In recent years, as the leading enterprise in Guangxi which has been awarded the title of “China Top Brandâ€, Yuchai’s brand influence has been increasing day by day, enjoying high reputation, reputation and loyalty at home and abroad.
Recently, the World Brand Lab released the 2009 (6th) "China's 500 Most Valuable Brand Rankings". Yuchai's brand value topped the list of 7.119 billion five degrees, ranking 111th, compared with the previous Compared with the brand value increase of 761 million yuan, it has become an important national brand in China's internal combustion engine industry.
Green Development: Build China's Best Power Brand
When Yuchai was mentioned, people’s first reaction was green – the capital of China’s green power. Over the years, Yuchai has adhered to the road of green development and has always put social responsibility throughout the company's development history. It has consciously led the “green power†and is committed to providing cost-effective green power and green machines. Green Power Leader, the controller of China's "largest active pollution source", the leader of the dieselization of China's sedan, and the contributor to China's energy saving materials, have made efforts to build Yuchai into a "green energy capital" in China.
In February 2006, Yu Ping, the chairman of Yuchai Group’s board of directors, had “airborne†Yuchai in less than a year. At this time, he proposed the strategic concept of “green development, harmony and mutual benefit†and soon became the core of Yuchai. The philosophy is to become the most socially responsible company in China and to create the best green machine in China.
For many years, based on the concept of “innovative service model, lower social cost, develop circular economy, and create green powerâ€, Yuchai has built a research and development technology platform with international advanced level, the only national recognized laboratory in the industry, and manufacturing at the international advanced level. Equipment, casting, processing, assembly, and test production lines are at the leading level in China. At the same time, it also regards remanufacturing as an important means and means of cleanliness, environmental protection, and energy saving, strengthens remanufacturing research, increases remanufacturing capacity, and serves as a pioneer and promoter of the Chinese remanufacturing industry.
For Yuchai people, December 19, 2007 is a day to remember. In the bidding for the third batch of the 4th national engine procurement held by Beijing Bus on the same day, Yuchai beat all foreign brands and obtained 866 units of all orders with a winning rate of 100%. This is the 866 trust and affirmation given to Yuchai by the capital Beijing.
Yuchai is the first company in the country to issue a batch of 3 and 4 diesel engines. In bidding for the “Green Olympics†car in Beijing, Yuchai’s 4 engines were the only domestic brands to compete with famous international engine brands. The first tender resulted in an order share of 18%, and the second tender rose to 33%. The tender won 100% of orders in one fell swoop and became the best manifestation of successful competition between national brands with independent intellectual property rights and international brand engines. In terms of price, it forced the international brand engine to cut its price by one third and save the country 120 million yuan in expenses. The three winning bids of Yuchai’s 4th National Aircraft not only represent a quantum leap, but also achieved a market share of zero to nearly 2,000 units of public transport in Beijing. It is also a successful match between the national brands with independent intellectual property rights and foreign brand engines. The successful practice of Yuchai Guo 4 Engine's strategy of "serving Beijing Public Transport and helping green Olympics".
According to statistics, during the 2008 Beijing Olympics, there were more than 5,000 Olympic-special vehicles equipped with Yuchai State 3 and State 4 green power, carrying the dream of “green development, harmony and mutual benefit†of Yuchai people and rushing in the passionate capital.
Talent Support: Independent Innovation Creates First
Yuchai's products have become "brand names," and it is inseparable from Yuchai people's insistence that talents are the fundamental and most important resource for business development. Today, Yuchai employs more than 17,000 people, of which more than 2,800 are professional and technical personnel, 24 are Ph.D., and 211 are masters. Six enjoy special government allowances from the State Council, and 11 are national technical experts. Professional and technical personnel with a bachelor degree or above account for 61%. Middle and senior professional titles account for 30%, and young technical personnel account for 70%.
Yuchai pays attention to the construction of the team, which is reflected in the fact that it always maintains the highest training cost for personnel training, making training the biggest benefit for Yuchai employees. In terms of talent incentives, Yuchai has also made sufficient efforts to adopt agreements such as house purchase incentives, project point awards, new product awards, negotiated pay, major science and technology progress awards, and options incentives. For example, in 2005 and 2006, Yuchai took out 4 million yuan and 2.28 million yuan respectively for outstanding scientific and technological personnel. A total of 10 projects and 152 people won awards, of which individual individual awards were up to 300,000 yuan....
In 2008, in order to better promote the construction of the company's technical talent team, the Yuchai Technicians Association was established, and Chairman Mao Ping personally held the honorary chairmanship. In January 2009, Yuchai also officially launched the “Guangxi Yuchai International Vocational and Technical College†project. This is Yuchai’s new model for exploring talents in production, learning and research.
Over the years, adhering to the mission of “using excellence and leadership to meet the public’s demand for powerâ€, Yuchai has created many China’s first innovations in terms of independent innovation: the first company to complete in-cylinder direct injection technology and pull the Chinese Diesel Engine technology and world standards. Within the next five years, the first diesel engine to achieve emission standards of 3, 4 and 5 countries will be 3 to 5 years ahead of the national mandatory emission standards; the first to master the vehicle calibration technology for electronically controlled diesel engines. , Breakthrough foreign technical barriers; The first to launch four-valve technology diesel engine, to provide clean, low fuel consumption power for the bus; The first to launch a micro-car diesel engine with independent intellectual property rights, to fill the gaps in the industry; ISG (Single Axis Parallel) technology has developed a hybrid passenger car with independent intellectual property rights, leading the new power technology trend...
Bobig Electric Machinery Co., Ltd. , http://www.fjgenerator.com