Zhang Jiejie: ​​"12th Five-Year" FAW independent sales will reach 2 million vehicles

On December 22, 2010, China FAW Automated the 1 millionth offline ceremony was held in China FAW Factory. Xu Jianyi, General Manager of China FAW Group, led the company's subsidiaries, technical centers, relevant functional department leaders and representatives of FAW employees to attend the event. The relevant leaders of Jilin Province and hundreds of media reporters were present at the scene and witnessed this classic moment.

After the completion ceremony of China FAW Autonomous 1 million vehicles, the reporter interviewed Zhang Qijie, general manager of FAW Car Co., Ltd. for the first time.

"Twelfth Five-Year Plan" Autonomous sales of 2 million

Reporter: During the "Twelfth Five-Year Plan" period, FAW Group expects the total volume will reach 5 million, and the autonomy will reach 2 million. What is the status of FAW Car? In addition, can you disclose the specific conditions of the new factory?

Zhang Jiejie: ​​The 2 million self-owned brands of FAW Group's 5 million “Twelfth Five-Year Plan” target. Among them, there are two FAW cars, 600,000 autonomous cars, and 300,000 cooperative products. This requires 90-100 million capacity. At present, the production capacity of our two existing production bases is 400,000 to 500,000. In the case of overtime, we can reach 550,000 vehicles. In addition, FAW Car is planning a third factory outside these two factories. The rhythm is expected to be put into use in the second half of 2013.

Reporter: We have discovered from the new car that has just been offline that the original logo has been replaced with the current FAW standard. What is the reason? After the bid change, will its brand awareness and price be affected?

Zhang Jiejie: ​​With regard to FAW brand planning, detailed content was released at the Beijing Auto Show this year. In fact, the logo is only a symbol, and its essence is a kind of understanding of the value of the product itself. FAW's Eagle Marks represent the heavy accumulation of FAW for more than 50 years, enabling customers to feel the value of FAW's high-end passenger cars. In the process of understanding, FAW Group will continue to recognize cognition smoothly in some ways and will naturally not be affected. In addition, there is an important reason for this. FAW Pentium is a high-end model of FAW's autonomous passenger car. Therefore, Pentium's new logo is particularly important in its own brands.

Renovate storefronts

Promote continued sales

Reporter: According to the overall brand structure, we began to transform in the first half of the year, how many dealers have completed the image of the store? What is the future product support structure?

Zhang Jiejie: ​​In fact, we all know that FAW's own brand of 1 million vehicles, we have divided into several channels, then the entire network in terms of the store's image is very good. Even so, in order to improve the store's awareness and feelings, we decided to carry out a storefront renovation project. We used to be very familiar with our image. It is the smooth design of Tsinghua University, and now we design the image to be a big fan. I believe everyone will see it. In the future, there will be some associations. Now nearly 80% of the stores have been completed, that is, nearly 100 stores have been remodeled. FAW Car has three product lines to support, the first is the red flag series; the second is the Pentium series; of course, there is a car series, including the B30 and other series of concern.

Hongqi brand

It will succeed in the future

Reporter: At the launch conference of 1 million auto makers at FAW, Pentium has become an absolute protagonist. From FAW Cars, is the brand of Red Flag diluted? Will the Red Flag take the road of full autonomy in the future?

Zhang Jiejie: ​​We did not downplay the Hongqi brand. You can look at the cup in your hand. This is the logo of the Red Flag brand. In our concept, the red flag is very important in our thinking. We like to tell people that we are making red flags. Someone else asked us why do you call the current car Pentium, not the red flag? Our explanation is that the red flag has made the current Pentium. Pentium has Pentium series, red flag has red flag series. The Red Flag brand is divided into two platforms in our plan. For the second question, everyone actually cares very much. In the current economic environment, the success of Hongqi I always think there are two factors, one is its brand image spokesperson is the national leader, this is not the most important reason, the most important is that the red flag of the year came to represent China now The spirit of self-reliance and independent innovation, from the 50s, 60s to the 70s, represented the autonomy of the country. Red Flag In this case, we must represent the national spirit. Therefore, today's red flag development has both the H platform and the L platform, which is the E-class vehicle. Currently, this vehicle is being commercialized. Everyone is very concerned about this car. This car is great and has high performance. It will certainly succeed in the future.

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At 10 o'clock in the morning on December 22, "2010 China FAW Autonomous 1 millionth off-line celebration" kicked off in the heated music. The opening scene with the theme of “China Miles China FAW” presents the development history of FAW over 50 years in front of people. Under the much-anticipated expectation, a brand-new commemorative version of the “annual sales and production of 1 million yuan”, replacing the eagle brand new Pentium B70, was gradually driven out of the giant LED color screen and reached the center stage, becoming China’s FAW’s autonomy this year. The 1 millionth new car, the focus of attention. China FAW's annual autonomy of 1 million vehicles marks the end of China FAW's autonomous business on the fast track, marking that China FAW has launched an impact on the higher goals of the 12th Five-Year Plan. In the majestic “fourth venture” swearing, FAW people swam in the majestic and passionate swearing throughout the factory area.