The "Report" shows that the development prospects of new agricultural business entities are promising

Innovative awareness, brand building and policy support are the key forces affecting the sustainable development of new agricultural management entities. They are a strong support for agricultural efficiency, farmers' income, and rural greening. They are also related to the success of structural reforms on the supply side of agriculture. Key factor. This report focuses on the development prospects of new agricultural business entities in different regions from four aspects: innovation awareness, brand building, development confidence and policy support. The results show that the development prospects of new agricultural business entities are promising.

Device update fast

New agricultural entities have higher enthusiasm for introducing new equipment, adopting new technologies, and introducing new varieties, especially at the R&D investment level.

In general, the new agricultural business main equipment is updated at a faster rate, and the equipment renewal speeds of different types of new agricultural business entities are quite different. Among the new agricultural management entities surveyed, there were 2,198 new equipment imported from 2013 to 2015, accounting for 43% of the valid samples. Among them, the frequency of equipment upgrades for family farms and large-scale households was relatively low, accounting for 42.46% and 39.87% respectively; the proportion of cooperatives was slightly higher, reaching 44.89%; 90.05% of leading enterprises have updated equipment in the past three years. It can be seen that the scale plays an important role in the introduction of the main business equipment, and the business form of the leading enterprises occupies considerable advantages in the equipment renewal level.

Equipment upgrades for family farms and large-scale farmers are mainly purchased. Among the family farms and large-scale households surveyed, 1365 business units provided effective information on the route of equipment renewal for nearly three years. Among them, 1289 family farms or large-scale households obtained equipment through purchase, 56 family farms or large-scale households renewed equipment through leasing, and another 20 entities obtained equipment through government subsidies and self-construction. In general, most of the current family farms and large-scale breeding households rely on the purchase of new equipment, rather than updating equipment through financial leasing, operating leases, etc., thus placing higher demands on the cash flow of the operating entity.

Leading enterprises are the main force of research and development

The innovation consciousness of the new agricultural management subject is generally strong, the core competitiveness is prominent, and the leading enterprise of agricultural industrialization is an important force in the research and development of new agricultural technology.

According to the survey, from 2013 to 2015, 1,513 new agricultural operators have adopted new technologies, accounting for 33.80% of the valid samples. Among them, the proportion of cooperatives adopting new technologies accounted for 52.49%. In contrast, the proportion of family farms and large-scale households that have adopted new technologies is only 29.58% and 25.38%, respectively, and there is a large gap. It can be seen that the moderate scale form of the cooperative effectively improves the adoption probability of the new technology of the business entity.

Leading enterprises in agricultural industrialization are an important force in the research and development of new technologies, especially in agriculture-related technologies, and they have invested heavily in the research and development of new technologies. According to the 2011 survey data, only 25% of the more than 700 agricultural enterprises in the country are engaged in R&D. Of the total 609 leading companies surveyed, 54.70% of the leading companies invested in R&D in 2015. Among them, the average value of R&D investment of leading enterprises in the eastern, central and western regions in 2015 was 949,100 yuan, 1,667,700 yuan and 343,900 yuan respectively, and there were obvious regional differences. According to the 2011 annual report of major domestic agricultural listed companies, it is found that the majority of scientific research investment of agricultural enterprises accounts for less than 1% of the income, and some R&D investment of listed companies is even blank. However, according to the data obtained from the survey, the R&D investment of the leading companies of the new business entities accounted for 3.43% of their annual sales in 2015. Among them, the proportions in the eastern, central and western regions were 3%, 4.71% and 11.9% respectively. In general, leading enterprises are investing more heavily in the research and development of new agricultural technologies than domestic major agricultural listed companies.

New product introduction "" disease resistance (worm)

The varieties introduced by the new agricultural management entities pay more attention to the characteristics of "" and "resistance to disease (worm)"

Among the new types of agricultural management entities surveyed, a total of 20,65 new technologies were introduced from 2013 to 2015, accounting for 45.82% of the valid samples. As for the business entity that introduces new varieties, the new varieties that are more attractive to them are generally characterized by disease resistance (insects), and they are not overly valued for whether they can increase production. According to the survey results, 326 new varieties introduced by the business entity have the characteristics of increasing production, accounting for 15.79% of the total number of newly introduced business entities; among the new varieties introduced, there are 827 and 777 business entities respectively. The new varieties have the characteristics of resistance to disease (worms), accounting for 40.05% and 37.63% of the total number of introduced new varieties, respectively.

