Affected by the global financial crisis, China's light passenger market slumped in the first half of 2009, and it stabilized until the second half of the year. The cumulative sales volume for the year was 225,000 units, an increase of only 3.4%, which was far below the overall increase in the auto industry. Looking at the light passenger market in our country, both the Japanese light passengers and the European light passengers compete with each other. There are also European light passengers competing in the high-end light passenger market, and Japanese light passengers fighting in the low-end market. The market competition is fierce. Visible in general. Bayesian Consulting believes that with the intensified competition in the high-end light passenger market, MPV and micro-customers will squeeze the lighter passenger market, and the lighter passenger market will become even more diffuse.
European light passengers continue to strengthen, and sea lions light passengers compete for market
The increase in sales of the young passengers market in 2009 was mainly due to the growth of European-wide wide-body light passengers, and the sales volume of the Japanese narrow-body low-end light passengers market was still falling. The overall sales growth of European light passengers in 2009 was around 14%, which was much higher than the growth of the industry. European light passengers continued to increase their market share and competitiveness.
Although the two European light passenger companies represented by Nanjing Iveco and Jiangling compete within one year, the competition is fierce. In January 2009, Nanjing Iveco achieved a sales record of 1,901 units in January with its 9.99 million yuan in logistics vehicles, which accounted for about 15% of light vehicle sales in the month. However, due to Nanjing Iveco’s internal adjustments and other issues, he did not seize the opportunity he seized after the market gradually recovered. From February onwards, Nanjing Iveco began to be opened by Jiangling Transit in sales. Only in May, sales exceeded its rivals in a single month, which further widened the gap with Jiangling’s annual sales. However, with the adjustment of Nanjing Iveco, its sales began to steadily increase after October 2009. In the light passenger market in 2010, the competition between the two companies remains difficult.
New models have been released
According to the current disclosure by various companies, there will still be new companies entering the sub-market of light passengers in the future, further exacerbating the fierce competition in the market. Jianghuai M209 has started investment, brand positioning high-end, directly targeting competitors Iveco and Transit; Dongfeng Automobile is about to put into production its new generation of commercial vehicles code-named DFA6570; FAW-GM plans to put into production Opel Vivaro commercial vehicles, joined with Jiangling Transit and Nanjing Iveco For the main high-end light passengers market competition; after SAIC acquires the old British commercial vehicle manufacturer LDV, its MAXUS commercial vehicle is positioned similar to the Iveco model, and will also become the prototype of the future SAIC light passenger vehicle model, using LDV's mature technology and knowledge. Property rights, as well as production equipment, SAIC can quickly enter this market segment.
Difficulties in the double squeeze between MPV and Microbus
Large MPVs occupy a high-end light passenger space, and large micro-buses form an impact on low-end light passengers. At the same time, in second and third-tier cities, light trucks also restrict the development of light passengers. Under heavy pressure, how does light passengers stand out? Bayesian Consulting believes that, first of all, light passengers can develop to large-scale and serialization, and not only to the "European" and "Japanese" platforms. In the future, the “European system†and “Japanese system†of light passengers can be more about the title of technology sources, rather than the differentiation of product categories; second, the diversification of special vehicles to generate more demand for special vehicles; , To small displacement, diesel development, with smaller displacement, more advanced technology, more energy-saving and environmentally friendly diesel engine advantage.
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