and individual pastoral areas, small-scale operation machines are sought after in many areas, such as small-scale tillage machinery, small three-row corn harvesting machinery, and small rice machinery.

Fourth, the essays are interpreted as “big industries”. From the analysis of the current market operation situation in 2016, traditional categories such as tractors and combine harvesting machinery entered the downtrend channel, and the overall agricultural machinery growth rate slowed down. At the same time, under the policy of national grain reforming, grain reforming, promoting potato industry, and accelerating straw treatment, Small breeds such as animal husbandry, tuber harvest, miscellaneous grain harvest, vegetable harvesting, garden machinery and post-processing have entered the field of vision more and more, and the market sales have been greatly improved, and the “big industry” has been interpreted.

Trend: specialization, transformation, ecological circle construction

Throughout the competition in the agricultural machinery market today, after experiencing the competition stage of “People’s Congress Marketing”, we will return to the essence of market competition and enter the stage of comprehensive product competition with quality as the main carrier, the life cycle of agricultural machinery manufacturing enterprises and the size of development space. More and more focus on the "product" link, manufacturing specialization, chemicalization, intelligence, cost-effective, service experience, many factors must be rooted in good products, in order to express a strong vitality. At the same time, in the face of the fierce market competition environment, the clustering effect between the agricultural and agricultural machinery industry chains and the “ecological circle” construction trend are becoming more and more obvious.