In general, the new agricultural business entities promote the promotion and application of information technology. Among the new types of agricultural management entities surveyed, 683 have adopted information technology, accounting for 27% of the valid samples. The application technology from high to low is followed by mobile internet terminals such as APP, agricultural Internet of Things technology, office automation systems, market analysis based on big data, cloud computing and cloud management platforms, accounting for 15% and 14% of valid samples respectively. %, 13%, 11% and 5%.

Western brand awareness is higher

Brand building has achieved certain results, and brands with a wide range of visibility have emerged, showing great potential for new business entities.

The main body of new agricultural operations has begun to have brand awareness, but there is still room for improvement. Among the surveyed farmers' professional cooperatives, family farms, and large-scale breeding households, there are 615 business entities with registered trademarks or independent brands, accounting for 13.57% of the valid samples. Among them, the proportion of self-owned brands or registered trademarks in cooperatives is 19.61%, and the proportion of brands owned by family farms and large-scale households is 14.03% and 10.32% respectively, which is a certain gap compared with cooperatives.

In terms of regions, there are certain differences in the brand awareness of new business entities. The brand visibility ranges from high to low in the west, central and eastern regions. As of the completion of the survey, the proportion of brand-name or certification of new business entities in the eastern, western and central regions was 79.42%, 75.46% and 67.78%, respectively; the main products of the new business entities in the three regions had county-level brands or limited visibility. The proportion of the county is 8.2%, 11.08% and 11.85% respectively; the main products of the new business entities in the three regions have municipal brands or the scope of popularity is limited to 4.23%, 4.65% and 6.69% respectively; Or the proportion of certification is 6.67%, 7.53% and 11.85% respectively; the proportion of brand name or certification is 1.48%, 1.27% and 1.82% in three regions. In general, the brand of new business entities in the western region has higher enthusiasm for certification, and the brand has a relatively wide range of visibility.

Plan is more conservative than active financing

Most of the new agricultural business entities have more positive development plans for production and marketing, but the financing plan is more conservative.

Most of the new agricultural business entities are optimistic about the operating conditions of the next production cycle. 37.35% of the new agricultural business entities expect that the operating conditions of the next production cycle will be better. It is expected that the proportion of new agricultural operating entities in the next production cycle will be 7.17%, which is better than the proportion of operating conditions. Low by 30.18 percentage points.

Most new agricultural operators have insufficient confidence in the increase in income in the next production cycle. 27.85% of the new agricultural business entities believe that the income of the next production cycle will increase, but the proportion of new agricultural enterprises that believe that the next production cycle will decline will be 46.67%, which is 18.82 higher than the proportion of income increase. Percentage points.

In terms of development plans, the development plan for production and marketing of new agricultural business entities is more active, but the financing plan is more conservative. Specifically, the new agricultural business entities that plan to expand sales channels and increase marketing are 59.21% and 58.48%, respectively. The new agricultural business entities that plan to introduce advanced equipment to expand their business scale have 58.73%, and new agricultural business entities with plans to increase financing scale are planned. It is only 39.53%, and it is clear that the new agricultural business entities that do not increase the financing scale are also as high as 42.45%, which reflects to some extent the weak financing confidence of the new agricultural operation entities.

Higher expectations for policy support

The policy support received by the new agricultural management entities, especially financial support, is far from enough.

In recent years, the state has introduced a large number of preferential policies to encourage the development of new agricultural business entities, but in general, the support of these policies is far from enough. Most of the new agricultural business entities are not very satisfied with the existing policy support. The scores of the new agricultural management entities on the industrial policies, financial support and political incentives obtained were 2.28, 1.95 and 2.23, respectively, which did not reach the “general” level. Among them, in terms of industrial policy, financial support and political incentives, financial support is low.

Among the four types of new agricultural management subjects, in general, the policy support is from large to small, leading agricultural industrialization enterprises, large-scale breeding households, family farms and farmers' professional cooperatives. Specifically, in terms of industrial policy support, the average score of agricultural industrialization leading enterprises is 2.91 points, which is 27% higher than that of large-scale breeding households, 33% higher than family farms, and 40% higher than farmers' professional cooperatives; In terms of support, the average score of agricultural industrialization leading enterprises is 2.80 points, which is 46% higher than that of large-scale breeding households, 48% higher than family farms, and 64% higher than farmers' professional cooperatives. In terms of political incentives, agricultural industrialization The average score of leading enterprises is 2.68 points, which is 21% higher than that of large-scale breeding households, 21% higher than that of family farms, and 28% higher than that of farmers' professional cooperatives.