Market competition, win in strength.
When most of the domestic engine manufacturers are still suffering from the financial crisis for their products, and the export market is struggling, Xichai has a strong brand advantage. The tiger's annual export sales have risen sharply and contrarianly, following the 1780 units of this year's CA6DF1- After matching the two engines of the FAW-Import and Export Corporation's two projects in Angola and the 1,800 Indian passenger car projects, Xichai has successively ushered in orders for 200 Burmese liberation vehicles, 55 Algerian liberation cars, and fire-fighting pumps matching the Xichai CA6DN. Successfully exported to the Middle East, the CA4DF2-13 prototype successfully exported to Egypt, and successfully launched the high-power CA6DM2-42E3 engine to match the massive export of J6 heavy trucks to Iran... In January alone, Xichai exports increased by 62.3% compared to the same period in 2009. It is a foregone conclusion that the annual export sales will reach new heights.
The new jump in sales volume in overseas markets not only originates from the excellent quality of Xichai itself, but also stems from Xichai’s marketing strategy of accelerating the internationalization process. In recent years, Xichai has not only invested more than 2 billion yuan in technical reforms, and has formed a core manufacturing capability characterized by “flexible production, information integration, on-line inspection, and agile manufacturingâ€. The equipment has reached the international advanced level, and has the same industry in China. The product series with the largest displacement span and the widest power coverage. At the same time, with the increasing influence of the brand, its ideas for opening up overseas markets have become clearer and clearer. The overseas markets have gradually expanded their efforts to expand, and through a series of effective and practical actions to amplify their effects, especially through strong alliances. The supporting manufacturers of domestic brands and supporting exports have enabled Xichai Diesel's export share to soar in all major supporting manufacturers. The export of complete vehicles has reached more than 40 countries and the products are exported to countries and regions such as the Americas, Europe, Asia, and Africa. At the same time, product and service have launched double-blowouts, innovated overseas service models, and solved the most bottleneck problem of after-sales service in overseas markets in order to form a global market competitive advantage: on the one hand, to establish Xichai's own service network, fully implement service models, and gradually make overseas. The service is in line with international standards, and has established an overseas center library and overseas offices to provide the most professional, fastest, and most satisfactory sales services to users at home and abroad.
It is reported that the 6DM2-42E3 engine that was exported to Iran by the Liberation J6 Heavy Duty Truck was a heavy-duty diesel engine that was made up of independent technology Dacheng. The fuel consumption was lower by 2 to 5 liters/hundred kilometers than the domestic similar products, and the B10 life was more than 1 million kilometers. In one fell swoop, it won the 2009 "China Automobile Industry Science and Technology Award" the only special award. The 6DM2-42E3 engine is matched with the Liberated J6 heavy truck exported to Iran. The first year will reach 1700 units, the second year will be 2,000 units, and the third year will be 3,000 units... This will lay the foundation for Xikchai's high-end engine volume to successfully break the international market. The Xichai CA4DF3-15E3 engine that matched the export to India, with its excellent quality, passed the European AR III certification of India's ARAI Certification Center in India's ARAI certification process with a margin of nearly 30%, and obtained the Indian automotive industry. The many praises, one year, the bus in Calcutta, India will be replaced by the passenger car equipped with Xichai CA4DF3-15E3 diesel engine. Already, Algerian Sarl CVM Motors Algeria ordered 55 liberation cars for Wuxi Diesel 6DL1-32E3 diesel engines that were ordered by FAW Import and Export Corporation, and it was also “impressed†by the advantages of the Xichai engine brand – Algerian customers first in late November 2009. Purchased two prototypes to go to Azerbaijan for certification. The liberation car equipped with a xique machine satisfies the expectations and passed the official certification of Algeria with excellent performance. It has caused a sensation in the automotive industry in Azerbaijan. The customer is very confident about this.
“Xichai engine is reliable and durable in the operation practice, and it is in line with our road conditions and is suitable for our market demand.†Fan Zhantao, Chairman of Vietnam Meihua Automobile Factory, gave reasons for supporting the Xichai engine. At present, the loading rate of Xichai Machine in Vietnam's Meihua Factory has exceeded 60%. It is due to the advantages of the power, reliability, and economy of Xichai's machinery. Meihua Plant has selected various models such as XDTC 4DW82, 4DX23, and 4DF2 in the development of new product development.
"Excellent quality casting of national brands, high-end power enables Xichai to have a strong capital to expand overseas." The fire-fighting pumps used to match the Xichai CA6DN in the Tiger Year were successfully exported to the Middle East and will also be ready for the bulk export of 13-liter engines to the Middle East; tin The Chai CA4DF2-13 prototype successfully exported to Egypt, and the international market effect it brings is incalculable...
Strength builds the foundation of confidence. With excellent products, leading technology, humanized service, and an increasingly perfect overseas sales service network, Xichai once again demonstrated to the world the extraordinary strength of Xichai Engines to the international level.
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