User experience has become the "wind vane" for LED lighting companies


In 2014, the lighting industry was booming, and the good news such as banned whites and price cuts, such as heavy bombs, blew up the entire lighting industry. The LED plate market was enthusiastic and enjoyed the fund's unique love. Various large fund companies joined in and the LED companies added more It is climbing up, and the hurricane that has been stretched all over the place is getting harder and harder, and the LED replacement tide is unstoppable. Such a good development situation has made the major LED companies stand out, but are they really ready to sprint? Aladdin reporters visited the relevant LED exhibition launched by the New Year with questions.
After a winter of accumulation and cultivation, in the spring of 2014, companies began to show and sell their masterpieces. However, during the field visits, the reporter found that the products displayed by major companies still lacked bright spots and low Horizontal and multi-repetition products are still blooming everywhere. Instead, some small companies that have taken the market segment have highlighted some bright spots. But overall, the market vane in 2014 still follows the direction of 2013, without much breakthrough and innovation. .
Wu Hong, a member of the Shanghai Lighting Society, who is also with the reporter, has similar feelings. Wu Hong said that the entire LED industry is now in a strange circle of blind imitation, lack of innovation, lack of user experience, and do not understand what the light environment really needs? However, after careful observation of a circle, Wu Hong is still eye-catching, collecting a few highlight products that value the user experience, and sharing with reporters.
Highlights of the user experience: seeing the light in the eyes of Wu Hong, paying attention to the user experience, the pulse market demand, and constantly introducing new companies can emerge in the market. In the face of the industry's current situation in LED popularization, Wu Hong believes that LED home lighting must truly enter the ordinary people's home, must take the road of diffuse lighting development, highlighting the design concept of seeing the light.
Under the leadership of Wu Hong, the reporter saw the LED European modern light launched by Shanghai Demin Lighting Co., Ltd. The core feature of this series of lamps is the hidden light source, refracting light, avoiding the glare of the previous LED light source, reflecting the soft Comfortable lighting, and a simple shape, but the interior has a high-precision structure for diffuse lighting.
Wu Hong told reporters that the concept of seeing no light has already been popularized in Europe and other countries. Although it has been proposed for more than 20 years in China, it is rarely practiced. Although this series of European-style modern lamps of Demin Lighting is price-oriented. High, but it is an effective attempt to see the light, Wu Hong believes that the future diffuse lighting is inevitably a mainstream trend in the development of home lighting. Therefore, enterprises must constantly try to develop light guides and spread in optical materials. Plate and reflective film.
User experience highlight 2: Portable lighting detection is generally an important indicator of the product before leaving the factory or when the user purchases. However, the previous detection of the front of the inspection is the tens of kilograms of heavy testing equipment, the monitoring data of the product can not be on-site. Detection, lack of intuitiveness and lack of credibility, but in the future no longer need to worry about this issue. During the field visit, Wu Hong took the reporter to see a new compact and practical detector SPIC200. This product is the latest product developed by Yuanfang Optoelectronics. The shape is like the size of a smartphone, the screen can be touched, and it is equipped with a miniature spectrometer. It is convenient and simple to detect the color temperature, illumination, wavelength, color and other indicators of lighting products, which is the best helper for lighting designers and lighting manufacturers to choose products.
According to Ji Xinna, director of the regional optoelectronic customer center, the portable detector is still the first in China, and the price is relatively affordable. In the early 4th, the order can be enjoyed on the spot, while the similar products in Taiwan are not as good as the remote one. Outside the product, the price is also far ahead.
Wu Hong appreciates this product very well. He believes that Yuanfang Optoelectronics has truly made it from the user's feelings. This kind of visionary knowledge in the distance is worthy of other companies to follow and learn.
User Experience Highlight 3: One of the main functions of intelligent dimming lights is lighting. In the past, everyone's requirements for lighting were relatively low. As long as the bulbs produced were bright enough, the company could smoothly ship the market and follow the people's material. The improvement of the level has higher requirements for the living environment, and it is more inclined to comfortable and appropriate lighting. This is the light environment problem that Wu Hong has been paying attention to.
Following Wu Hong's footsteps, the reporter saw a dimmable color writing desk lamp. This table lamp can be folded and easy to carry. What is more prominent is that you can automatically dim the color according to the environmental requirements and release the light. The helplessness and confusion in the end.
As the saying goes, the layman looks at the excitement, and the insider looks at the doorway. Wu Hong, as an expert in the lighting industry, is keenly aware of the future trend and direction of the industry with his rich experience accumulated over the years. He borrows a sentence he often says: value users. Experience, grasping the demands of the light environment is the key to industrial development. I hope that the lighting industry's peers can read something from it.

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