After experiencing the market downturn in 2005 and the recovering growth in 2006, the heavy-duty truck industry continued to heat up in 2007, with an average growth rate of not less than 50%, especially after entering the strong sales period in March and April. It quickly rebounded at a growth rate of nearly 100%.
Warm winter brings a good start
According to statistics from the China Association of Automobile Manufacturers, China's truck industry produced 540,501 vehicles in total and sold 509,729 vehicles in the first quarter, up by 19.83% and 21.02% respectively year-on-year, of which, the heavy-duty truck market showed strong growth. In the first quarter, the company produced 120,548 heavy trucks and sold 105,374 vehicles, an increase of 61.95% and 59.75% year-on-year, respectively, which was even more pronounced in March. The rate of production and sales was as high as 99.02%.
This situation is not accidental. Li Chunbo, an analyst in the auto industry of CITIC Securities, believes that the driving factors behind the industry's prosperity continue the development of the heavy-duty truck market since 2006, and the demand structure of heavy-duty trucks has evolved toward the high-end and the rapid growth of exports is still driving the heavy truck market. The main reason for the rapid development.
“In addition to some factors that are conducive to the market, there is another very interesting growth reason for the heavy-duty truck market this year. The heavy-duty truck industry brought about by the warm winter is rapidly picking up.†Guo Huanan, director of the Propaganda Department of Sinotruk, said in an interview with the China Economic Times reporters “The warm winter has caused infrastructure construction investment projects to stimulate sales of heavy trucks in advance, and this year’s heavy truck market has entered a period of strong sales.â€
According to reports, the general business climate of heavy-duty truck industry began from the end of the year, and the demand for the industry gradually declined. It gradually increased after the Spring Festival and reached the high point in March and April. It was slightly lower in summer and then entered the second-round growth again in September. However, this year is different. In the first two months of the Spring Festival, the sales volume of heavy trucks of all companies achieved a substantial year-on-year increase. Heavy-duty trucks with sales of over 14 tons were sold, and the growth rates of FAW, Dongfeng and Hongyan exceeded 50%. Both Shaanxi Heavy Duty Truck and Foton Heavy Truck Co., Ltd. The growth rate is more than 100%, far exceeding the same period last year.
The reporter learned from Sinotruk that in order to meet the fast-growing demand, Sinotruck began to adjust the production and rest time of employees before the Spring Festival. On the other hand, similar reports were made on Shaanxi Heavy Duty Truck and Foton Motor. The rapid sales growth of heavy trucks this year is not unrelated to the strong rebound in the heavy truck market around the Spring Festival.
After entering the traditional strong sales period in March and April, the heavy truck market has become more active. Foton Motor's heavy truck sales in the first quarter increased 115% year-on-year to 11,583 units; Shaanxi Heavy's total sales in January-April also exceeded 20,000 units, an increase of 103%; as of the end of May, China's heavy trucks The output reached 43,000 vehicles and half of the 80,000 production and sales targets for the whole year have been completed. This information shows the recovery of China's heavy-duty truck industry. The heavy-duty truck market has experienced peak sales. With the dominant influence of various favorable factors in the second half of this year, a new round of growth will also occur.
Industry policies tend to be positive
The heavy truck industry in China has undergone adjustments in 2006 and has continued to heat up since the warm winter in 2007. The current heavy truck market is even more active, with heavy truck sales continuing to rise, and even in some regions it has reached the level of out-of-stock products. What are the reasons behind the strong market trend?
“The first is weight-based toll collection.†Guo said. “The gradual advancement of weight-based toll collection in the country in recent years is one of the direct reasons for the rapid growth of the heavy-duty truck market, especially the high-end heavy truck market.â€
It is understood that since the Ministry of Communications issued the "Guidance Opinion on the Toll Collection of Toll Highways," the weight-loading of trucks has gradually expanded throughout the country. It is expected that by the summer of this year, the highways that implement toll-by-weight will reach more than 70%.
“In the past, highway toll standards were based on the authorized loading capacity of vehicles, and the more they earned, the more they earned. However, now the principle of weight-based toll collection on highways is 'multiple loading and payment', but at this stage, it is a heavy truck. The implementation of preferential policies means that the bigger the car is, the more cost-effective it is.†Master Chen, a truck driver who had long traveled from Tangshan to Zhangjiakou, said to reporters, “It would be better to buy a large-tonnage heavy truck than to open a limitless car. ."
From the perspective of industry growth demand, due to multiple factors such as rising oil prices and the increase in transportation management costs, heavy truck consumption may also change with the full integration of China's logistics industry. Small and medium-sized logistics companies with small models and poor transport efficiency have smaller and smaller living spaces. Large logistics companies will continue to heat up with the improvement of highway networks. In particular, the rapid growth of the total volume of import and export trade will accelerate the heavy truck market. The rapid development.
In addition, with the accelerating process of heavy industrialization in China and the increasing number of various types of engineering construction projects across the country, the heavy truck industry is likely to be further supported by national policies, bringing with it various industry benefits. Looking at the process of loan sales this year, the short-term loan period is short and the risk is low, which greatly facilitates the purchase of cars by users and promotes the consumption of heavy trucks in the first half of the year; after July 1st, the implementation of country 3 standards in some regions may promote the concentration of heavy truck markets. Consumption; the fuel tax now being discussed may also benefit the industry due to the fuel economy of heavy trucks. By then, the price difference of tens of thousands of yuan will no longer be the focus of truck users. The heavy truck market in the second half of the year will have good growth prospects.
Heavy truck market runs high
For a long time, China's truck market is mainly used for heavy-duty transportation of coal, steel, ore and other blocks, powder materials, and other long-distance logistics transportation. However, with the deepening of the social division of labor, the high horsepower tractor market, the heavy-duty special vehicle modification market, and the heavy truck second-class chassis market have been continuously subdivided due to the particularity of working conditions. In this case, the safety and bearing capacity are high. Strong, comprehensive performance of the heavy truck will undoubtedly win more users of all ages.
The development trend of the market is also exactly the same. In the first half of the year, many new products appeared in the heavy truck market: Foton's fourth-generation pump truck, Valin's flat-top mixer truck chassis, China National Heavy Duty Truck High Top Truck Tractor, Shanxi Automobile Deyu, Jiefang J6 The introduction of high-end heavy trucks and a variety of special vehicles further enriched the domestic market, and the Chinese heavy truck market has also entered the stage of high-end product competition since then.
At the same time, heavy truck users began to shift from "impulse purchases" to "rational purchases." They originally focused on the appearance and comfort of the cab, and are now paying more attention to the intrinsic quality and overall performance of heavy trucks. The major changes in the buying trends of users will directly affect the overall operation of the heavy truck industry. Enterprises must always pay attention to the performance requirements, technical improvements and upgrade standards of new products in order to be more prominent in the future market.
It is worth noting that despite the current booming production and sales of heavy-duty trucks, continuous “high fever†is becoming the market theme. According to the reporter's understanding, some companies' products have been out of stock, and some markets are also in short supply, so it is even more important to note the continued development of the industry. Looking at the current sales situation of heavy trucks, on the one hand, it is necessary to expand production and increase production. On the other hand, improving product quality and ensuring after-sales service will be an important bargaining chip for further market development.
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