Tractor Market Trends in the First Half of 2010

In 2010, the agricultural machinery market has been operating more than half of the time, and how the “test results” of various companies must have become one of the most concerned issues for all companies. The newspaper conducted data analysis and interview reports on the situation of production and sales of the tractor market in the first half of the year, trying to sort out the trend of the tractor market in the first half of the year to readers.

Since the beginning of this year, the production of tractors in China has continued its growth momentum last year, and the output values ​​have gradually stabilized, continuing to grow at a double-digit rate year-on-year. According to statistics, as of May 2010, 203 tractor production enterprises have achieved total industrial output value, new product output value of 17.821 billion yuan and 3.22 billion yuan, an increase of 9.69% and 18.38% respectively. In terms of output, 185 tractor production enterprises produced a total of 260,300 tractors of various types, a year-on-year increase of 36.99%.

From the sales point of view, the industrial output value of 203 tractor manufacturing enterprises in the first half of this year was 17.4173 billion yuan, an increase of 9.76% year-on-year. In the first 5 months, 26 major tractor manufacturers accumulated sales of 173,900 units of medium and large hauls, an increase of 18.16% year-on-year. Among them, the 30-horsepower segment tractor became the largest power segment in China's tow sales, an increase of 34.43%, accounting for 24.87% of the total sales of Dazhong Mo. Among all power segments in the big trailers, the 90-horsepower segment was the strongest, up 52.63% year-on-year, and accounted for 14.57% of all sales in the medium and large towed.

From the data point of view, the “test in the middle of the year” in the tractor market in the first half of this year was quite satisfactory. After interviewing several major companies, the reporter found that this year’s tractor market also showed some new changes compared to last year.

According to statistics, in May, 50 major medium-to-large drag companies produced 34,468 large and medium-sized trailers, which fell 9.12% year-on-year, and the decline was narrowed compared with the previous month. Among them, the major dragged down the rate of decline, which was 9.34% year-on-year, and the median drag was 16.53%. From the perspective of sales, the sales during April and May of the peak season are 41980 units and 33397 units each year, which is a certain degree of decline from last year.

In April this year, reporters had been reported by industry insiders that this year's medium-to-medium-scale drag market situation is not clear, the company's capital chain is relatively tight, and inventory pressure is high. In a subsequent interview, the reporter also found that many companies in the first half of this year have made great efforts in dealing with large and medium-sized dragging stocks.

Shanghai New Holland Agricultural Machinery Co., Ltd. (hereinafter referred to as Shanghai New Holland) started production at its full capacity in January of this year, but along with the gradual calmness expected at the beginning of the year, Shanghai New Holland also gradually adjusted along with major tractor manufacturers. The company's own production and marketing strategy, and increased efforts to control inventory through adjustment of production and supply to dealers to reduce financial pressure. Dai Hanqing, Director of Shanghai New Holland Marketing Department, told reporters that in comparison with last year's boom in the agricultural machinery market, the sale of Dazhong Dragged in the first half of this year did not meet its own expectations at the beginning of the year. Fortunately, sales above 75 hp were gratifying, especially In the domestic and European and American markets, the new tractors of the TS Series 110-130 hp segment were introduced with their advanced performance and excellent price/performance ratio. The short-term landing has seen a situation in short supply, which also made Shanghai New Holland's data for the first half of the year. Overall satisfactory.

In the past two years, an upstart Ningxia Qijun Vehicle Equipment Manufacturing Co., Ltd. (hereinafter referred to as Qi Jun), which has risen on the western market, has not achieved sales this year. Zhang Jun, general manager of Wei Jun told reporters that the best selling this year is a small product with a horsepower of 30 horsepower or less. However, Zhang Wei said that the company has just started and is still in the stage of adaptation and adjustment. The fluctuation of sales volume in the short term does not affect its confidence in the future direction of the agricultural machinery market.

China’s delays, Shandong Shifeng, Shandong Changlin and several other companies also told reporters that through the April and May monthly sales recovery situation, their sales in the medium- and large-scale towed market had not dropped by a year-on-year, and individual companies even appeared. A slight increase. The person in charge of Shandong Shifeng told reporters that the company’s main operating income reached RMB 12 billion in the first half of the year, a year-on-year increase of 19%. Among them, the production and sales of medium and large enterprises dragged down nearly 9,000 units, which was a significant year-on-year uptrend.

From the perspective of the production situation in the first half of the year, the small tow production continued to expand significantly, showing significant differences with the large and medium-sized trailers. According to statistics, cumulative production of 135 small tractors has dragged a total of 9.85 million units, a year-on-year increase of 23.11%, and a large part of this has come from the sharp rise in walking tractors.

From the perspective of sales, China's 26 major tractor manufacturers accumulated 120,400 units of small four-wheel tractors in the first five months, a year-on-year decrease of 4.23%; and cumulatively sold 388,800 units of walking tractors, a year-on-year increase of 26.51%.

The industry concentration of the small drag market has also shown a further increase. In the walking tractor market, Shandong Changlin Machinery Group Co., Ltd. (hereinafter referred to as Shandong Changlin) and Henan Qianli Machinery Co., Ltd. hold the top two positions in the industry. From January to May this year, the two sales accounted for more than 61.67% of the total sales volume, especially in Changlin, Shandong. The number of walking tractors increased by 59.97%, and the proportion increased by 9.45 percentage points.

Wang Bo, general manager of Shandong Changlin Agricultural Equipment Co., Ltd., told reporters that as of June, Shandong Changlin walking tractor walking tractor has sold more than 80,000 units, of which exports to more than 10,000 units in Eastern Europe and Africa, an increase of more than 40 %, market share has further increased. In recent years, the market share of walking tractors in Changlin, Shandong has exceeded 40% for several consecutive years and has remained at the leading position in the industry. However, from the perspective of the future trend, Wang Bo will analyze the market of walking tractors will gradually shrink, Chang Lin is also actively planning, efforts to expand product lines, increase investment in scientific research, the future will be the market positioning to the entire agricultural market.

The concentration of small four-wheel tractors is even more pronounced. In the first half of the year, the sales of small four-wheel tractors of the Shifeng Group accounted for about 70% of the total sales of 26 major manufacturers, which was almost the same.